5 Reasons Brand Strategy and
Social Media Should Work
Together
Social Media- as an
integral part of the
Marketing Strategy...
While a social media
department that exists in a
silo is certainly better than
none at all,
it’s not nearly as effective
a...
Social media is now
the most popular online
activity, accounting for
27% of time consumers
spend on the internet.
74% of marketers consider
their presence on Facebook,
Twitter, Google+ , Linked In
and other major networks
an integral pa...
Simply put, the potential
of social media is far too
great to not use to its
fullest potential.
The most effective
marketers today actively
work to integrate
their content marketing and
communication across
platforms, ...
Consider
the following reasons
why your social media
should be a cohesive
component of your
greater brand strategy
1. You’ll remove
Inefficiencies
If your social media isn’t
actively working to elevate
your organization towards
its large...
Integrated marketing
communications are
naturally a better use of
limited resources: “your
marketing is more powerful
when...
Not only will consistent
brand messaging allow
every Facebook post,
Tweet, and Pinterest pin to
further your company’s
uni...
2. You Will Achieve More Effective
Content Distribution
While creating custom
content is a highly effective
way to help yo...
Every 24 hours, 2 million
blog posts are published.
The science of content
distribution has become
a crucial component of
...
. By aligning your social
media with your content
creation strategy, you’ll
achieve more effective
promotion and distribut...
3. You’ll Build Stronger
Relationships
While the internet has
drastically changed
human behavior, the fact
remains that tr...
Studies have found that
the average consumer
doesn’t care if 70% of
brands disappear
tomorrow.
babuappat@gmail.com
The remaining 30%
includes organizations
who’ve managed to
transcend transactional
relationships and build
greater trust w...
Your social media
outreach should include
the same messaging and
strategy as your brand
position, so your
customers know w...
Additionally, a social
media strategy that’s
integrated with your
larger marketing goals will
allow your social media
mana...
By tailoring your
messages to you ideal
customer, you’ll improve
your chances of
capturing the business of
your most profi...
4. You’ll Avoid
Brand Confusion
Brand confusion is a real
and dangerous threat to
modern organizations.
Research by the Harvard
Business Review has found
that differentiation has
become more challenging
today due to a prolifer...
The key to eliminating
this threat is to avoid
thinking in a promotional
or limited-time mindset,
and focus on
longer-term...
5. You Can Achieve
“Triangulation”
Marketing thought leader
Aaron Perlut believes that
earned media outreach is
effectivel...
“Triangulation” is
defined as the integration
of social media, search
marketing, and PR
babuappat@gmail.com
Your social media posts
shouldn’t just be viewed
as updates to your
Facebook or Twitter
audience, because
they’re so much ...
Social media has the
potential to be the
cornerstone of your brand’s
web presence, which is why
it’s important to ensure t...
1. You’ll remove
Inefficiencies
2. You Will Achieve More
Effective Content
Distribution
3. You’ll Build Stronger
Relations...
Is your social media
integrated with your brand
strategy?
Why or why not?
Please share your thoughts
babuappat@gmail.com
THANK
YOU
babuappat@gmail.com
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5 reasons brand strategy and social media should be integrated

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Social media is an emerging marketing avenue. On building up a brand we should tap the potentials of this media. Its global reach, economical benefits and the fact that a major potion of the internet activity is social media surfing makes it imperative that we should build a separate department for social media integration in our marketing efforts

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5 reasons brand strategy and social media should be integrated

