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By 2020, customers will manage 85% of their interactions with brands without talking to a human. So say the researchers at Gartner.
Perhaps this is why many line of business owners see the future of customer service in emerging technologies such as artificial intelligence (AI), software robots, and machine learning (ML). The truth is, in today’s hyper-competitive digital economy, organizations that choose to embrace intelligent automation will come out on top.
The call center industry will be transformed by the use of intelligent automation to drive productivity and customer satisfaction. Beyond the technology, it’s essential for call center managers and agents to focus on efficiency, so they can spend less time on routine activities, and more time on improving customer experience, driving customer loyalty—and increasing the lifetime value of their customer base.
Ready to learn more about intelligent automation? https://ap.pn/2JOFuxA