Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Art of Banking: How to Accelerate Your Customer Journey

354 views

Published on

Commercial bankers operate in a highly complex
environment. With a digital platform, bankers can take
advantage of immediate on-boarding improvements
and advance their digital transformation strategy to win
the customer at digital speed.

Learn even more about accelerating you customer journeys in this in-depth blog: http://ap.pn/2eYQQTo

Published in: Economy & Finance
  • Be the first to comment

The Art of Banking: How to Accelerate Your Customer Journey

  1. 1. The Art of Banking How to Accelerate Your Customer Journey
  2. 2. What’s New in Banking Technology? The rate of technology innovation in finance has never been higher. Mobile technology might save the banking industry $1.5B a year Blockchain technology will allow companies to transact without a central authority
  3. 3. What’s New in Banking Technology? McKinsey advises banks should be monitoring: • Business-model disruptors • Process innovators • Technology start-ups outside the financial sector • Digital banks • Platform attackers from other industries (such as e-tailing)
  4. 4. A Commercial Banker Bucket List Deal with the loss of customer confidence that came with the economic market upheaval Establishing a strong customer relationship, and retaining it throughout the customer journey lifecycle, is hugely important. Deliver to customers who are demanding both speed AND personalized service Capture and retain clients who have changing attitudes and expectations 1 2 3 for establishing a strong customer relationship
  5. 5. To retain your customers, you must truly know them. The customer experience must be consistent and coordinated across channels. Create Value by Unifying Information Omni-Channel Success The customer must feel like all interactions with the bank flow from one to another. In an omni-channel world, this requires a digital platform that can unify all customer data seamlessly.
  6. 6. Reimagine Meaningful Customer Relationships In the past customer relationships were in-person and personal. Now, innovative technology can be used to help achieve these goals. Banks can use a digital platform for their Commercial Action Center. The platform helps manage expectations and improves compliance, freeing up more time for relationship managers to focus on the customer.
  7. 7. Accelerate the Customer Journey Banks have always been concerned with different customer segments. Today, the industry requires more segmentation, speed and personalization than ever before. Customer On-Boarding Your products and services must be quickly configured to individual needs.
  8. 8. Banks are doing interesting and artful things with technology. The Banker’s Challenge That’s how to win #TheBankersChallenge! Those few that focus on the customer to deliver immediate strategic improvement. Which are the most important innovations?
  9. 9. Commercial bankers operate in a highly complex environment. With The Appian Platform, bankers can take advantage of immediate on-boarding improvements and advance their digital transformation strategy to win the customer at digital speed. Win the Customer at Digital Speed
  10. 10. www.appian.com/blog Learn More

×