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San Francisco, CA Henry’s Hunan September 13, 2013 - 11:45 AM
Agenda
Your Feedback
Payment Solutions and Other Services
Hidden Features
Coming Soon!
Have Some Lunch and Meet Some Frien...
Your Feedback is Key!
Posts in the User Forum = 6,000+
Feature Requests = 5,500
Usability Tests & Validation Calls =
600+
The Product Development Process
Discove
r
Identify
Problem
Propose
Solution
Validate Build
Iterate
 User Feedback
 Marke...
Thank You!
Cournala & Co.
Jackson Group
MOST NUMBER OF FEATURE REQUESTS SUBMITTED BY:
Everyone with their hand up
MOST FOR...
Rent Week
Largest Opportunity
Check
68%
ACH
15%
Credit Card
2%
Cash or Money
Order
15%
Industry Stats: % of Payments by
Type
70%ofAmericans
who used Internet in
Q2 made an online
purchase
(WallSt.Journal)
88%ofAmericans
made a purchase
online in p...
The Old Days
The Bank
Cost Of Handling A Paper Check
But…What about a check
scanner?!
The Story
The 90’s called… they want their scanner
back
AppFolio E-Check
Always Free!
% of Payments by Type
Check, 5
3%
ACH, 35
%
Credit
Card, 0% Cash
/Money
Order, 12
%
Check
68%
ACH
15%
Credit
Card
2%
Cash/...
Credit Cards – Now Available!
Credit Cards – Coming Soon
Check
26%
AppFolio
Online
62%
, 0 Cash/Money
Order
12%
APPFOLIO
CUSTOMERS
How much more rent can you
automate?
Check
68%
A...
24% of US Families don’t have a bank account
How can we solve this?
No NSFs!
Coverage
Check
26%
AppFolio
Online
62%
, 0 Cash/Mone
y Order
12% Checks,
26%
AppFolio
Online
74%
, 0 , 0
Electronic Cash Payments
Start influencing the adoption
AppFolio Payments Platform
Credit Card
ACH
Electronic
Cash Payment
This could be your rent
week…..
Value Added Services
Our reports
are…
Built In
No separate login or duplicate
entry, and included storage
Instant Results
get your screen in 60...
Now Available
Resident Screening
Pricing
Purpose-Built for Property Management
100% integrated with AppFolio Property Manager
Custom website URL
Variety of styles
...
Customized for each property
with image galleries & floor plans
Mobile version of site(s)
Google Analytics
track site metr...
Professional Websites
Requiring Insurance
2008 2009 2010 2011 2012
24%
44%
66%
62%
84%
APARTMENT FIRMS REQUIRING
TENANT INSURANCE
Annual NMHC AC...
Required Resident Liability Insurance
Why are we seeing this trend?
Transfer risk away from owners
o Reduce claims on Prop...
AppFolio Insurance Services
AppFolio Insurance Services
Tracking Tenant Provided Insurance
12/31/2013
StateFarm #8890011
Move-in flow
Proof Not
Provided
Auto Opt-in
Liability Proof
Provided
Auto Opt-outLease Renewal
AppFolio Insurance Services...
Keeping track of all our tenant policies and enforcing our
insurance requirement used to be a big headache, but with
every...
One Underwriting Process for
ALL Value Added Services
PAYMENTS SCREENING INSURANCE
Hidden Features
Accrual
Accounting
RUBS
Direct Connect – Automatically Reconcile
Expedite
bank reconciliation
Auto match
transactions
Highlight item not
found or ...
Help & Training
Another “hidden” feature
help.appfolio.com
• 65+ Recorded trainings
• Download resources
• Live trainings
• Online help
• Support requests
Resource...
User Forums: Share and Succeed Together
• Best practices
• AppFolio participates
• Feature discussions
• Accounting sectio...
Support Team: There for You
support@appfolio.com
Lead Source Tracking
Custom + Easy +Accurate
Rent Match
CustomizedApplications
Dynamic design
enables any mobile device
CustomizedApplications
Attach Files
Add custom questions
C...
End-to-End Solution
Listings/
Marketing
Prospect
Mgmt
Online
Apps
Screenin
g
Lease
Signing
Move-In
Rental Agreements
• Multiple lease templates
• Includes customized
addenda
• Fully customizable text
• Includes merge fiel...
RentalAgreements - Re-imagined
Questions?
Not a Customer Yet?
Talk to Someone Here
Ask Questions
Make Friends
Enjoy lunch!
Thank You!
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
San Francisco AppFolio meetup
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San Francisco AppFolio meetup

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AppFolio vision, best practices and, industry trends.
Coverd in the Session

- Maximize your use of time and money-saving features.
- Learn why property managers are converting to AppFolio.
- Learn about upcoming product features.

