WHY IS FACEBOOK BLUE?THE SCIENCE BEHIND COLORS INMARKETINGBabu Appat
TURN OUT, SOMETHING AS SIMPLE ASTWEAKING THE COLOR OF A BUTTONCHANGES USER BEHAVIOR OR ENDEARSPEOPLE TO YOUR PRODUCT.babua...
Yes Of courseBUFFERS LEO WIDRICH EXPLAINS THEIMPORTANCE OF COLOR IN WEBSITE ANDBRAND DESIGNbabuappat@gmail.com
Yes Of courseLEMME TRY TO EXPLAINTHE IMPORTANCE OF COLOUR INWEBSITE ANDBRAND DESIGNbabuappat@gmail.com
Why is Facebook blue?babuappat@gmail.com
According toThe New Yorkerthe reason is simple.It’s because Mark Zuckerberg is red-green colorblind; blue is the color Mar...
Not highly scientific, right?That may not be the case forFacebook,but there are some amazingexamples of how colours actual...
After all,sight is the strongest developedsense in most human beings.babuappat@gmail.com
It’s only naturalthat 90% of an assessment for tryingout a product is made by colour alonebabuappat@gmail.com
So how do colours really affectus?and what is the science of colors inmarketing, really?babuappat@gmail.com
As we strive to makeimprovements to our productstudying this phenomenon is key.babuappat@gmail.com
Let’s dig into some of the latest,most interesting research on it.First: Can you recognize the onlinebrands just based on ...
Before we dive into theresearchhere are some awesomeexperiments that show you howpowerful colour alone really is.babuappat...
Based on just the coloursof the buttons, can you guesswhich company belongs to each ofthem?babuappat@gmail.com
Firstbabuappat@gmail.com
Secondbabuappat@gmail.com
Thirdbabuappat@gmail.combabuappat@gmail.com
Fourthbabuappat@gmail.com
AwesomeThese examples fromYouTube designerMarc Hemeon, show thereal power of colourmore than any study could.babuappat@gma...
How many were youable to guess?I will tell you theANSWERS nowbabuappat@gmail.com
FirstFacebookbabuappat@gmail.com
SecondGooglebabuappat@gmail.com
ThirdFlickrbabuappat@gmail.com
FourthLinkedInbabuappat@gmail.com
Do you know?Which colors trigger whichfeeling for us?babuappat@gmail.com
It’s a bit ambiguousBeing completely consciousabout what color triggers us tothink in which way isn’t alwaysobvious. babua...
LOGOThe Logo Company has come upwith an amazing breakdown whichcolors are best for whichcompanies and why.babuappat@gmail....
Here are 4 greatexamples:Let’s delvealittle deepinto:babuappat@gmail.com
BLACKbabuappat@gmail.com
GREENbabuappat@gmail.com
BLUEbabuappat@gmail.com
And the FourthI would like to show you a co-relationbetween colour and emotions
When we feel compelled to buysomethin..colourcan play a majorrole.
Analyticscompany KISSmetrics createdan amazing infographic on thescience of how colors affect ourpurchases.
For further research:
The role of green stands out tome as the most relaxingcolour we can use to makebuying easier.
Most companies didn’tintentionally choose thisas the main colour although itseems to have worked verywell so far.
At second look, we alsorealized how frequently blackis used for luxuryproducts.
I’ll show you the fullinfographic:
How to improveyour marketing withbetter use of colors:
This all might be fairly entertaining,but what are some actualdecisions we can apply todayto a website or app?
If you are building an app thatmainly targets women, expertssuggest that women loveblue, purple, and green, and dislikeora...
In case your app is strictlytargeting men,the rules of the game areslightly different.Men love blue,green, and black, but ...
In another experiment,Performable (now HubSpot)wanted to find out whether simplychanging the colour of abutton would make ...
They started out with the simplehypothesis of choosing betweentwo colours (green and red)and trying guess what would happe...
Green connotes ideas like“natural” and “environment,” andgiven its wide use in traffic lights,suggests the idea of “go” or...
The colour red, on the other hand,is often thought to communicateexcitement, passion, blood,and warning.babuappat@gmail.com
It is also used as the colour forstopping at traffic lights. Redis also known to be eye-catching.”babuappat@gmail.com
So, clearly an A/B test betweengreen and red would resultin green, the more friendly colour.At least that was their guess....
Here is what theirexperimentlooked like:babuappat@gmail.com
So how did that experimentturn out?The answer was surprising:The red buttonoutperformed the green button by 21%.babuappat@...
