Encouraging mobile app interaction and loyalty - Peggy Anne Salz - #APS2013

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Peggy Anne Salz is the chief analyst and founder of MobileGroove. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert.

She is the author of the Everything Guide To Mobile Apps (available here), a practical book/e-book that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement. Peggy is currently collaborating with Wave Collapse on a series of mobile marketing thought leadership resources (also scheduled for publication in 2013) that draws from exclusive C-Level interviews to provide everyone in the ecosystem real-life insights and learnings they need to drive positive results further down in the purchase funnel.

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile industry news and developments, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

Peggy is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company. The reference work, which Peggy has written for four consecutive years, features analysis and exclusive interviews with dozens of industry influencers and executives.

Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.

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Encouraging mobile app interaction and loyalty - Peggy Anne Salz - #APS2013

  1. 1. Encouraging Mobile App Interaction & Loyalty MobileGroove
  2. 2. The Everything Guide to Mobile Apps A practical, crowd-sourced book providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy. MobileGroove
  3. 3. MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. MobileGroove
  4. 4. Achieving App Impact MobileGroove
  5. 5. Engage At Every Stage http://www.123rf.com/stock-photo/MobileGroove
  6. 6. The 3 C’s • Communicate • Connect • Curate MobileGroove
  7. 7. Communicate Reach out with what matters most, and make it a no- brainer. The results are impressive — particularly if the messages are opt-in. http://www.123rf.com/stock-photo/ MobileGroove
  8. 8. Clinching the deal The lifetime value of a Qeep customer comes in at between 50 Euro cents and €5 — or more. The cost of SMS delivery is offset by the business benefits. MobileGroove
  9. 9. Connect Help your users share the apps they love. http://www.123rf.com/stock-photo/ MobileGroove
  10. 10. Engage & Activate users with the right call to action MobileGroove
  11. 11. Outreach Achieves Results MobileGroove
  12. 12. Curate Take charge of your app and build a community. http://www.123rf.com/stock-photo/ MobileGroove
  13. 13. “The opportunity here is for app developers to be the brokers in their app community, brokering the contact between members.” Tomi Ahonen, Author & Mobile Authority MobileGroove
  14. 14. Winning is all about making the right choices to delight your target audience again and again. http://www.123rf.com/stock-photo/ MobileGroove
  15. 15. Thanks! Peggy Anne Salz mobilegroove.com Founder & Chief Analyst peggy@mobilegroove.com Twitter: @peggyanne & @mobilegroove Skype: peggy.salz Mobile: +49 172 245 1028 MobileGroove

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