Keynote Appmarketing Sept 2011

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Keynote Appmarketing Sept 2011

  1. 1. Efficient appvertisingMonday, September 12, 11
  2. 2. What is appsfire?Monday, September 12, 11
  3. 3. The ultimate discovery suite We help developers in getting their app discovered, downloaded and used efficientlyMonday, September 12, 11
  4. 4. What makes us unique? powerful and engaging international reach: visual discovery US, Europe, Asia social discovery: 3 million user base connect to your friends’ appsMonday, September 12, 11
  5. 5. Getting the first users is super easy and FREEMonday, September 12, 11
  6. 6. • Make a GREAT app (design, icon, simplicity) • Tease like a movie trailer • Ping Bloggers • Make it android) a day - price shifting (not an Free for • Get featured by APPLE or GOOGLE • reach rapidly 50k/100k usersMonday, September 12, 11
  7. 7. But then....Monday, September 12, 11
  8. 8. Monday, September 12, 11
  9. 9. SO YOU’RE START THINK APP MARKETING MEANING APP DISCOVERYMonday, September 12, 11
  10. 10. Monday, September 12, 11
  11. 11. • Barter / cross promotion • App networks: openfeint, mgmoco, scoreloop • Iterate often: a new release is a message to your users • Work your metadata • Localize: X downloadsMonday, September 12, 11
  12. 12. FREE MARKETING IS NOT ENOUGHMonday, September 12, 11
  13. 13. COST OF NEW DOWNLOAD: $0.5/1 COST OF NEW PAID APP DL: $1.5/ 2+Monday, September 12, 11
  14. 14. BAD NEWS: IT’S NOT ENOUGH!Monday, September 12, 11
  15. 15. Monday, September 12, 11
  16. 16. RETAINING IS MORE DIFFICULT THAN ACQUIRINGMonday, September 12, 11
  17. 17. • Consider users NOT downloads • Listen and talk to users • ask and answer feedback • Animate • inform and keep up to date • tease / notifyMonday, September 12, 11
  18. 18. Monday, September 12, 11
  19. 19. Monday, September 12, 11
  20. 20. contact@appsfire.comMonday, September 12, 11

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