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Vietnam mobile content market report Q3 2014


Published on

Vietnam mobile content market report Q3/2014.
Report highlights:
Southeast Asia is hot to go.
Android tablet declines in usage, meanwhile iPad's increases.
Adoption rate of new Android and iOS lower than predecessor versions.
Appota releases onClan SDK for game developers.

Published in: Technology
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Vietnam mobile content market report Q3 2014

  1. 1. Vietnam Mobile Content Market ReportQ3 -2014
  2. 2. 2 About Report AppotapresentsthelatestinformationontheVietnammobilemarketandglobalmobilemarketinQ32014 Formorequarterlyreports,pleasevisitusat: Inquiriesandquestionsarewelcomedat: Report Methodology ReportisbasedonselecteddatafromvarioussourcesandorganizedbyAppota. Appota’sdataandstatisticsareanalyzedfromasamplesizeofmorethan15,000,000Vietnamesesmart- phoneuserscurrentlyusingAppota’splatform. Dataiscollectedinthelast3weeksofeveryquarter,ensuringitisasup-to- dateaspossible.
  3. 3. Global Mobile Market Snapshot
  4. 4. Asia Pacific dominates the World Asia Pacific keeps being the hottest region in terms of sales growth. This accounts for the surge in “cost-effective Android phone” which have been a recent trend of Asian smartphone users. Source: Android Authority
  5. 5. Samsung and Apple losing ground Samsung and Apple’s market share slightly drops compared to last quarter due to market share gained from smaller players. However they are still the dominant forces. Source: Android Authority
  6. 6. Google Play widening the gap in app downloads Google Play keeps widening the gap between 2 stores in terms of app downloads. Q3/2014, Google Play saw 60% more downloads from App Store. The number was just 25% in the equivalent quarter last year. App Download by Store Source: AppAnnie Google Play App Store
  7. 7. App Revenue by Store Google Play App Store App Store does better in app revenue As the gap is growing in app downloads, the revenue gap between GP and App Store continues to shrink. Q3/2014, App Store’s app revenue was 60% higher than Google Play’s. Same quarter last year, App Store was 2.1X higher. Source: AppAnnie
  8. 8. Southeast Asia dominates in app downloads Source: InMobi App downloads per capita by country Asia leads the world in app download and Southeast Asia are the highest. Southeast Asia region is surely the hottest market to grow app/game business.
  9. 9. Vietnam Mobile Market Update Q3/2014
  10. 10. Android OS version usage 27% 65% 6% 2% To end of Q3/2014 Source: Appota, Google 25% 54% 10% 12% JellyBean Earlier KitKat ICS
  11. 11. Low adoption rate of Kitkat 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Android OS share by version Eventhough the latest Android 5.0 Lollipop has been recently released, JB continues to be the most favourite OS version on Android. There are more user using Kitkat, however the adoption rate is still low. Source: Appota
  12. 12. Android tablet usage is declining 89.27% 10.73% Nearly 90% of Android devices are smartphone. Tablet usage gradually declines. Drop from 11% Q4/2013 to 10.73% in Q3/2014. To end of Q3/2014 Source: Appota
  13. 13. 67% 25% 7% 1% 47% 6% 47% iOS version usage To end of Q3/2014 Source: Appota, Apple App Store iOS7.x Earlier iOS8.x iOS6.x
  14. 14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q4/2013 Q1/2014 Q2/2014 Q3/2014 iOS share by version Earlier 6.x 8.x 7.x Only 1% of iOS user goes for iOS 8 iOS 8 was out since early September 2014, but witnessed a very low rate of adoption in Vietnam. Until end of Q3, only around 1% of iOS user upgraded to iOS 8. This is due to the low penetration of new iDevicesand user’s preference in jailbrokenOS. Source: Appota
  15. 15. iPad usage keeps increasing 37.06% 61.8% Unlike Android tablet, iPad usage is gradually increase since the beginning of the year. From 30% last quarter to around 37% in Q3 2014. Source: Appota
  16. 16. Appota Updates Q3/2014
  17. 17. Top 10 downloaded iOSapps Đoánchữ Karaoke Viet Nam TâyDu GiángMa Bóng Đá Chưởng Au Mobile ẢiMỹNhân Karaoke Viet Nam ĐậpChuột ThiênMệnh4D ChiếnTiên Top 10downloaded Android apps ChiếnTiên ThiênThầnTruyện Pocket NarutoOnline Thiêntướnggiánghạ Đậpchuột Vuatròchơi Đoánchữ Béhọcsốvàhìnhkhối TừđiểnAnhViệt, ViệtAnh La bànsố, la bànphongthủy Top apps distributed by Appota Source: Appota
  18. 18. onClanwon 3rdPrize and Global Brain Award at StartupAsiaArena in Tokyo. Officially released at TechCrunch Disrupt in San Francisco. 18 onClanexhibitedatTechCrunchDisruptSanFrancisco2014 Appota officially releases onClan –the first social network for mobile gaming
  19. 19. onClanSDK released for iOS Enable in-game chat and social functions. Achievement sharing and leaderboards. For SDK integration. Contact: *onClanSDK for Android coming soon.
  20. 20. Head Office 4thFloor, Building 11 (LE Building), 71 Avenue, Lang Ha Street, Ba Dinh District Hanoi, Vietnam Tel: +84-904080311 Email: Singapore branch 10 Anson Road, #26-04 International Plaza, Singapore 07990 20 Thank you