Content marketing, Blogging as an effective marketing tool


Published on

Content Marketing is too essential today. Your can build up the online identity of your product or services by that. Building up blogs and promoting those blogs is what you have to do in this regard.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Content marketing, Blogging as an effective marketing tool

  1. 1. Content Marketing a good content marketing strategy Babu Appat
  2. 2. E-Age Marketing Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area
  3. 3. A Good Content Marketing Strategy consists of producing and publishing information that builds trust and authority among your ideal customers.
  4. 4. Building Brand Loyalty It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognised as a thought leader in your industry.
  5. 5. Blogs Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.
  6. 6. Help Making Better Decisions They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions
  7. 7. Content is King The key to successful blogging is creating content that your target audience wants to read.
  8. 8. 5 steps for creating a successful blog The steps below will help you create a content marketing strategy for your blog that ensures you will reach your goals
  9. 9. 1. Understand your goals It’s important to know what you want to accomplish and how you’ll measure your success.
  10. 10. Ask these Questions • Do you want to promote new products and services? • Are you trying to attract a particular target market? • Would you like to create a community and foster engagement with your customers and prospects? • Are you looking to improve your search ranking?
  11. 11. Form a Clear Understanding of the need Make sure you have a clear understanding of what you are trying to achieve before you start blogging, otherwise you risk disappointment
  12. 12. 2. Know your audience You have to build up a thorough knowledge about the target customers to who you are going to talk through your blogs and other E-contents
  13. 13. Some Relevant Questions • Who are you trying to reach? • Where do they spend time online? • What do they want and need from a blog like yours?
  14. 14. Basis of our Blogging Strategy These data points should be the basis of your blogging strategy. All of your blog content should be written with your target audience in mind.
  15. 15. Lest you may mar the apprehension If it isn’t, it can be detrimental — you run the risk of confusing your readers about your brand and breaking the trust they have in your ability to deliver articles they want to read consistently in the future
  16. 16. 3. Write with your readers in mind We harp on the fact that in-depth customer knowledge which you continuously improve as days go by, is an important requisite of effective blogging.
  17. 17. Your Unique Voice Identify ways in which you can add your unique voice to the discussion that already exists about your industry and brand.
  18. 18. Your Product – A Better Solution Determine your value proposition — a clear statement that explains how your product solves customers’ problems, delivers specific benefits, and communicates why people should buy from you instead of from your competition.
  19. 19. Thus Create an Edge over Others Armed with this information, you can identify your niche and hype your differentiators by creating content around topics that offer special insights and analysis not offered by other blogs
  20. 20. 4. Be consistent Consistency is really important. You should keep on trying to improve the offer through the blog on a pre- determined periodicity.
  21. 21. Update at Regular Intervals Have you ever heard someone say, “If you don’t update your blog daily, there’s no reason for people to visit it”? Well, that’s not quite true. But it is important to post regularly so you can retain subscribers and attract new ones.
  22. 22. One Post a Week It is a lot of fun but also very challenging, so I suggest one blog post a week.
  23. 23. Sustain and Grow You will be thankful that you can, not only able to retain your audience, but grow it as well via social media and syndication.
  24. 24. Consistency Pays Being consistent helps you meet your audience’s expectations and create a place they trust and visit over and over. That consistency will reward you with reader loyalty.
  25. 25. Additionally Use techniques like: • SEO Search Engine Optimised Content • Embedded Videos of your products • Relevant External Links to your other blogs • Product shots of yours • Your own product albums etc
  26. 26. 5. Use marketing tactics to create visibility “If you build it, they will come” isn’t a viable blog marketing strategy.
  27. 27. Blog- a Viable Marketing Strategy Promoting your blog is an essential element of attracting interest for your content, and thus for your products and services.
  28. 28. Visibility Make efforts to create visibility for your content.
  29. 29. Examples Examples include making it easy for your readers to share your content via social media platforms like Twitter, Facebook, Pinterest, and LinkedIn; using social bookmarking sites such as StumbleUpon and Digg; and syndicating your content through RSS (Real Simple Syndication).
  30. 30. Learn More about Blog Marketing 120 ways effective ways to Market your BLOGS For this you may please contact
  31. 31.