Property Managers' Common Website Mistakes (Infographic)
Websites are a critical meeting point between property
managers and residents. Maintaining an optimized site
is crucial to acquiring new residents, building credibility
and nurturing client relationships. Yet, today, most
property managers maintain their websites themselves,
neglecting key site functions that consumers want,
such as mobile optimization, social network integration,
and user-friendly design. Here, we look at the costly
mistakes property managers make when trying to
maintain their websites themselves.
THE BIG PROBLEM
WITH PROPERTY MANAGEMENT SITES
PROPERTY MANAGERS’ COMMON
C O S T LY M I S TA K E S
By trying to maintain their own websites, property managers face many obstacles.
Make sure prospective residents can
process their needs online.
When personally maintaining your site, you risk wasting time that
could otherwise be used to cultivate your business.
Paying rent securely online.
do not use analytics tools
to measure their websites’
about maintenance issues.
Without metrics, businesses are unable to
track their progress, their reach, or their
customers’ habits and needs.
of small-business owners who plan to improve their websites, say
design/aesthetic is the top choice of action.
Appling for vacant units
and paying application
By taking design into their own hands, property managers cause
themselves headaches and risk having poorly designed sites.
of business owners
consider the time
necessary to update
their websites a
Make sure that potential and current
residents can easily ﬁnd vacancies
and other information online.
List vacancies with
This website isn’t
do not feel they have the
tools necessary to make
sense of their site analytics
or take action to resolve
By allowing your residents to share their
experiences with your properites via social
channels, you’re enabling information
about your business to reach people you
might not have otherwise targeted.
Add ﬂoorplans and
say the cost of
maintaining their sites
is a big hurdle.
Allow visitors to
NO MOBILE OPTIMIZATION
Most people today view websites on their mobile devices. Without the technology to engage this group, property managers are missing
out on key consumers.
do not have mobile websites or know if their websites
Give your current and prospective residents the tools they need to
To A Successful Website
A Checklist For Property
interact with your business and ensure you don’t make these same
website mistakes. Focus on what matters, and leave the website to
Check out AppFolio’s newest ebook, Keys to a Successful Website, to learn more.
SOURCES: YODLE | NATIONAL SMALL BUSINESS ASSOCIATION | SITEAPPS | VSPLASH