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Program Specific Micro-sites

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Program Specific Micro-sites

  1. 1. Using Curriculum in Marketing
  2. 2. First-level Questions 1. What will it cost? 2. What will it take to finish? 3. Will my credits transfer? Yields a consideration set of near equals. Engage. Consider. Convert.
  3. 3. Courses Differentiate Programs • Prospecting • Conversion • Remarketing Engage. Consider. Convert.
  4. 4. The Reality at Home • Find something unique to battle the ‘sameness’ Kitchen Counter of a high-school sophomore Engage. Consider. Convert.
  5. 5. Provide something to talk about 10 minutes In the Race to Rapport create a common ground Engage. Consider. Convert.
  6. 6. Nurture Hand Raisers • Focus on skills, knowledge and tools. Engage. Consider. Convert.
  7. 7. Make the Courses Interesting Organize. Intriguing. Deepen engagement. Engage. Consider. Convert.
  8. 8. Program Specific Microsites Answer all the Ps in one place. What you take Who you learn from Who you team with Who supports you Where they work What they do Focus on the program, not the stack. Engage. Consider. Convert.
  9. 9. Benefits of Degree Specific Thinking • SEO for Schools • Satisfy segments’ needs of unique segments • Differentiate messages by level • Consumer facing or School Specific Engage. Consider. Convert.
  10. 10. Anthony Power Parker Oliver Engage. Consider. Convert.