Building a positive online reputation


Published on

How to build up a strong online reputation is being discussed in some detail. The necessity of having a positive cyber world image is a must these days. How to do it,how to get useful feedback from the various internet based services etc are the concerns a man face when he thinks in these lines.

Published in: Education, Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Building a positive online reputation

  1. 1. Building a Positive OnlineReputationUsing the Web toEnhance Your CareerBabu Appat
  2. 2. Whats Your Online Reputation?Quite obviously, a bad reputationcan wreck your career.
  3. 3. Search the WWWAnd, nowadays, your reputationincludes what clients, colleagues, andhiring managers can read about youon the Web.
  4. 4. In this SessionWe look at how you canmanage your online reputation
  5. 5. Think about how you can make agood first impression in personEnjoy this session
  6. 6. Please Imagine that:Youve just applied for a new job, andthat youre feeling confident about it.
  7. 7. Let’s think that:You have all of the skills andeducation needed for the role,and your first interview went well.
  8. 8. 2nd RoundSo youre disappointed when youhear that the hiring manager wontbe calling you in for a secondinterview.
  9. 9. Why?When you ask why, she tells youthat she was put off by flippantcomments that youd made aboutyour colleagues on a socialnetworking site.
  10. 10. Image in the Cyber worldDespite having the right experienceand qualifications, your onlinereputation has taken you out ofthe running for the role
  11. 11. Reputation managementIs an essential part of careermanagement, and your reputationnow includes what people can find outabout you online.
  12. 12. Help / HauntPhotos, tweets, and comments -even those posted years ago -can easily be found online, andthey can come back to haunt you
  13. 13. Positive Online ReputationIn this session well look at why its soimportant to maintain a positive onlinereputation. Well then outline how youcan use the Web to present yourselfin the best light.
  14. 14. The Importance of a PositiveOnline ReputationYour online reputation is now just asimportant as your offline one. In fact, itcan be more important, becausecontent on the Web is, for the mostpart, there indefinitely.
  15. 15. Recruiters, clients and employersroutinely search the Web touncover the "real life" of applicants,business partners, and employees.If people dont like what they find,your reputation could be seriouslydamaged
  16. 16. Tweets and PostsEmployees at all levels are affected.For example, the CEO of a globalcompany posted online images of hiselephant-hunting trip in Africa.
  17. 17. Your Holiday SnapsThe images were graphic, and upsetthousands of the companys clientswhen they were circulated online. Thecompany lost clients as a result, andthe CEOs reputation was tarnished.
  18. 18. It opens up avenuesOn the flip side, a positive onlinereputation can enhance your career,and can open doors that you mightnever have opened on your own.
  19. 19. It promotes you upFor example, intelligent comments orthoughtful blog posts can lead topromotions, new clients, and newopportunities in your current role
  20. 20. Conversing PositivelyFor instance, one woman waspromoted after her employerdiscovered that she had sent outencouraging tweets to potentialrecruits.
  21. 21. Note:Keep in mind that your company mayhave policies covering the use ofsocial media.
  22. 22. Usage RestrictionsSome organizations specify howemployees should use social mediawhen at work. Others have rules inplace for personal social media use,as well.
  23. 23. Never Post anything in HasteIn some circumstances, your job caneven be terminated if you makeinappropriate comments online.Check your organizations policiescarefully
  24. 24. Enhancing Your Online ReputationThe thought of checking every onlineentry about yourself can seemoverwhelming, especially becauseyou cant control what others sayabout you
  25. 25. Tools available freelyThe good news is that there are plentyof tools - most of them free - that canhelp you manage your reputationonline. Lets look at how to get started
  26. 26. Survey Your Current ReputationStart by simply searching for your nameonline, looking at both the image andwebsite results generated.
  27. 27. KeywordsPut your name in quotation marks, andinclude other keywords, such as youremployers name or the city whereyou live
  28. 28. Self SearchSelf-searching is also an easy way touncover any comments, blog posts,videos, or pictures that you may haveforgotten about.
  29. 29. Search Social MediaDo internal site searches if you usesocial media sites suchas Facebook®, Instagram®,Flickr®, Twitter®, LinkedIn®,or Google+®, as parts of these sitescan be inaccessible to a generalonline search
  30. 30. Google AlertNext, set up a Google Alert for yourname.
  31. 31. Google FeedbackOnce you have signed up for this freeservice, Google will email you whennew content is posted that includesyour name.
  32. 32. What’s Published in WebThis will help you to monitor whatsbeing published about you as soon asits live
  33. 33. Limit DamageIts important to go through theseresults and think carefully aboutwhether they present you in the bestlight.
  34. 34. Say it aloudIf you wouldnt say something outloud at work, then its not somethingthat you should say online.
  35. 35. Embarrassing contentAnd if you would be embarrassed tohave your boss or potential employersee content about you, its best totake it down
  36. 36. What can you do then?So, what do you do if you uncover anembarrassing picture, comment, ortestimonial that you want to take offthe Web?
  37. 37. Get it removedIf you dont control the site in question -for example, if it appears on someoneelses Facebook page - youll need tocontact the owner or webmaster andask them to remove it.
