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Mobile App market research - korea, japan, china, taiwan, singapore, hong kong, us, canada, brazil, uk, germany and france

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This research includes the Android and iOS market size, ARPU, popular genre's in the Google Play and iOS Appstore, estimated daily download and revenue, downloads for Overall 5, 10, 25 and 50 rank and popular games. We will cover all this information for these following topics:

Korea app market:
japanese app market:
china mobile market
taiwan mobile market
singapore mobile market
hong kong mobile market
US mobile market
canada mobile market
brazil mobile market
UK mobile market
German mobile market
France mobile market

Published in: Mobile
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Mobile App market research - korea, japan, china, taiwan, singapore, hong kong, us, canada, brazil, uk, germany and france

  1. 1. Appsasia Monthly Report [July 2014]
  2. 2. APPSASIA Monthly Report
  3. 3. ■ Korea: Game Market Analysis Implications 75% of Top 10 Applications are Kakao-dedicated Est. ARPU (iOS/Google) $ 2.36 / $ 1.43 Google Market Size $ 75M iOS Market Size $ 7M Localization Compulsory Popular Games 몬스터길들이기forKakao, 블레이드forKakao,애니팡2forKakao Genres of Top 25 iOS/Google games APPSASIA Monthly Report Korea: Market Analysis Characteristics of Top 25 iOS/Google Games Korean 88% English 12% • Action RPGs have strong market share • Kakao-dedicated games are still popular Expected Daily DLs & Revenue / Ranks Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 55,000 $ 305,000 6,600 $ 24,000 1,700 $ 2,800 5 32,000 $ 105,000 3,300 $ 10,000 650 $ 1,200 10 23,000 $ 53,000 1,600 $ 6,900 400 $ 700 25 11,500 $ 15,000 600 $ 2,200 200 $ 250 50 6,000 $ 7,100 280 $ 800 100 $ 90 iOS Google Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  4. 4. ■ Japan: Game Market Analysis Implications Marketing via applications like ‘LOBI’, ‘예약TOP10’ is crucial Est. ARPU (iOS/Google) $ 1.93 / $ 4.16 Google Market Size $ 170M iOS Market Size $ 110M Localization Compulsory Popular Games Puzzle&Dragon, モンスターストライク, LINE:ディズニー ツムツム Japan: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 52,000 $ 1,500,000 75,000 $ 980,000 1,700 $ 2,800 5 32,000 $ 150,000 40,000 $ 56,000 650 $ 1,200 10 17,000 $ 100,000 25,000 $ 51,000 400 $ 700 25 8,500 $ 35,000 13,000 $ 29,000 200 $ 250 50 4,500 $ 20,000 6,000 $ 11,000 100 $ 90 • RPGs and TCGs are gaining popularity in Japan • Line games are popular • Users are sensitive about brand images and customer services Japanese 80% English 20% iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  5. 5. ■ China: Game Market Analysis Implications Mid-core games including TCGs and RPGs are still dominant / Fly&Shoot games becoming more popular Est. ARPU (iOS/Google) $ 0.55 / N/A Google Market Size N/A iOS Market Size $ 52M Localization Compulsory Popular Games 放开那三国 ,刀塔传奇-动作卡牌手游, 全民飞机大战 China: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 N/A N/A 320,000 $ 320,000 35,000 $ 50,000 5 N/A N/A 70,000 $ 85,000 15,000 $ 40,000 10 N/A N/A 40,000 $ 25,000 10,000 $ 30,000 25 N/A N/A 15,000 $ 6,500 6,500 $ 3,000 50 N/A N/A 7,500 $ 3,000 4,000 $ 1,400 Chinese 92% English 8% • Dominance of Tencent games • Large numbers of games with auto- targeting system • Fly&Shoot games are highly favored iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  6. 6. ■ Summary of 3 East-Asian Markets: Taiwan, Hong Kong and Singapore East-Asia Market Analysis APPSASIA Monthly Report Downloads and Sales data (Android/iOS) Unit : Download (March, 2014) Unit : Dollars (March, 2014) Download Sales Summary Taiwan has the highest market revenue, and is followed by Hong Kong and Singapore. Localization is crucial when entering these markets. Low ARPU due to the absence of a payment system but all three countries are showing a great rise in the smartphone penetration rate. Taiwan Total Revenue: $ 20M/Month (Ranked #5 in Google, #10 in iOS) Hong Kong Total Revenue: $ 12M/Month (Ranked #8 in Google, #13 in iOS) Singapore Total Revenue: $ 7.1M/Month (Ranked #14 in Google, #14 in iOS)