What’s most important to consider isthat nothing else waschanged at all:babuappat@gmail.com
21%more people clicked on thered button than on the greenbutton. Everything else on the pageswas the same, so it was only ...
This definitely made me wonder:If we were to read all the researchbefore this experiment and ask everyresearcher which ver...
Dozens of experiments were toimprove conversion rates usingchanges of colors.babuappat@gmail.com
While the results weren’t as clear,we still saw a huge change.One hypothesis is that for a socialmedia sharing tool, there...
Despite all the studies,generalizations are extremely hardto make.Whatever change you make, treatit first as a hypothesis,...
People are always very prone to gowith opinion.Yet, data always beatsopinion, no matter what.babuappat@gmail.com
Quick last fact: Why arehyperlinks blue?This is something that always is of great interest andis actually a fun story.In s...
Tim Berners-Lee, the main inventor ofthe web, is believed to be the manwho first made hyperlinksblue. Mosaic, a very early...
The darkest color available at thetime that was easilydistinguishable from the black textwas that blue color.babuappat@gma...
Therefore, to make links standapart from plain text, but still bereadable, the colour blue wasselected.Since then, the blu...
babuappat@gmail.com
Which one do you LIKE the most?babuappat@gmail.com
THANK YOUbabuappat@gmail.com
Why is facebook blue
Why is facebook blue
Why is facebook blue
Why is facebook blue
Why is facebook blue
Why is facebook blue
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Why is facebook blue

  1. 1. WHY IS FACEBOOK BLUE?THE SCIENCE BEHIND COLORS INMARKETINGBabu Appat
  2. 2. TURN OUT, SOMETHING AS SIMPLE ASTWEAKING THE COLOR OF A BUTTONCHANGES USER BEHAVIOR OR ENDEARSPEOPLE TO YOUR PRODUCT.babuappat@gmail.com
  3. 3. Yes Of courseBUFFERS LEO WIDRICH EXPLAINS THEIMPORTANCE OF COLOR IN WEBSITE ANDBRAND DESIGNbabuappat@gmail.com
  4. 4. Yes Of courseLEMME TRY TO EXPLAINTHE IMPORTANCE OF COLOUR INWEBSITE ANDBRAND DESIGNbabuappat@gmail.com
  5. 5. Why is Facebook blue?babuappat@gmail.com
  6. 6. According toThe New Yorkerthe reason is simple.It’s because Mark Zuckerberg is red-green colorblind; blue is the color Mark can see the best.babuappat@gmail.com
  7. 7. Not highly scientific, right?That may not be the case forFacebook,but there are some amazingexamples of how colours actuallyaffect our purchasing decisions.babuappat@gmail.com
  8. 8. After all,sight is the strongest developedsense in most human beings.babuappat@gmail.com
  9. 9. It’s only naturalthat 90% of an assessment for tryingout a product is made by colour alonebabuappat@gmail.com
  10. 10. So how do colours really affectus?and what is the science of colors inmarketing, really?babuappat@gmail.com
  11. 11. As we strive to makeimprovements to our productstudying this phenomenon is key.babuappat@gmail.com
  12. 12. Let’s dig into some of the latest,most interesting research on it.First: Can you recognize the onlinebrands just based on color?babuappat@gmail.com
  13. 13. Before we dive into theresearchhere are some awesomeexperiments that show you howpowerful colour alone really is.babuappat@gmail.com
  14. 14. Based on just the coloursof the buttons, can you guesswhich company belongs to each ofthem?babuappat@gmail.com
  15. 15. Firstbabuappat@gmail.com
  16. 16. Secondbabuappat@gmail.com
  17. 17. Thirdbabuappat@gmail.combabuappat@gmail.com
  18. 18. Fourthbabuappat@gmail.com
  19. 19. AwesomeThese examples fromYouTube designerMarc Hemeon, show thereal power of colourmore than any study could.babuappat@gmail.com
  20. 20. How many were youable to guess?I will tell you theANSWERS nowbabuappat@gmail.com
  21. 21. FirstFacebookbabuappat@gmail.com
  22. 22. SecondGooglebabuappat@gmail.com
  23. 23. ThirdFlickrbabuappat@gmail.com
  24. 24. FourthLinkedInbabuappat@gmail.com
  25. 25. Do you know?Which colors trigger whichfeeling for us?babuappat@gmail.com
  26. 26. It’s a bit ambiguousBeing completely consciousabout what color triggers us tothink in which way isn’t alwaysobvious. babuappat@gmail.com
  27. 27. LOGOThe Logo Company has come upwith an amazing breakdown whichcolors are best for whichcompanies and why.babuappat@gmail.com
  28. 28. Here are 4 greatexamples:Let’s delvealittle deepinto:babuappat@gmail.com
  29. 29. BLACKbabuappat@gmail.com
  30. 30. GREENbabuappat@gmail.com
  31. 31. BLUEbabuappat@gmail.com
  32. 32. And the FourthI would like to show you a co-relationbetween colour and emotions
  33. 33. When we feel compelled to buysomethin..colourcan play a majorrole.
