Codestrong 2012 breakout session how to win bigger mobile deals

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  • ----- Meeting Notes (10/19/12 14:51) -----Engage the audience in the beginningUnderstand them upfront.3 steps to get out of Apps.
  • ----- Meeting Notes (10/19/12 14:51) -----Think about it from a mobile first experice REimagine it all through mobile.
  • ----- Meeting Notes (10/19/12 14:51) -----Think about it from a mobile first experice REimagine it all through mobile.
  • ----- Meeting Notes (10/19/12 14:51) -----Think about it from a mobile first experice REimagine it all through mobile.
  • Codestrong 2012 breakout session how to win bigger mobile deals

    1. 1. How to Win Bigger Mobile Deals Dennis Ashby Director/Professional Services Appcelerator @JustBeingDennis dashby@appcelerator.com
    2. 2. The Road Ahead • Solutions, not Apps • UX-Led Engineering • Agility in Delivery • Trusted Advisor
    3. 3. Solutions > Apps
    4. 4. Anatomy of anApp Conversation • What can we build for you? • What does is need to look like? • What are the app requirements? • Tell me what you want your app to do? • Do you have wireframes?
    5. 5. Results of anApp Conversation • Focuses primarily on the SDK • Addresses only short-term needs • Focuses on what the customer believes they need • Misses key up/cross-selling opportunities • Very hard to demonstrate thought leadership
    6. 6. Anatomy of a focusedSolution Conversation • What are the goals you are trying to achieve with mobility? • What is your mobile strategy? Do you have a mobile strategy? • Describe the experience you are envision for your users. • Tell me about a few user stories you envision supporting through mobile.
    7. 7. Results of a focusedSolution Conversation • Comprehensive solution that fills the current need and accounts for the long term objectives • Opportunity to cross and up-sell additional platform tools by expanding the solution • Opportunity to show thought leadership in mobility • First step to reaching Trusted Advisor status
    8. 8. It’s theExperience, stupid.
    9. 9. UX is not UI • UI is what people user to interact with the product • UX is how they feel while they interact with the product • UI is TECHNICAL • UX is EMOTIONAL • UI is a small part of UX
    10. 10. Why is UX Hard? • User experience needs to be a competence, not a function • Creating great user experiences takes a multidisciplinary team that shares ownership of UX • Truly great UX design occurs when the designer’s, client’s and user’s perspectives are considered
    11. 11. Why UX matters? • Mobile success is measured by the effectiveness of the UX design • The UX design is typically NOT decided by just ONE stakeholder. • Thought leadership in UX is hard! But if done right, it binds a customer to you.
    12. 12. Be Agile
    13. 13. Embrace Change! • Change in Mobile Development is inevitable! • Agile Methodology allows you to bend, not break • Delivery results regularly • Get the UX to the targeted devices ASAP
    14. 14. In Summary
    15. 15. Summary • Listen to clients goals and create a comprehensive mobile solution that solves the problem today and creates a framework for tomorrow. • Focus on the UX, follow with a compelling UI • Delivery in an Agile manner • Get the UX to the device quickly
    16. 16. Dennis Ashby @JustBeingDennisdashby@appcelerator.com

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