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Syllabus Week for Master's

Ideas for combining the concept of syllabus week and using it in the prospecting arena for Master's degrees.

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Syllabus Week for Master's

  1. 1. Syllabus Week A new way to help Master’s prospects choose
  2. 2. Master’s are the New Black • Popular, Profitable and Proliferating • Means of Differentiation: School and Person • Deserving of special attention Engage. Consider. Convert.
  3. 3. Master’s Students are Different Know what they want. Research their options. Take their time. Engage. Consider. Convert.
  4. 4. Current Limitations • Difficult to compare schools • Master’s often co-mingled with every other level of degree • Lead-gen business model not built for Master’s prospects’ timeline Engage. Consider. Convert.
  5. 5. Syllabus Week • The practice of interviewing (and firing teachers) • Education’s version of the test drive Engage. Consider. Convert.
  6. 6. What if we could ... • compare programs side-by-side? • find schools that match our interests? • sample faculty and courses? • focus just on the unique Master’s degrees? Engage. Consider. Convert.
  7. 7. Syllabus-Week Site • Think Kelley Blue Book meets “rate-my-professor” • Think Amazon for courses • Think eHarmony matching you to faculty (we are) Engage. Consider. Convert.
  8. 8. Anthony Power Parker Oliver Engage. Consider. Convert.