  34. 34. Analyticscompany KISSmetrics createdan amazing infographic on thescience of how colors affect ourpurchases.
  35. 35. For further research:
  36. 36. The role of green stands out tome as the most relaxingcolour we can use to makebuying easier.
  37. 37. Most companies didn’tintentionally choose thisas the main colour although itseems to have worked verywell so far.
  38. 38. At second look, we alsorealized how frequently blackis used for luxuryproducts.
  39. 39. I’ll show you the fullinfographic:
  40. 40. How to improveyour marketing withbetter use of colors:
  41. 41. This all might be fairly entertaining,but what are some actualdecisions we can apply todayto a website or app?
  42. 42. If you are building an app thatmainly targets women, expertssuggest that women loveblue, purple, and green, and dislikeorange, brown, and gray
  43. 43. In case your app is strictlytargeting men,the rules of the game areslightly different.Men love blue,green, and black, but can do without brown,orange, and purple. babuappat@gmail.com
  44. 44. In another experiment,Performable (now HubSpot)wanted to find out whether simplychanging the colour of abutton would make a difference toconversion rates.babuappat@gmail.com
  45. 45. They started out with the simplehypothesis of choosing betweentwo colours (green and red)and trying guess what would happen.babuappat@gmail.com
  46. 46. Green connotes ideas like“natural” and “environment,” andgiven its wide use in traffic lights,suggests the idea of “go” orforward movement.babuappat@gmail.com
  47. 47. The colour red, on the other hand,is often thought to communicateexcitement, passion, blood,and warning.babuappat@gmail.com
  48. 48. It is also used as the colour forstopping at traffic lights. Redis also known to be eye-catching.”babuappat@gmail.com
  49. 49. So, clearly an A/B test betweengreen and red would resultin green, the more friendly colour.At least that was their guess.babuappat@gmail.com
  50. 50. Here is what theirexperimentlooked like:babuappat@gmail.com
  51. 51. So how did that experimentturn out?The answer was surprising:The red buttonoutperformed the green button by 21%.babuappat@gmail.com
  52. 52. What’s most important to consider isthat nothing else waschanged at all:babuappat@gmail.com
  53. 53. 21%more people clicked on thered button than on the greenbutton. Everything else on the pageswas the same, so it was only the buttoncolour that made this difference.babuappat@gmail.com
  54. 54. This definitely made me wonder:If we were to read all the researchbefore this experiment and ask everyresearcher which version they wouldguess would perform better, I’m suregreen would be the answer in nearly allcases.Not so much.babuappat@gmail.com
  55. 55. Dozens of experiments were toimprove conversion rates usingchanges of colors.babuappat@gmail.com
  56. 56. While the results weren’t as clear,we still saw a huge change.One hypothesis is that for a socialmedia sharing tool, there is less ofa barrier to signup, which makesthe differences less significantbabuappat@gmail.com
  57. 57. Despite all the studies,generalizations are extremely hardto make.Whatever change you make, treatit first as a hypothesis, and seeif the actual experiment supportsyour ideas.babuappat@gmail.com
  58. 58. People are always very prone to gowith opinion.Yet, data always beatsopinion, no matter what.babuappat@gmail.com
  59. 59. Quick last fact: Why arehyperlinks blue?This is something that always is of great interest andis actually a fun story.In short, it offers the highest contrast between thecolours used on early websites.babuappat@gmail.com
  60. 60. Tim Berners-Lee, the main inventor ofthe web, is believed to be the manwho first made hyperlinksblue. Mosaic, a very early webbrowser, displayed webpageswith a (ugly) gray background andblack text.babuappat@gmail.com
  61. 61. The darkest color available at thetime that was easilydistinguishable from the black textwas that blue color.babuappat@gmail.com
  62. 62. Therefore, to make links standapart from plain text, but still bereadable, the colour blue wasselected.Since then, the blue colour for linkshas stayed for the most partbabuappat@gmail.com
  63. 63. babuappat@gmail.com
  64. 64. Which one do you LIKE the most?babuappat@gmail.com
  65. 65. THANK YOUbabuappat@gmail.com

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