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The Future Of Leasing Is Here | Webinar with Nat Kunes (Property Management Industry)

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We hosted a fantastic webinar called ‘The Future Of Leasing Is Here,’ featuring Nat Kunes, Director of Product Management at AppFolio. Nat is a great speaker and he had a ton of great tips and ideas on how to take your entire leasing flow online. Nat talks about how taking your entire leasing flow online can significantly decrease turn times and fill vacancies faster. Watch the recording to learn ways you can move your business off paper and into the 21st Century.

Published in: Real Estate
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The Future Of Leasing Is Here | Webinar with Nat Kunes (Property Management Industry)

  1. 1. The Future of Leasing Is Here! Nat Kunes Director, Product Management AppFolio, Inc.
  2. 2. AppFolio Web-Based Property Management Software Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
  3. 3. The Future
  4. 4. Current Process
  5. 5. Fielding Calls
  6. 6. Showing The Unit
  7. 7. I’ll Be Back!
  8. 8. Application
  9. 9. Poll Do You Take The Majority Of Applications Online? A) Yes B) No
  10. 10. Lease
  11. 11. How Long Did It Take? One Week? Longer?
  12. 12. What Drives Change?
  13. 13. Technology Enablers - Internet
  14. 14. Technology Enablers - Mobile
  15. 15. Technology Enablers – Remote Security
  16. 16. Technology Enablers – Self Service
  17. 17. Modern Leasing
  18. 18. Marketing – Measuring Effectiveness
  19. 19. Lots Of Options…
  20. 20. Poll What marketing source is most effective for you? A) Craigslist B) Free Sites (Zillow, Trulia, ApartmentList, etc.) C) Paid Sites (Rentals.com, Apartments.com, etc) D) Agent Referrals E) Signs
  21. 21. Prospecting
  22. 22. Showings In The Future
  23. 23. Showings In The Future
  24. 24. Rental Applications
  25. 25. Screening & Risk Reduction
  26. 26. Lease On The Spot
  27. 27. Security Deposit
  28. 28. Impact 30 Min From Showing To Signing Savings Exercise: $1000 / 30 days = $33 a day 7 days = $233 a unit 300 units = $70,000 a year!
  29. 29. Poll What is your average days vacant? A) 1 day B) 2-3 days C) 4-5 days D) 6-7 days E) 7+ days
  30. 30. E-Sign Regulations
  31. 31. Online Acceptance
  32. 32. Real-Life Example San Francisco 3 People 600 Units
  33. 33. Steps To Take 1) Start modernizing one area (eg marketing) 2) Nail it then scale it 3) Move onto next area
  34. 34. Thank You!

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