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“Building a Successful CPI Campaign: A How-to Guide” with Appnext

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You know that your business needs an optimal campaign. But how do you build one that’s realistic, innovative and doable today? Find out in our webinar “Building a Successful CPI Campaign: A How-to Guide” with Appnext

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“Building a Successful CPI Campaign: A How-to Guide” with Appnext

  1. 1. Building a successful CPI campaign: A How-To Guide
  2. 2. • 2.5 Words about the Appnext platform • Campaign Set-up Milestones: * App Set-Up * Campaign Set-Up * Tracking * Activation Test * Payment • Tips and Recommendations • Q&A Agenda
  3. 3. 2.5 Words About Appnext
  4. 4. About Us Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps. 100% Self-Serve Platform Programmatic CPI Bidding 25,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly
  5. 5. Appnext GEO Distribution 2015 Installs
  6. 6. Where your apps will be promoted Go Launcher
  7. 7. Optimal Campaign Set-Up
  8. 8. Optimal Campaign Set-up • App Set-Up • Campaign Set-Up * Network vs. Direct-Buy Campaigns * GEO Targeting * CPI Set-Up * Creative * Tracking - Appnext SDK - 3rd Party - S2S • Activation Test • Payment
  9. 9. App Set-Up | URLs !Android: Market URL + Package URL Market URL: the link of the page when you are on your app page at the store. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en Package URL: part of the market URL, starting from the “=” and end at the “&”. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en !iOS: Market URL
  10. 10. App Set-Up | URLs !Android: Market URL + Package URL Market URL: the link of the page when you are on your app page at the store. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en Package URL: part of the market URL, starting from the “=” and end at the “&”. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en !iOS: Market URL com.gettaxi.android
  11. 11. Campaign Set-Up | Network vs. Direct-Buy Campaigns Network campaign - is a campaign that run on all the publishers within the selected GEO Note: you should start your campaign as a network campaign. Direct Buy - is a campaign that run only on the specific publishers you chose. Note: We Recommend to first run the campaign as network, identify the best publishers, then create a personal white list based on which you will create a direct buy campaign.
  12. 12. Campaign Set-Up | Network vs. Direct-Buy Campaigns Benefits of Network:  Run on thousands of different direct publishers  Find new publishers as they join the Appnext market Benefits of Direct Buy:  Optimal CPI bids – your current position per publisher  Manage by individual performance Network campaign all publishers competitive rate Stage I Stage II TIP: remember to add publishers along the way Direct-Buy campaign white list publishers highest rate Network campaign all publishers - in order to get the new ones TIP: remember to exclude publishers along the way
  13. 13. Campaign Set-Up | GEO Targeting ! Run different campaigns for different GEOs Benefits:  Optimal CPI Set-Up  Bigger picture with no noise  Localization Edge Global vs. Local Campaign performance and KPIs
  14. 14. Campaign Set-Up | CPI Set-Up ! The choice of the optimal CPI rate is affected by:  OS - iOS rates are always higher than Android  GEO - the chosen country will affect the rates  Publishers - your current position with each publisher Min bids, competitive bids, logic of high rates Benefits of a higher CPI rate:  Run on the best publishers (have min CPI rates)  Get higher current position= get more traffic  Optimize faster and more affectively
  15. 15. Campaign Set-Up | Creative !Experiment - Run up to 3 creatives per campaign - A/B testing !Be McDonalds - Strive to localize for the campaign GEO Image creative evolution
  16. 16. !The Future is Now- VIDEO! The benefits of video:  Better conversion  Better user engagement
  17. 17. Why Use Tracking? The benefits of tracking:  Getting to know your users  Better future planning  Paying only what you should
  18. 18. !Post Installation Behavior The benefits of Post Installation monitoring:  Keep track of your best users – quality assessment per publisher  Add a few post install events in order to get a full picture of your users  Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901- Reporting-Post-Install-Events-to-Appnext
  19. 19. Campaign Set-Up | Tracking !Android: * Appnext SDK * 3rd Party * S2S- Server to Server !iOS: * 3rd Party * S2S- Server to Server
  20. 20. ! Appnext SDK Benefits of SDK:  Free  Reliable  Simple to integrate Campaign Set-Up | Tracking
  21. 21. !3rd Party Tracking: we are integrated with all 9 leading tracking systems: !Server to Server (S2S) Campaign Set-Up | Tracking
  22. 22. Campaign Set-Up | Activation Test !The activation test’s goal is to make sure your tracking link is working correctly App Page Add tracking button Send the test URL to your app Press the link Install the app from the store Open app Status = Active Make sure to use the right GEO and a fresh device
  23. 23. Campaign Set-Up | Payment !PayPal –> post-payment and no bureaucracy !Wire Transfer –> Pre-payment. Though you can get a refund for money you have not used
  24. 24. Reports By DateBy App By Country By Creative
  25. 25. What we believe in
  26. 26. Transparency Community Marketplace Control
  27. 27. Thank You

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