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Ted Patrick: Developing Apps for the Barnes & Noble NOOK


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Millions of apps have been downloaded by NOOK Color customers in the weeks following the launch of NOOK Apps and they’re asking for more.

Join us for a session on how to build applications for NOOK Apps. We will deep dive into leveraging Titanium Studio to develop applications for NOOK Color and cover the entire development process from app creation to the app submission process. Learn how to quickly monetize your applications in a storefront where the top-selling apps grossed more than $100,000 in the first 30 days.

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Ted Patrick: Developing Apps for the Barnes & Noble NOOK

  1. 1. Opening  New  Doors  for  You  The  Developer  Opportunity  with  Barnes  &  Noble  
  2. 2. The  eReading  revolu>on  is  here  2  
  3. 3. Barnes  &  Noble  knows  readers  
  4. 4. World’s   2M+  unique   1,300+  retail   largest   >tles  sold  each   outlets  in   bookstore   year   50  states  4  
  5. 5. Barnes  &  Noble   knows   digital  5  
  6. 6. Most   advanced   eReading   plaMorm   World’s  largest   2M+  eBooks   eBookstore   eBook  store  6  
  7. 7. Tablet PC Projections (All Tablets)Market     Millions Unitsopportunity  is   US Market for eReaders (e-Ink) Estimated, Millions of Usersexploding 85.5     71.3   57   38   32.2   25.3   15.5   18.9   10.7   2010   2011   2012   2013   2014   Source:  Analyst  Reports  7   (ci>ng  Barclays  Capital  projec>ons)  
  8. 8. June   25%   2011  Barnes  &  Noble  is  quickly  gaining  market  share   June   2009  8  
  9. 9. Rave  reviews!   Excellent.   Flash  web  browsing,   Best  e-­‐ink   CNET  6/22/2010   downloads,  games,   reader.   email,  it’s  all  here.   CNET,  6/1/2011   Engadget,  4/25/11   Sets  a  new  bar   for  eReaders.   Forrester  Research  analyst  blog   pos>ng,  4/25/11  9  
  10. 10. Passionate   Voracious   Prolific   Social  10  
  11. 11. Introducing  11  
  12. 12. Showing  you  the   money  2M+   “Working  with  the  B&N  Nook   Top-­‐selling   apps  gross   $100K   Developer  Team  has  been  a  downloads   wonderful  experience  and  just  weeks   amazing  income  opportunity.”     Drawing    aher   Darren  Murtha,  CEO,  Murtha  Design  Inc.   Pad   in  first  30  launch   days   “Sales  have  been  very  good  compared   to  other  stores.    A  lot  of  other  stores  we   Aces   Jewel   get  buried  in  thousands  (or  hundreds  of   Hunt   thousands)  of  apps,  many  of  them  poorly   built....which  makes  discoverability  very   Pocket     difficult  while  causing  casual  customers  to   Ant   be  disappointed  and  apprehensive  because   of  bad  experiences  with  poor  sohware.”   Aces    Keith  Pichelman,  Co-­‐founder  and   Bubble    CEO,  Concrete  So>ware,  Inc.     Popper  12  
  13. 13. Building   momentum   300+  apps   5-­‐star  reviews   App  experience   integrated  into   product   Epicurious   “Great  app!  Easy  to  use   and  worth  the  price.”   My-­‐Cast  Weather  Radar   “Convenient.  Great  app.”   QuickOffice  Pro   “Wow,  I  love  it!!”  13  
  14. 14. A  winning  plaMorm  14  
  15. 15. Become  a   Sign  up   Download  SDK   Apply  to  qualify   Let’s  change  the   future  of  reading   together  15  
  16. 16. CommunicaZon   ProducZvity   EducaZon   Kids   Media   Games  Types  of  apps   Food  and  Wine   Health  and  Fitness   Shopping   Fashion   Home  and  Garden   Travel  16  
  17. 17. Benefits   Deploy  your  apps     Market  and  sell  to   quickly  with  our  tools     millions  of  customers   and  resources  17  
  18. 18. Unmatched   Our  doors  are    visibility  and  exposure   open   to  you  18  
  19. 19. Get  Coding:   hnps://   Get  Social:   @NOOKDeveloper   Let’s  change  the   future  of  reading   together   Sign  up  now!  19  
  20. 20. Thank  you