  7. 7. ■ Taiwan: Game Market Analysis Implications Viral Marketing and SEO Marketing via Facebook and blogs is essential Est. ARPU (iOS/Google) $ 1.48 / $ 0.50 Google Market Size $14M iOS Market Size $ 620만 Localization Compulsory Popular Games 神魔之塔, Line Rangers, Line Cookie Run Taiwan: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 74,000 $ 110,000 8,500 $ 8,000 1,400 $ 2,000 5 21,000 $ 16,000 4,000 $ 5,500 1,100 $ 1,500 10 10,000 $ 8,300 2,000 $ 4,700 1,000 $ 1,100 25 4,000 $ 3,000 700 $ 3,000 600 $ 600 50 2,700 $ 1,400 300 $ 850 200 $ 300 Local 80% English 20% • Top ranked games are mostly Line platform based • Taiwan’s game market trend is very similar to Korean market – users concentrated in RPGs • Most games are targeting male gamers iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  8. 8. ■ Hong Kong: Game Market Analysis Implications ARPU is high considering the market size / Marketing channels are similar to Taiwan Est. ARPU (iOS/Google) $ 1.99 / $ 1.36 Google Market Size $ 7M iOS Market Size $ 4.3M Localization Highly required Popular Games BFB, Ace Fishing, Summoners War: Sky Arena Hong Kong: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 10,000 $ 36,000 7,000 $ 7,200 550 $ 2,800 5 4,000 $ 10,000 2,000 $ 4,500 350 $ 1,400 10 2,000 $ 6,500 1,000 $ 4,000 300 $ 900 25 800 $ 1,000 270 $ 1,000 170 $ 400 50 500 $ 600 100 $ 430 100 $ 200 Local 56% English 44% • Chinese content is appealing to players • Due to a huge popularity of foreign games, the percentage of Chinese games in the Top 25 list has reduced by 20% compared to last year iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  9. 9. ■ Singapore: Game Market Analysis Implications Needs unique marketing strategies / High English penetration rate Est. ARPU (iOS/Google) $ 1.67 / $ 1.00 Google Market Size $ 3.5M iOS Market Size $ 3.9M Localization Not required Popular Games Clash of Clans, Brave Frontier, Summoners War: Sky Arena Singapore: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 2,600 $ 12,000 3,100 $ 9,700 2,000 $ 3,800 5 1,500 $ 3,300 1,300 $ 5,100 520 $ 1,600 10 900 $ 2,300 900 $ 2,500 300 $ 1,700 25 400 $ 800 300 $ 900 180 $ 1,000 50 300 $ 400 150 $ 350 100 $ 300 Local 14% English 86% • Users favor RPGs and TCGs • Cost of marketing is relatively high considering its market size • Geographically and culturally similar to Malaysia iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  10. 10. Summary Three countries are different in terms of platform and payment system. However, three countries share their taste in games. Brazil, in specific, is seen as a ‘blue ocean’ with a high potential for growth. U.S. Total Revenue: $ 200M/Month (Ranked #2 in Google, #1 in iOS) Canada Total Revenue: $ 25M/Month (Ranked #11 in Google, #10 in iOS) Brazil Total Revenue: $ 4.4M/Month (Ranked #14 in Google, #13 in iOS) ■ Summary of U.S., Canadian and Brazilian markets America: Market Analysis APPSASIA Monthly Report Unit : Download (March, 2014) Unit : Dollars (March, 2014) Download Sales Downloads and Sales data (Android/iOS)
  11. 11. Implications Marketing with Facebook, Google+ and other SNS is common Est. ARPU (iOS/Google) $ 0.73 / $ 0.49 Google Market Size $ 90M iOS Market Size $ 110M Localization Compulsory Popular Games Clash of Clans, Candy Crush Saga, Farm Heroes Saga U.S.: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 170,000 $ 400,000 180,000 $ 560,000 63,000 $ 490,000 5 56,000 $ 74,000 70,000 $ 110,000 25,000 $ 80,000 10 45,000 $ 45,000 47,000 $ 40,000 14,000 $ 40,000 25 30,000 $ 22,000 20,000 $ 18,000 7,300 $ 15,000 50 22,000 $ 11,000 11,000 $ 12,000 5,000 $ 7,800 Local 100% English 100% • RPGs are not popular • Casino games are still the most favored genre in the U.S. (Users are also highly likely to pay for casino games) • Big IP games with Marvel and Disney are popular iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ U.S.: Game Market Analysis Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  12. 12. Implications Penetration of Android phones(44%) is higher than iOS phones(37%) / iOS market size is 4 times larger than Android market Est. ARPU (iOS/Google) $ 0.43 / $ 0.76 Google Market Size $ 5.1M iOS Market Size $ 20M Localization Compulsory Popular Games Clash of Clans, Candy Crush Saga, Game of War – Fire Age Canada: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 18,500 $ 7,000 18,000 $ 38,000 8,000 $ 39,000 5 4,700 $ 4,800 9,000 $ 9,500 3,000 $ 8,000 10 3,000 $ 3,200 7,000 $ 4,700 2,000 $ 4,000 25 1,600 $ 1,200 2,300 $ 2,000 1,000 $ 1,600 50 1,100 $ 600 1,200 $ 1,200 700 $ 800 Local 100% English 100% • 50% of Top Ranked games are either Strategy games or SNG • Canada is world’s #1 in share of female mobile games with 50.2% iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ Canada: Game Market Analysis Reference: Newzoo, December 2013 Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  13. 