Reducing 1,000 Questions to 3 Ps

Anthony Power
Anthony PowerLead Analyst: Retail and Mobile at Adobe
Organizing the 1,000 Prospect Questions
Prospect Questions
•   What does it cost?            •   How long will it take?
•   What am I going to learn?     •   Where will I intern?
•   What kind of job can I get?   •   Will it fit my schedule?
•   Where can I work?             •   What is required to finish?
•   Who is going to teach it?     •   Will my credits transfer?
•   Who will I be going to school •   Who else went there?
    with?
                                  •   What companies hire
•   Will it fit my lifestyle?          graduates?
•   Does it fit my needs?          •   and 985 more

Engage. Consider. Convert.
Reduce the Problem to 3 Ps



  Program:   Skills and capabilities define value
  Placement: Types of jobs defines reputation
  People:    Social connections builds brand




Engage. Consider. Convert.
Create 3 Sets of Assets
Program           Placement           People


  Curriculum         Recruiters        Prospects
  Faculty            Jobs              Students
  Institution        Industry Stats    Alumni




  Engage. Consider. Convert.
Potential Uses



 •   Segment prospects based on area of focus
 •   Rework all information for marketing programs
 •   Focus on helping graduates successfully land a job




Engage. Consider. Convert.
www.flyiron.com
  Anthony Power
  anthony@flyiron.com

  Parker Oliver
  parker@flyiron.com




Engage. Consider. Convert.
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Reducing 1,000 Questions to 3 Ps

  • 1. Organizing the 1,000 Prospect Questions
  • 2. Prospect Questions • What does it cost? • How long will it take? • What am I going to learn? • Where will I intern? • What kind of job can I get? • Will it fit my schedule? • Where can I work? • What is required to finish? • Who is going to teach it? • Will my credits transfer? • Who will I be going to school • Who else went there? with? • What companies hire • Will it fit my lifestyle? graduates? • Does it fit my needs? • and 985 more Engage. Consider. Convert.
  • 3. Reduce the Problem to 3 Ps Program: Skills and capabilities define value Placement: Types of jobs defines reputation People: Social connections builds brand Engage. Consider. Convert.
  • 4. Create 3 Sets of Assets Program Placement People Curriculum Recruiters Prospects Faculty Jobs Students Institution Industry Stats Alumni Engage. Consider. Convert.
  • 5. Potential Uses • Segment prospects based on area of focus • Rework all information for marketing programs • Focus on helping graduates successfully land a job Engage. Consider. Convert.
  • 6. www.flyiron.com Anthony Power anthony@flyiron.com Parker Oliver parker@flyiron.com Engage. Consider. Convert.

Editor's Notes