Here’s How Australia Post is Reinventing Shipping with Cloud Computing
Here’s How Australia Post is Reinventing
Shipping with Cloud Computing
The biggest news around this time of the year (April) is Google’s
Cloud Next event. It is an event where they announce new
updates to their cloud services, brand partnerships, and they
also demonstrate how to develop with these new updates in
Here’s How Australia Post is Reinventing Shipping with Cloud
This year they announced that they will be collaborating with
Australia Post Shipping among other brands!
Now, why we are mentioning this particular announcement in
our blog is because we are personally invested in this. AppJetty
is an official Australia Post Technology Partner. We’ve
developed a few Magento Australia Post Shipping extensions
for e-commerce store owners which are:
Australia Post Shipping Extension - Magento 1 & 2
With Australia post shipping extension, the users get dynamics
shipping rates calculation on their website, satchel services,
label printing services, multiple shipping services, etc.
Australia Post eParcle - Magento 1 & 2
This extension lets the e-store owners manage shipping
methods, verify addresses, shipment tracking, and shipping
rules manager, manifest summary report, etc.
And with this update, we will be able to improve and develop
further our extensions for all Australia Post users.
Now let’s see how Australia Post is planning to use Google
Cloud to their advantage.
AN OVERVIEW OF AUSTRALIA POST & GOOGLE CLOUD
Australia Post is a company that is over 200 years old. Australia
Post’s collaboration with Google Cloud will put their shipping
service on the map for businesses that are looking to ship in
Australia or to Australia.
Australia Post will be using Google Cloud’s Big Query for real-
time, reliable data analytics. This will give them an edge over
their previous models which used to provide their users with
the analytics data at the end of every day. But with Google
Cloud’s Big Query, their users will be able to fetch all kinds of
analytical data including visual intensive data under 15 seconds.
Their users will be able to use this real-time data to get deeper
insights into their overall system of shipping, thus making it
much easier to address pain points.
Australia Post CIO John Cox talking about the decision to use
Google Cloud services, “The need to transform and embrace
data has been huge for us over the last decade, so partnering
with Google Cloud was an easy choice for us. With near real-
time data analytics, we can free up valuable resources, act
quicker and provide better service to the millions of Australians
that rely on us every day.”
"We are planning on using machine learning to identify ways to
save customers’ time and give them more certainty about their
delivery choices, and we look forward to seeing that unfold."
With this collaboration, it seems like Australia Post will see new
heights when it comes to understanding customers and their
WHY DID AUSTRALIA POST GO FOR GOOGLE CLOUD
The big question which arises after hearing this news is why did
John Cox, Australia Post’s CIO, made the decision to go with
Google Cloud? What were his deciding factors?
John’s priority was to build out machine learning scenarios.
Before investing in Google Cloud they tested out multiple
scenarios including image detection (such as parcel damage,
handwriting recognition, translation services), voice (including
natural language interpretation and context) as well as
traditional data analytics. He mentioned all these scenarios to
He also said that Google was a clear market leader in the
machine learning space and they were investing more than any
Another main reason behind this collaboration was Australia
Post’s need to have visibility over various aspects of the
delivery process. They also wanted their delivery team to be
able to make faster decisions when required.
Google Cloud can make all those things happen for Australia
Post and much more.
Let’s see what else this partnership can offer to Australia Post.
WHAT CAN YOU EXPECT TO SEE FROM THIS
Increased Delivery Capabilities
Australia post’s retail footprint count is around 4,356 post
offices which show that they have a vast delivery network if not
the largest. They are the only delivery company with over 11.9
million delivery points worldwide.
These facts and figures show their grip on the market and with
Google Cloud they want to make it more tighter and wide-
spread. Google Cloud will give Australia Post the bandwidth
they require to expand their reach and delivery points in
So, if Australia Post is not available to your end-users delivery
point, then be ready as it’s going to change soon.
Addressing Customer Pain Points
With Google Cloud, they will be exploring many other user-
based scenarios and addressing customer pain points. Once
addressed, the efficiency of their delivery process will be
improved and the customers on the receiving end of the
parcels will be delighted.
They are working into a scenario where there will be cameras
included in the delivery process to scan events and more.
Faster Data Availability
One of the biggest changes that this partnership will bring is the
data availability for the operation managers. The data which
include insights into the delivery process which help them
identify blockages, loopholes, etc. in the process will now be
available in 15 seconds. This means everything will be
accessible in real-time leading to instantaneous decisions which
help in yielding more profits.
SUMMING IT UP…
Australia Post is leaving a trail for other companies to follow.
Being in the business for 210 years and yet redefining their
processes to serve customers in a better way by adapting
technology, they are setting an amazing example for all the
enterprises out there.