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What is ASO? A brief
introduction to App Store
Optimization
With by AppMixture
Introductinary lesson to our 8-week free email course
Over 2 million apps
With by AppMixture
It’s quite hard to stand out
And it’s growing
With by AppMixture
like crazy
With by AppMixture
How does an app get discovered?
With by AppMixture
There are 8 main channel
1. Browsing the App Store
With by AppMixture
63%
2. Friends recommendation
With by AppMixture
50%
3. Browsing „Top rated”
With by AppMixture
34%
4. Already installed
With by AppMixture
23%
5. Via social media
With by AppMixture
19%
5. Browsing the internet
With by AppMixture
16%
6. Search engine
With by AppMixture
16%
7. Magazine or newspaper
With by AppMixture
7%
8. Reading blogs
With by AppMixture
7%
With by AppMixture
Why is ASO so important?
With by AppMixture
Really it is
The techniques to rank high
With by AppMixture
Compared with other techniques
With by AppMixture
ASO is the most effective
With by AppMixture
Regarding time, money and results
What is ASO?
With by AppMixture
App Store Optimization
There are 8 main fields
With by AppMixture
That we’re gonna cover in our email course
1. The anatomy of the App Store
With by AppMixture
What’s important and where?
2. App Icon
With by AppMixture
Giving the best first impression
3. Sreenshots
With by AppMixture
People care about visuals
4. Keywords
With by AppMixture
Research tools and tips
5. Description
With by AppMixture
Craft it perfect
6. Reviews & ratings
With by AppMixture
Social proof
7. Referrals
With by AppMixture
Get the word out
8. Advanced techniques
With by AppMixture
Became the master of ASO
You’re probably interested
With by AppMixture
If you made it that far
Actionabe tips and templates
With by AppMixture
Delivered right to your inbox
Get it!
Thanks for watching!
Please share it with your friends. I’m counting on ya! And
also follow us everywhere!
www.appmixture.io

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What Is ASO? A brief introduction to App Store Optimization