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Convert Your App To A Ready Made App


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If you’ve already developed one or more apps, there is a great market out there for businesses seeking ready made apps.

What a fantastic way to set up a bunch of passive income streams.

Learn more:

Published in: Technology, Business
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Convert Your App To A Ready Made App

  1. 1. Turn an existing App into a Ready Made App If you’ve already developed one or more apps, there is a great market out there for businesses seeking ready made apps. What a fantastic way to set up a bunch of passive income streams. • • • • You’ve got access to a global market place Build a bank of loyal customers who will recommend you AND buy from you again Free up your time to work on other projects No limit to the number of ready made apps you can develop and sell As a developer you know the tech side inside out. Where we’ve found some developers can use a little help is with understanding what elements make an existing app into a brilliant ready made app. This guide gives you the run down of what preparation you need to do and what businesses will be looking for when searching the ready made app market place. Good luck! And remember that by becoming a member of apphappening you get instant access to businesses that are keen and ready to enter the app market, along with a whole lot of other opportunities and resources. Let us know how you go. We love hearing success stories of little apps out there in the world making a huge impact. One: Start with what is already great about your app This is a common starting point for a lot of developers: You’ve developed an app for a specific client and you’re wondering how well and easily it will translate into a ready made app. The commissioned app is like a unique food store or café. What you want from a ready made app is the equivalent of a fast food chain. This is not about compromising on quality. It’s about two things: • Increasing the SCALE of the market place the app will work for • Ensuring a SIMPLICITY of concept so it has broad appeal The specific thing you developed this app for may have global appeal but it may need to be adjusted – so test the idea first, ideally on your target market. Remember the issue of ownership – you have to own the code. Check your contract with the client you made the app for. If they own the code (intellectual property or IP) then it’s not yours to use! If this is the case you may be able to come to a deal with client you made it for. Or – preferably – develop a new one that is similar but distinct enough not to infringe IP. © apphappening Pty Ltd. 2013 | Turn an existing App into a Ready Made App page 1
  2. 2. Two: Research the market to see where your app can fit Definitely research what else is around in the same category. You may find a number of very similar apps, or you might have lucked into ‘blue ocean’ area, where there is very little or no competition. The app world is growing at such a rapid rate and it’s getting rarer to crack the blue ocean concept. But don’t let this put you off. The fact that it is a dynamic, growing and therefore still unstable environment means that trends come and go, apps rise and fall and there is always room for improvement on existing apps. As fast as technology improves and people shift their lives onto mobile devices – this means there are always gaps opening up. Golden Opportunities. It does mean that you have to be very clear about: • The single and compelling purpose of your app • Its singular and compelling point of difference from other apps As an exercise, write this down now: 1. What does my app do for a business or client that makes life easier? 2. How is it different, in one clear way, from other similar apps on the market? 3. Who is the existing audience for this app and how will I access them? 4. Who is the audience that doesn’t yet know they need this app and how will I reach them? © apphappening Pty Ltd. 2013 | Turn an existing App into a Ready Made App page 2
  3. 3. Three: Be prepared to customize your app for business needs Now you’re clear about the purpose of your app and where it will fit in the market place, it’s to give some consideration to the customisation process. 1. Look and Feel A business purchasing or licensing a ready made app will want to customise it to their brand. So you need to be able to adjust the look and feel accordingly. Do some thinking about how flexible you’ll be and what parameters you might set. Customizing the appearance may include: • Colours • Logo • Images • Font Other stylistic or graphical details • 2. Functionality Will every business that uses your app require the same functionality or do you need to provide variations? For example, an app for a take away restaurant may be purchased by an independent pizza shop as well as a small chain restaurant. One may require store location functionality, another may want people to be able to place orders for delivery. This requires some thinking on your part. How flexible do you want the app to be? How big a pool of businesses do you want to reach? It’s a good idea to develop a ‘Custom Chart’ that you give to prospective businesses so they know exactly what can and cannot be customised to their precise requests. Four: hoose a business model to help you make C a profit from your app It’s the same as any product development. The more planning, research and preparation you’ve done, the better placed you are for success. Once your research and market testing is completed and you have the app ready to do, knowing every feature, terms and conditions and payment plans, then it’s time to put all of this in writing. Documents you’ll need to create may include: Custom Chart • • Quotation form • Order form • Terms and conditions Payment structure • • Contract © apphappening Pty Ltd. 2013 | Turn an existing App into a Ready Made App page 3
  4. 4. Automate your process so it gets easier each time! Once you have created a couple of additional versions of your app, you might find you can automate some of the processes. This is the real secret to passive income – minimising any hands on work that you have to do. It’s the best way to get more competitive with your price and increase your profit. Finally, you need a plan for how you’re going to attract customers and get your ready made app into their hands. One of the main reasons apphappening was created was to make this step easier – for you and for businesses seeking ready made apps. The website acts as a marketing tool, giving your ready made app exposure to businesses. Summary: The key to success in the ready made app space is remembering why businesses are looking there. • • • • Lower price point Speed to market Keeping up with competitors Filling a need for their customers When developing an app, your focus is always on the user and what kind of experience they will have. When marketing and selling your ready made app, your focus needs to be on the business you’re selling to and what will make it a compelling choice for them. To summarize: 1. Choose the elements that are clean, simple and have broad appeal 2. Prepare and present strong information to businesses that answer their needs 3. Select the revenue and licensing model that is right for your app market sector For any assistance with getting your ready made app market ready, and to tap into a network of keen businesses, wanting to expand into this area, join apphappening and become part of this fast growing app community. © apphappening Pty Ltd. 2013 | Turn an existing App into a Ready Made App page 4