Today's Renter with Trulia (Property Management Industry)

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This complimentary webinar with online rental expert, Pierre Calzadilla, (Manager of Trulia Rentals) to provide you with tips and insider information on understanding the Modern Renter. Attendees learned the latest trends that are driving todays rental market and provided some best practices on what renters are looking for and how they are thinking.

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Today's Renter with Trulia (Property Management Industry)

  1. 1. Today’s Renter
  2. 2. AppFolio Complete Solution Includes: Web-BasedPropertyManagementSoftware • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
  3. 3. Grace Hill • Leading Education Provider • Apartment-Industry Specific Training • Vision Learning Management System (LMS) • www.gracehilllearning.com
  4. 4. Pierre Calzadilla National Manager - Trulia Rentals Presented by:
  5. 5. Trulia 31 million users 8 top rated apps 89% of users are 25+ 51% Earn over $75K
  6. 6. Agenda 3 trends shapingtoday’s renter - Are you a part of this changingdynamic? 4 tips to engagetoday’s renter Insightinto how and when theysearch for their next home. 5 Ways to PreventRental Fraud - Putthese tipsimmediatelyinto use. Bonus:Trulia ConsumerSurveyResults - Pollingquestions– do you knowyour renter? - Mixed into the presentation
  7. 7. Poll: Mobile Renter Survey After price,locationand size,whatfeature matters most? • Laundry • Parking • Pets • Schools
  8. 8. 3Trends Rental Shaping our Market
  9. 9. 59% 32% Poll: Trulia Renter Survey Whichdo they prefer?
  10. 10. Top Trends
  11. 11. By 2013, there will be more mobile devices…. ….than people. Source:Cisco2013
  12. 12. Survey: How often do you use your devices? 98% of renters used their mobile device at least once a week in their home search
  13. 13. Employment & Credit Matters Credit,and employment drive rentals
  14. 14. The Sharing economy “Why own?”
  15. 15. 4Ways With todays to connect Renter
  16. 16. Be where it matters Craigslist Trulia Social Sharing Mobile ✔ ✔ ✔ ✔
  17. 17. Keywords + + Stand Out Images
  18. 18. Mobile lead alerts Prepared responses Open houses Video tours Use tools for efficiency ✔ ✔ ✔ ✔
  19. 19. Socially Empowered • Local Keywords • Promoting Events • Sharing local happenings • Break out of Real Estate… Contentis key
  20. 20. Poll: Trulia Renter Survey Whichwoulda renterbe most likely to do? • Complete an application • Pay rent • Place a deposit • Request a service call • Credit application
  21. 21. Takeaways MobileMatters TREMENDOUSLY Doyou have astrategy? Your future residents and landlords are here –are you? Meet them ontheir level.
  22. 22. 5Ways Rental to Prevent Fraud
  23. 23. Prevent Fraud:Alerts Address Frequency Any e-mail
  24. 24. Prevent Fraud: Bury the address
  25. 25. Setting Up Secure Direct Feeds Includes: - Autodailyupdate - Companyname - Unlimitedphotos - Leadform - Mobile - Higherranking - Websitelink - Profilecreation - andmore
  26. 26. Prevent Fraud: Protect Photos Watermarking Options: VisualWatermark.com - Greatforbulkwatermarks Powerpoint - “saveas”jpeg The “Impression”App -iPhone,etc.
  27. 27. Prevent Fraud: Research Your Renter Places where real people hang out
  28. 28. Poll: What matters most? Mobile Renter Search Behavior Ranks of Most important Features 1 – Photos 2 – Exact address 3 – Description 4 – phone number 5 – List of amenities Which feature do you care most about when looking at your next place to live? - Descriptions - Photos - Phone # - Amenities - Exact Address
  29. 29. S M T W Th F Sa 6pm Bonus: When does peak usage occur?
  30. 30. Questions? You can also find us online: Pro.TruliaBlog.com Facebook.com/Trulia Twitter: @TruliaRentals and @NYPierre

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