  1. 1. 5 Reasons Brand Strategy and Social Media Should Work Together Social Media- as an integral part of the Marketing Strategy babuappat@gmail.com
  2. 2. While a social media department that exists in a silo is certainly better than none at all, it’s not nearly as effective as an integrated brand strategy
  3. 3. Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet.
  4. 4. 74% of marketers consider their presence on Facebook, Twitter, Google+ , Linked In and other major networks an integral part of generating new leads
  5. 5. Simply put, the potential of social media is far too great to not use to its fullest potential.
  6. 6. The most effective marketers today actively work to integrate their content marketing and communication across platforms, so their customers and prospects can benefit from their company’s consistency and clarity.
  7. 7. Consider the following reasons why your social media should be a cohesive component of your greater brand strategy
  8. 8. 1. You’ll remove Inefficiencies If your social media isn’t actively working to elevate your organization towards its larger goals and KPIs, the effort could be wasted
  9. 9. Integrated marketing communications are naturally a better use of limited resources: “your marketing is more powerful when every advertisement, every email, and every marketing piece communicates consistently.” babuappat@gmail.com
  10. 10. Not only will consistent brand messaging allow every Facebook post, Tweet, and Pinterest pin to further your company’s unique value proposition and personality, you’ll ensure that your social media inputs are aligned with your goals as a companybabuappat@gmail.com
  11. 11. 2. You Will Achieve More Effective Content Distribution While creating custom content is a highly effective way to help your organization increase lead generation and customer conversions, your blogs, whitepapers, and other forms of web content simply can’t exist in a vacuum
  12. 12. Every 24 hours, 2 million blog posts are published. The science of content distribution has become a crucial component of being noticed in an era of content saturation babuappat@gmail.com
  13. 13. . By aligning your social media with your content creation strategy, you’ll achieve more effective promotion and distribution of your brand’s content assets, allowing your organization to maximize exposure and ROI on major social networks babuappat@gmail.com
  14. 14. 3. You’ll Build Stronger Relationships While the internet has drastically changed human behavior, the fact remains that trust is an enormously important factor in motivating human behavior.
  15. 15. Studies have found that the average consumer doesn’t care if 70% of brands disappear tomorrow. babuappat@gmail.com
  16. 16. The remaining 30% includes organizations who’ve managed to transcend transactional relationships and build greater trust with their prospects and customers babuappat@gmail.com
  17. 17. Your social media outreach should include the same messaging and strategy as your brand position, so your customers know what to expect and are able to begin trusting you. babuappat@gmail.com
  18. 18. Additionally, a social media strategy that’s integrated with your larger marketing goals will allow your social media managers to more effectively target their posts to your buyer personas babuappat@gmail.com
  19. 19. By tailoring your messages to you ideal customer, you’ll improve your chances of capturing the business of your most profitable prospect segments. babuappat@gmail.com
  20. 20. 4. You’ll Avoid Brand Confusion Brand confusion is a real and dangerous threat to modern organizations.
  21. 21. Research by the Harvard Business Review has found that differentiation has become more challenging today due to a proliferation of new brands, and even worse, that most modern marketers are doing nothing to solve the problem babuappat@gmail.com
  22. 22. The key to eliminating this threat is to avoid thinking in a promotional or limited-time mindset, and focus on longer-term goals babuappat@gmail.com
  23. 23. 5. You Can Achieve “Triangulation” Marketing thought leader Aaron Perlut believes that earned media outreach is effectively useless if you’re not moving toward “triangulation;”
  24. 24. “Triangulation” is defined as the integration of social media, search marketing, and PR babuappat@gmail.com
  25. 25. Your social media posts shouldn’t just be viewed as updates to your Facebook or Twitter audience, because they’re so much more babuappat@gmail.com
  26. 26. Social media has the potential to be the cornerstone of your brand’s web presence, which is why it’s important to ensure that each piece of outreach is effectively targeted, and consistent with your brand strategy as a whole babuappat@gmail.com
  27. 27. 1. You’ll remove Inefficiencies 2. You Will Achieve More Effective Content Distribution 3. You’ll Build Stronger Relationships 4. You’ll Avoid Brand Confusion 5. You Can Achieve “Triangulation” babuappat@gmail.com
  28. 28. Is your social media integrated with your brand strategy? Why or why not? Please share your thoughts babuappat@gmail.com
  29. 29. THANK YOU babuappat@gmail.com

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