AppFolio Webinar: How To Use Yelp To Build And Manage Your Reputation
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Did you know that over 82% of consumers consult online reviews before making a purchase? How do online reviews fit into your marketing strategy? We’ve partnered with Darnell Holloway, Director of Business Outreach, at Yelp, to share tips and tricks from real estate professionals who are having success using Yelp to win more customers and effectively manage their online reputation. Flip through the slides to learn more!
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AppFolio Webinar: How To Use Yelp To Build And Manage Your Reputation
- 1. 1 2015 © AppFolio, Inc.. How To Use Yelp to Build And Manage Your Reputation @AppFolio @YourBizOnYelp #AppFolioChat
- 2. 2 2015 © AppFolio, Inc.. AppFolio • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Vacancy Marketing • Website • Online applications & leases • Resident Screening • Mobile Inspections …So You Run A More Successful Business Complete Solution Includes: Web-Based Property Management Software @AppFolio @YourBizOnYelp #AppFolioChat
- 3. 01 Online Review Trends 02 Attracting More Customers 03 Insights From Bill Tancer 04 Audience Q&A @AppFolio @YourBizOnYelp #AppFolioChat
- 4. Yelp: A look at the numbers. 142 Million monthly visitors 77 Million total reviews @AppFolio @YourBizOnYelp #AppFolioChat
- 5. The Yelp App: Coming to a device near you! 72M 440k 65% 485k @AppFolio @YourBizOnYelp #AppFolioChat
- 6. Who uses Yelp? Relatively Affluent, Educated Adults
- 7. Nielsen Study How consumers rank review sites @AppFolio @YourBizOnYelp #AppFolioChat
- 8. The Yelp Community: Relatively affluent and college educated /intrinsically motivated to share their experiences
- 10. 10 2015 © AppFolio, Inc.. How To Attract More Clients
- 11. Optimize Your Listing: It’s Free, Quick, and Easy.
- 13. 13 2015 © AppFolio, Inc.. Respond To Your Reviews & Strengthen Your Reputation
- 15. 39% 13% 13% 27% 64% Fact: Nearly 80% of Yelp reviews are 3-Stars or higher. @AppFolio @YourBizOnYelp #AppFolioChat
- 16. Connect with Customers: Send a Private Message
- 17. Connect with Customers: Post a Public Comment
- 18. A+ Responses From A Five Star Business :
- 19. A+ Responses From A Five Star Business :
- 20. 20 2015 © AppFolio, Inc.. Polling Question: If You’re Not Sure About Responding
- 21. 21 2015 © AppFolio, Inc.. Insights From Bill Tancer
- 22. Bill Tancer Author of Everyone’s A Critic @BillTancer @AppFolio @YourBizOnYelp #AppFolioChat
- 23. Don’t Explain the Cupcake Explain the Cupcake Explain the Cupcake Don’t Explain the Cupcake UtilitarianHedonic Positive Negative According to Sarah G. Moore, University of Alberta, in studying how people share word-of-mouth experiences, explaining why they liked a positive hedonic experience will make them like it a little less, while explaining a negative hedonic experience will make them hate the experience a little less. The opposite is true of utilitarian experiences. Explaining the Cupcake @AppFolio @YourBizOnYelp #AppFolioChat
- 24. Audience Q&A Follow us on Twitter @YourBizOnYelp BUSINESS SUPPORT CENTER biz.yelp.com/support BUSINESS OWNER LOG–IN biz.yelp.com @AppFolio @YourBizOnYelp #AppFolioChat
- 25. 25 2015 © AppFolio, Inc.. How To Use Yelp to Build And Manage Your Reputation @AppFolio @YourBizOnYelp #AppFolioChat
Editor's Notes
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- When you are done placing images, remember: The phone image should always be the top most layer.
- Business owner accounts. Empty state of business owners account.
- Business owner accounts. Empty state of business owners account.