  38. 38. If only it’s against the rulesIn some cases, Google will removecontent or images at your request.However, this only happens whencertain laws are being broken.
  39. 39. Report ViolationIf you suspect that inaccurate orconfidential information about you isbeing displayed on the Web, youcan report the violation and ask forthe content to be removed.
  40. 40. Removal of Unwanted contentOther search engines offer similarservices.
  41. 41. Negative V PositiveYou can also manage negativepersonal content online by uploadingmore positive content.
  42. 42. Google RankingGoogle ranks content according torelevancy, so newer content, orcontent that many other sites havelinked to, shows up higher in searchrankings.
  43. 43. So, how can you generate positivecontent about yourself?
  44. 44. Future-Proof Your ReputationThink about how youd like clients,managers, and future recruiters toview you online. You can build thatpositive online reputation in severalways
  45. 45. Your ContentFirst, consider starting a blog. Thereare numerous free blogging sites, andmany allow you to personalize theappearance of your blog, so that itreflects the content that you plan topost
  46. 46. Industry FocusedYou could focus on your industry orarea of expertise, or you could writeinformative articles that teach others auseful skill.
  47. 47. BlogA blog will not only show off yourcommunication and branding skills,but it will also strengthen yourreputation as an expert.
  48. 48. It’s for others to seeAnd, of course, youre publishingcontent that you want others - currentor future employers - to see
  49. 49. Write, Contribute, Publish, CommentIf you dont have the time to maintainyour own blog, consider becoming aguest contributor for established blogsand websites, or think aboutcommenting on content on socialmedia sites such as LinkedIn
  50. 50. Tip:• It can be tempting to slip into an informal or humorouscommunication style when using social media.However, bear in mind that humor or a light-heartedresponse may not be appropriate in a professionalsetting, especially if people could misunderstand you.When posting online, treat others as you wish to betreated, and take the time to think about yourresponses fully. This is especially important if yourediscussing sensitive or controversial issues - here, youmight want to use a pseudonym.
  51. 51. Maintain PrivacyYoure probably connected to family,friends, and work colleagues throughsocial media sites such as Twitter,Facebook, and LinkedIn.
  52. 52. Who sees WhatThis can make it difficult to keep yourpersonal and professional livesseparate. However, most sites haveoptions that allow you to limit whosees what
  53. 53. FacebookTo limit who can see a wall post, go toyour privacy settings page and selectthe "Public," "Friends," or "Custom"button. The Custom button allows youto select the individuals who can seea particular post or image
  54. 54. TwitterOn Twitter, you have the option tomake your tweets public or private.Public tweets are visible to everyoneand can show up in search engines.Private (or "protected") tweets arevisible only to users whom you haveapproved. These tweets cannot beretweeted
  55. 55. Protect my TweetsTo protect your tweets, select the"Settings" option from the dropdownmenu at the top right of the page.Scroll down to the "Tweet Privacy"button, and check the box next to"Protect My Tweets." Then click the"Save" button at the bottom of thepage
  56. 56. PinterestIf you link your Pinterest account toother social media such as Facebookand Twitter, others will be able to findyour account faster.
  57. 57. Change SettingsTo avoid this, go to the "Settings" page,and switch the "Search Privacy"option to "Yes." Next, click "SaveSettings." This will tell search enginesto ignore your profile, although thechanged settings can take severalweeks to be processed.
  58. 58. LinkedInLinkedIn is generally considered to be"safe" social media because its aprofessional social network. However,its privacy settings can still affect yourreputation.
  59. 59. Shows up in Web SearchFor instance, your Twitter feed canshow up on your LinkedIn profilepage, and your professional historycan show up in a Web search.
  60. 60. Managing AccountsLinkedIn has many options that let youcontrol how much others can see inyour profile. Visit the "Managingaccount settings" page for a full list ofoptions for controlling the privacy ofyour profile
  61. 61. Key PointsIts just as important to manage youronline reputation as it is to manageyour offline one.
  62. 62. Reputation- Online/OfflineNegative online content can turn upyears after it was posted, affectinghow clients, colleagues, and hiringmanagers view you.
  63. 63. Positive- Opens UpSuch content could even cost you yourjob. On the other hand, a positiveonline reputation can open doors andlead to new opportunities
  64. 64. Get notifiedTo manage your online reputation, setup a Google Alert that notifies youwhenever someone mentions yourname online.
  65. 65. Careful Screening of ContentCarefully screen content that youveposted in the past on Facebook,Twitter, online forums, or otherwebsites.
  66. 66. Modify or Delete UnwantedIf youd be embarrassed to have yourboss or colleagues see this content,try to take it down
  67. 67. Post Positive ContentLast, manage what people see byposting positive content aboutyourself. Create a blog, and writetweets or status updates thatdemonstrate your expertise andwillingness to help others
  68. 68. A Final NoteWhen you present yourself in the bestpossible light, you open doors thatyou may not even have realizedexisted. These could include findingnew clients, opening up newopportunities, and building betterworking relationships
  69. 69. ThusCarefully build up your online andoffline reputationHave a successful career
  70. 70.