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Vietnam Mobile Report Quarter 3 - 2017

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Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment

Published in: Mobile
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Vietnam Mobile Report Quarter 3 - 2017

  1. 1. Q3-17 VIETNAMVIETNAM
  2. 2. INDEX Mobile Handset Overview Mobile App - Game Mobile Ecommerce Mobile Payment
  3. 3. Mobile OS Market Share in Vietnam Population: 93.7 M Internet Users: 53M Average Internet Speed: 6.2 Mpbs Smartphone Penetration: 46% Social network users: 46M Other 4% iOS 29% Android 67%
  4. 4. Vietnam Smartphone Growth to compare with other countries In general, there are 57.7 million units sold in emerging Asian countries, which increased 21 percent year-on-year in 3Q17. Malaysia and Bangladesh witness the strong demand in the quarter, with growth rate of more than 20 percent YoY. Although Vietnam increased 5% YoY in Q3, but slightly decrease to previous quarters due to tháng cô hồn (Ghost Month) and rainy season in HCMC. This is normally lowest-revenue time in a year, and all the phone shop will save money to promote sale in the next quarter (holiday season). Smartphone sales 3Q 2017 vs. 3Q 2016 3Q17 3Q16 Y/Y % change 3Q17 3Q16 Y/Y % change Western Europe 30.9 22.3 49.3 27.8 45.2 117.0 16.4 57.7 366.6 13.7 5.4 19.1 8.8 10.7 38.3 10.3 10.5 116.8 13.2 4.3 18.9 7.8 10.2 31.9 11.3 8.7 106.3 4% 26% 1% 13% 5% 20% -9% 21% 10% 33.2 20.5 50.0 25.1 41.9 111.9 17.6 55.2 355.4 -7% 9% -1% 11% 8% 5% -7% 5% 3% C & E Europe North America Latin America Middle East & Africa China Developed Asia Emerging Asia Global Units sold (in million) Sales value (in billion USD) Source GFK
  5. 5. Vietnam Mobile Phone Market Share in Q3 Big players in Vietnam 3Q17 7 Prime J5 Prime J2 Prime Ip 7plus (128 Gb) iP 5s (16GB) iP6 (32GB). F1s A37 A39 Vivo V7+ Huawei Nova 2i Xiaomi Mi A1 Galaxy A5 Samsung dominate and account for 70% market share Vivo V7+, Huawei Nova 2i, Xiaomi Mi A1 is a rising star for mid-range phones. NEW STARs
  6. 6. Vietnam Mobile Phone Market Share in Q3 Games Social networking Messaging, comms Media & Ents. Search 69% 68% 66% 63% 62% 58% Games Books, comics, mags Shopping & e-comn Lifestyle Education 46% 43% 43% 41% 1 month 8/33 5 3 33 Use Daily Apps installed Uninstall each month New Install each month Top 5 Cate install Top 5 Cate uninstall
  7. 7. Top Revenue/Download Apps in 3Q17 +23% +53% +110% +88% -20% -1% -6% -33% -7% -9% In general, number of download of the top 5 apps on Store is slightly reducing to compare with the previous quarter. 4 apps in this list are casual, and the rest is an eSport game Liên Quân Mobile (Honour of Kings). Lords Mobile rank the first in term of revenue in Quarter 3. We also witness an eSport game can go into the top 5 revenue app, this show the potential of eSport game in the Vietnam market.
  8. 8. Game Action 16.83% Game Card 7.92% Game Board 5.38% Local Publishers’ app performance Vietnam United States Other China 369,55729,052,686 Game Casino 20.44% Casual 19.93% Game Puzzle Game Aciton 9.06% Game Role Playing Game Role playing Game Card Game Broad 8.51% Game Gacing Game Music Game Arcade Total Dowload 23.89% 26.22% 13.96% Number of downloads by cate Only 26% of total local game installs came from VN publishers
  9. 9. Mobile Ecommerce By Aye 35+ 15% 18% 30% 34% 3% 0 10 20 30 40 30-35 26-30 18-25 Under 18 By location Others 1% 39% 3% 3% 17% 38% 0 10 20 30 40 50 Hai Phong Da Nang Can Tho Ha Noi HCM By gender Mobile Ecommerce users mostly come from big cities: Hanoi and HCMC. The biggest group for mobile shopping is 18 – 25. 36% 64%
  10. 10. Device to shop online Smartphone on the increase Smartphone (browser) Home PC Smartphone (app) Office PC 2016 2017 Tiki 5% Shopee 33% Lazada 35% Sendo 10% Chợ tốt 17% Shopee is fastest growing mobile ecommerce with around 10 million app installed. Sendo and Tiki also has a good performance of user acquisition in the quarter 3 of 2017.
  11. 11. Popular online shops ( shops that comes up with each category) No.1 No.2 No.3 No.4 Source: Q&me
  12. 12. Payment methods Cash on delivery as dominant payment method Cash on delivery 88% 6% 5% 1% Credit card/debit card Bank transfer E-wallet (ex: momo, ngan luong, bao kim) Post office transfer Source: Q&me
  13. 13. Appota is the leading mobile platform provider for 3 segments trending in the Vietnamese mobile market: Game Publishing, Advertisement, and Payment. The company has more than 30 million users, and partners with over 15,000 developers, advertisers, and merchants worldwide. Subsidiary Companies: More information: www.appota.com adsota.com appotapay.comgamota.com

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