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When using e-mail campaign software like Campaign Monitor, people are able to unsubscribe from certain communication or all communication. This is handled in Campaign Monitor (and most other e-mail marketing software) either by setting the status of the person in a particular list to “unsubscribed” / “suppressed”, or by adding the person to a Master unsubscribe/suppress List.
The standard data model in Dynamics CRM 2011does not support this directly. This guide will give you an overview of the options you have for handling unsubscribe flows in your CRM system, when you use Dynamo.