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San Francisco AppFolio meetup

  1. 1. San Francisco, CA Henry’s Hunan September 13, 2013 - 11:45 AM
  2. 2. Agenda Your Feedback Payment Solutions and Other Services Hidden Features Coming Soon! Have Some Lunch and Meet Some Friends
  3. 3. Your Feedback is Key! Posts in the User Forum = 6,000+ Feature Requests = 5,500 Usability Tests & Validation Calls = 600+
  4. 4. The Product Development Process Discove r Identify Problem Propose Solution Validate Build Iterate  User Feedback  Market Trends  Innovation
  5. 5. Thank You! Cournala & Co. Jackson Group MOST NUMBER OF FEATURE REQUESTS SUBMITTED BY: Everyone with their hand up MOST FORUM POSTS MADE BY:
  6. 6. Rent Week Largest Opportunity
  7. 7. Check 68% ACH 15% Credit Card 2% Cash or Money Order 15% Industry Stats: % of Payments by Type
  8. 8. 70%ofAmericans who used Internet in Q2 made an online purchase (WallSt.Journal) 88%ofAmericans made a purchase online in past 12 months 80% of shoppers are 33-44 yrs old. (BuySight) How many checks has Brian written in his life?
  9. 9. The Old Days
  10. 10. The Bank
  11. 11. Cost Of Handling A Paper Check
  12. 12. But…What about a check scanner?!
  13. 13. The Story The 90’s called… they want their scanner back
  14. 14. AppFolio E-Check Always Free!
  15. 15. % of Payments by Type Check, 5 3% ACH, 35 % Credit Card, 0% Cash /Money Order, 12 % Check 68% ACH 15% Credit Card 2% Cash/Mo ney Order 15% Industry Stats AppFolio Check, 5 3% ACH, 35 % Credit Card, 0% Cash /Money Order, 12 % Check 26% AppFolio Online 60% , 0 Cash/Money Order 12%
  16. 16. Credit Cards – Now Available!
  17. 17. Credit Cards – Coming Soon
  18. 18. Check 26% AppFolio Online 62% , 0 Cash/Money Order 12% APPFOLIO CUSTOMERS How much more rent can you automate? Check 68% ACH 15% Credit Card 2% Cash/Mo ney Order 15% INDUSTRY NORM
  19. 19. 24% of US Families don’t have a bank account
  20. 20. How can we solve this? No NSFs!
  21. 21. Coverage
  22. 22. Check 26% AppFolio Online 62% , 0 Cash/Mone y Order 12% Checks, 26% AppFolio Online 74% , 0 , 0 Electronic Cash Payments
  23. 23. Start influencing the adoption AppFolio Payments Platform Credit Card ACH Electronic Cash Payment
  24. 24. This could be your rent week…..
  25. 25. Value Added Services
  26. 26. Our reports are… Built In No separate login or duplicate entry, and included storage Instant Results get your screen in 60 seconds Easy to Read Summary with color coding Simple Storage Auto attached and stored in APM o
  27. 27. Now Available
  28. 28. Resident Screening Pricing
  29. 29. Purpose-Built for Property Management 100% integrated with AppFolio Property Manager Custom website URL Variety of styles and colors Search Engine Optimization (SEO) best practices Professional Websites
  30. 30. Customized for each property with image galleries & floor plans Mobile version of site(s) Google Analytics track site metrics, traffic and visitors Social media integration Facebook, Twitter, etc… Blog – Built in Advanced Features
  31. 31. Professional Websites
  32. 32. Requiring Insurance 2008 2009 2010 2011 2012 24% 44% 66% 62% 84% APARTMENT FIRMS REQUIRING TENANT INSURANCE Annual NMHC ACOR Survey
  33. 33. Required Resident Liability Insurance Why are we seeing this trend? Transfer risk away from owners o Reduce claims on Property Insurance Increase owner’s profitability o Reduce expense of resident caused damage o Reduce property insurance rates (MFR) Competitive advantage for fee managers What’s the biggest challenge?
  34. 34. AppFolio Insurance Services
  35. 35. AppFolio Insurance Services Tracking Tenant Provided Insurance 12/31/2013 StateFarm #8890011
  36. 36. Move-in flow Proof Not Provided Auto Opt-in Liability Proof Provided Auto Opt-outLease Renewal AppFolio Insurance Services Automated flow = 100% coverage Proof Added Proof Removed
  37. 37. Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters. We now have the confidence that every unit in our portfolio is protected. “ Pricing What customers say:
  38. 38. One Underwriting Process for ALL Value Added Services PAYMENTS SCREENING INSURANCE
  39. 39. Hidden Features
  40. 40. Accrual Accounting
  41. 41. RUBS
  42. 42. Direct Connect – Automatically Reconcile Expedite bank reconciliation Auto match transactions Highlight item not found or matched
  43. 43. Help & Training Another “hidden” feature
  44. 44. help.appfolio.com • 65+ Recorded trainings • Download resources • Live trainings • Online help • Support requests Resource Center
  45. 45. User Forums: Share and Succeed Together • Best practices • AppFolio participates • Feature discussions • Accounting section • Tips & tricks • Read, learn, contribute Online Community
  46. 46. Support Team: There for You support@appfolio.com
  47. 47. Lead Source Tracking Custom + Easy +Accurate
  48. 48. Rent Match
  49. 49. CustomizedApplications Dynamic design enables any mobile device CustomizedApplications Attach Files Add custom questions Custom instructions on any page
  50. 50. End-to-End Solution Listings/ Marketing Prospect Mgmt Online Apps Screenin g Lease Signing Move-In
  51. 51. Rental Agreements • Multiple lease templates • Includes customized addenda • Fully customizable text • Includes merge fields Customized
  52. 52. RentalAgreements - Re-imagined
  53. 53. Questions?
  54. 54. Not a Customer Yet? Talk to Someone Here Ask Questions Make Friends Enjoy lunch!
  55. 55. Thank You!

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