Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reducing 1,000 Questions to 3 Ps

Prospects have a myriad of questions. By thinking in terms of Program, Placement and People complete content strategies can be developed.

  • Login to see the comments

  • Be the first to like this

Reducing 1,000 Questions to 3 Ps

  1. 1. Organizing the 1,000 Prospect Questions
  2. 2. Prospect Questions • What does it cost? • How long will it take? • What am I going to learn? • Where will I intern? • What kind of job can I get? • Will it fit my schedule? • Where can I work? • What is required to finish? • Who is going to teach it? • Will my credits transfer? • Who will I be going to school • Who else went there? with? • What companies hire • Will it fit my lifestyle? graduates? • Does it fit my needs? • and 985 more Engage. Consider. Convert.
  3. 3. Reduce the Problem to 3 Ps Program: Skills and capabilities define value Placement: Types of jobs defines reputation People: Social connections builds brand Engage. Consider. Convert.
  4. 4. Create 3 Sets of Assets Program Placement People Curriculum Recruiters Prospects Faculty Jobs Students Institution Industry Stats Alumni Engage. Consider. Convert.
  5. 5. Potential Uses • Segment prospects based on area of focus • Rework all information for marketing programs • Focus on helping graduates successfully land a job Engage. Consider. Convert.
  6. 6. Anthony Power Parker Oliver Engage. Consider. Convert.