13. Implications Low ARPU yet market is growing constantly / does not need localization process Est. ARPU (iOS/Google) $ 0.34 / $ 0.02 Google Market Size $ 1.9M iOS Market Size $ 2.76M Localization Not required Popular Games Clash of Clans, Hay Day, Candy Crush Saga Brazil: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 62.000 $ 4,500 10,000 $ 12,000 4,500 $ 15,000 5 35,000 $ 2,000 4,500 $ 2,500 1,700 $ 2,400 10 27,000 $ 1,200 3,000 $ 800 800 $ 1,100 25 16,000 $ 500 500 $ 400 700 $ 400 50 10,000 $ 200 750 $ 200 400 $ 240 Local 4% English 96% • Localization not required • Game trend similar to the U.S. yet casino games are not popular iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ Brazil: Game Market Analysis Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  14. 14. ■ Summary of European Markets: UK, Germany and France Europe Market Analysis APPSASIA Monthly Report Unit : Download (March, 2014) Unit : Dollars (March, 2014) Download Sales Summary Among 3 countries, UK has the biggest market and France has the smallest. It is vital to have different marketing strategies for each country. Also, it is important to consider local payment systems like Paypal when entering these markets. UK Total Revenue: $ 31M/Month (Ranked #6 in Google, #6 in iOS) Germany Total Revenue: $ 23M/Month (Ranked #4 in Google, #12 in iOS) France Total Revenue: $ 20M/Month (Ranked #7 in Google, #11 in iOS) Downloads and Sales data (Android/iOS)
  15. 15. Implications Google has increased its market share greatly since Q4 2013 Est. ARPU (iOS/Google) $ 0.62 / $ 0.45 Google Market Size $ 1,350만 iOS Market Size $ 1,890만 Localization Compulsory Popular Games Clash of Clans, Candy Crush Saga, Farm Heroes Saga UK: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 19,000 $ 61,500 70,000 $ 87,000 30,000 $ 65,000 5 10,000 $ 16,000 17,000 $ 22,000 8,000 $ 16,000 10 8,000 $ 7,500 7,500 $ 9,700 4,500 $ 6,700 25 4,500 $ 2,500 2,500 $ 3,200 2,200 $ 2,300 50 3,000 $ 1,300 2,600 $ 1,600 1,400 $ 1,400 Local 100% English 100% • Sports games are popular • Casual games are preferred over core games • SNGs are booming iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ UK: Game Market Analysis Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  16. 16. Implications High popularity of military themed games such as war and strategy games Est. ARPU (iOS/Google) $ 0.73 / $ 0.34 Google Market Size $ 14.8M iOS Market Size $ 9.8M Localization Not required Popular Games Clash of Clans, Candy Crush Saga, Hay Day Germany: Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 52.000 $ 59,000 21,000 $ 42,000 420 $ 21,000 5 16,000 $ 15,000 8,000 $ 14,000 200 $ 6,000 10 13,000 $ 9,000 5,200 $ 5,000 130 $ 2,300 25 6,500 $ 3,000 2,100 $ 1,500 60 $ 900 50 4,200 $ 1,400 1,000 $ 700 30 $ 600 Local 8% English 92% • Strategy games and SNGs dominated Top Ranks • War and strategy games are popular iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ Germany: Game Market Analysis Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  17. 17. Implications In comparison to Q4 2013, Google’s market expanded greatly while iOS market share has reduced Est. ARPU (iOS/Google) $ 0.63 / $ 0.29 Google Market Size $ 10M iOS Market Size $ 10M Localization Not required Popular Games Clash of Clans, Candy Crush Saga, Farm Heroes Saga France Market Analysis APPSASIA Monthly Report Rank Google iOS (iPhone) iOS (iPad) Download TotalSales Download TotalSales Download TotalSales 1 25.000 $ 45,000 29,000 $ 56,000 7,400 $ 26,000 5 12,000 $ 13,000 7,800 $ 15,000 3,100 $ 5,000 10 9,000 $ 5,600 5,000 $ 4,300 2,100 $ 2,200 25 5,500 $ 1,800 2,700 $ 1,800 1,200 $ 760 50 3,300 $ 900 900 $ 770 750 $ 500 Local 8% English 92% • High popularity of strategy games • Similar genre trend to other European countries iOS Genres of Top 25 iOS/Google games Characteristics of Top 25 iOS/Google Games Expected Daily DLs & Revenue / Ranks Google ■ France: Game Market Analysis Reference : 1st Half 2014 / Market size and est.ARPU are based on Free app and IAP Grossing (Paid apps excluded)
  18. 18. C o m p a n y & S e r v i c e s Game Marketing Awards 2013

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