Anatomy of anApp Conversation • What can we build for you? • What does is need to look like? • What are the app requirements? • Tell me what you want your app to do? • Do you have wireframes?
Results of anApp Conversation • Focuses primarily on the SDK • Addresses only short-term needs • Focuses on what the customer believes they need • Misses key up/cross-selling opportunities • Very hard to demonstrate thought leadership
Anatomy of a focusedSolution Conversation • What are the goals you are trying to achieve with mobility? • What is your mobile strategy? Do you have a mobile strategy? • Describe the experience you are envision for your users. • Tell me about a few user stories you envision supporting through mobile.
Results of a focusedSolution Conversation • Comprehensive solution that fills the current need and accounts for the long term objectives • Opportunity to cross and up-sell additional platform tools by expanding the solution • Opportunity to show thought leadership in mobility • First step to reaching Trusted Advisor status
UX is not UI • UI is what people user to interact with the product • UX is how they feel while they interact with the product • UI is TECHNICAL • UX is EMOTIONAL • UI is a small part of UX
Why is UX Hard? • User experience needs to be a competence, not a function • Creating great user experiences takes a multidisciplinary team that shares ownership of UX • Truly great UX design occurs when the designer’s, client’s and user’s perspectives are considered
Why UX matters? • Mobile success is measured by the effectiveness of the UX design • The UX design is typically NOT decided by just ONE stakeholder. • Thought leadership in UX is hard! But if done right, it binds a customer to you.
Summary • Listen to clients goals and create a comprehensive mobile solution that solves the problem today and creates a framework for tomorrow. • Focus on the UX, follow with a compelling UI • Delivery in an Agile manner • Get the UX to the device quickly
Dennis Ashby @JustBeingDennisdashby@appcelerator.com