KCMTA Project Review #1

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KCMTA Project Review #1

  1. 1. Kansas City Music Teacher’s Association<br />Destination: Musique<br />A Multi-Piano Concert that features 32 performers on 16 grand pianos simultaneously playing duet repertoire under direction of one conductor.<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />1<br />
  2. 2. <ul><li> Our Team:
  3. 3. Jonathan Brown – graphic design major
  4. 4. Greg Castro – graphic design/filmography major
  5. 5. Allison Porterfield – graphic design major
  6. 6. Roles:
  7. 7. KCMTA Multi-Piano logo (Jonathan)
  8. 8. Theme graphics (Allison)
  9. 9. Theme development/film segments (Greg)</li></ul>Agenda<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />2<br />
  10. 10. Agenda<br /><ul><li>About the client:
  11. 11. Chairs of event chose theme Destination: Musique
  12. 12. Repertoire features music from all around the world
  13. 13. Wants to revolve concert around a global/travel theme
  14. 14. Objective:
  15. 15. We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media
  16. 16. We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions
  17. 17. Target Audience:
  18. 18. Family members of pianists (mostly ages 13-16)
  19. 19. Audience’s average = ages 40-50
  20. 20. Message:
  21. 21. This concert will take you away on a trip around the world.
  22. 22. Strategy:
  23. 23. Through the unified imagery of travel in our print, digital, and video media, we will convey our message.
  24. 24. Our audience will be reached through mature, professional grade product, but with the underlying reminder that this is all centered around their kids. </li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />3<br />
  25. 25. <ul><li>Timeline: </li></ul>Overall due date December 9th<br /><ul><li>Multi-Piano Logo (October 7th)
  26. 26. Program Cover Design (October 14th)
  27. 27. Brochure Design (October 28th)
  28. 28. Concert Flyer Design (November 11th)
  29. 29. Social Media (November 18th)
  30. 30. Film Clips for Transitions
  31. 31. Samples of work</li></ul>Agenda<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />4<br />
  32. 32. Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />5<br />
  33. 33. Storyboard<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />6<br />
  34. 34. Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />7<br />
  35. 35. Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />8<br />
  36. 36. KCMTA<br />Customers<br /><ul><li>Parents (40-50)
  37. 37. Grandparents (70-80)
  38. 38. Siblings
  39. 39. Other Relatives
  40. 40. Music Teachers </li></ul>History<br />Future<br /><ul><li>Past concerts have not had media aspect
  41. 41. Out-dated logo
  42. 42. Bring life to KCMTA through new logo
  43. 43. Theme drives the concert
  44. 44. Keep fun, yet sophisticated</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />9<br />
  45. 45. Client Objectives<br />Attract more people to the concert.<br />Entertain the audience that attend the concert.<br />Make performers/audience want to return the next year.<br />Make money for the association through ticket sales.<br />9/30/11<br />10<br />
  46. 46. <ul><li>Multi-Piano Logo
  47. 47. Used for marketing, fundraising, t-shirts, email correspondence
  48. 48. Modern/contemporary
  49. 49. Program Cover Design
  50. 50. Uses theme “Destination: Musique”
  51. 51. Includes logo
  52. 52. Brochure Design
  53. 53. Goes to grant committees, potential donors, businesses, new teachers</li></ul>List of Deliverables<br /><ul><li>Concert Flyer Design
  54. 54. Hung in public places
  55. 55. KCMTA Social Media
  56. 56. Facebook, Twitter, Youtube
  57. 57. Film Clips for Transitions
  58. 58. 22 Videos 30-45 seconds each to transition from each piece</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />11<br />
  59. 59. Requirements & Assumptions<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />12<br />
  60. 60. Project Plan/Timeline<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />13<br />
  61. 61. Competitor Research<br /><ul><li>Kansas Music Educators Association http://www.ksmea.org/home/index.php
  62. 62. Meyer Music http://www.meyermusic.com/default.aspx
  63. 63. MusikaLessonhttp://www.musikalessons.com/piano-lessons-overland-park-ks
  64. 64. Kansas City School Of Music http://www.kansascityschoolofmusic.com/KCSM/Index.cfm</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />14<br />
  65. 65. Kansas Music Educators Association <br /><ul><li>Multiple Districts:
  66. 66. Northwest
  67. 67. North Central
  68. 68. Northeast
  69. 69. Southeast
  70. 70. Southwest
  71. 71. South Central
  72. 72. Have annual recitals </li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />15<br />
  73. 73. Meyer’s Music<br /><ul><li>Teach multiple instruments:
  74. 74. Band
  75. 75. Orchestra
  76. 76. Miscellaneous
  77. 77. Leases Instruments
  78. 78. Location:
  79. 79. 10122 West 119th St Overland Park, KS 66213 </li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />16<br />
  80. 80. Musika Lessons<br /><ul><li>Teach Many Instruments:
  81. 81. Piano
  82. 82. Guitars
  83. 83. Brass
  84. 84. Woodwinds
  85. 85. Strings
  86. 86. National
  87. 87. In home lessons
  88. 88. Phone lessons
  89. 89. In studio lessons</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />17<br />
  90. 90. Kansas City School of Music<br /><ul><li>Teach Multiple Instruments:
  91. 91. Piano
  92. 92. Voice
  93. 93. Guitar
  94. 94. Cello
  95. 95. Bass
  96. 96. Violin
  97. 97. They Have Monthly Recitals & Performances.
  98. 98. Location:</li></ul> 143rd and Metcalf<br /> Overland Park, KS 66223<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />18<br />
  99. 99. Our Plan<br />What this accomplishes…<br />Tractor Supply Company<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />19<br />
  100. 100. How we beat the competition<br /><ul><li>Unique Factors:
  101. 101. Multi-Piano Concert
  102. 102. Multi-Age Range
  103. 103. Duel Teachers & Students</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />20<br />
  104. 104. What we will do first to get started<br /><ul><li>The first thing is to get a mock logo of the multi-piano concert. Approved by KCMTA
  105. 105. After we get approval we will take our first step into designing the brochure for Destination Musique</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />21<br />
  106. 106. <ul><li>Greg’s focus is on the video/theme elements. He will continue to work to integrate the film with the design media, and to provide animations for the videos with assistance from the filmmaking students. He will also assist with any technical design elements when not working on video.</li></ul>How we will divide the work:<br /><ul><li>Allison’sfocus is the graphic design elements. She collaborates with Greg to understand the aspects represented in the film to be consistent in reflecting the theme. She is currently working on the program cover.
  107. 107. Jonathan’s focus is on graphic design elements as well, but he is dealing with the KCMTA Multi-Piano designs alone. These do no concern the theme. He is designing the logo that will appear on the website, t-shirt, flyer, etc. We collaborate for ideas to come up with the strongest design.</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />22<br />
  108. 108. Client Pitch<br />23<br />Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />23<br />
  109. 109. Client Approval<br /><ul><li>To avoid mistakes and miscommunications, we will have the KCMTA Multi-Piano Concert chair heads sign a printed copy of all designs in approval
  110. 110. Meet every two weeks</li></ul>Jonathan Brown<br />Greg Castro<br />Allison Porterfield<br />9/30/11<br />24<br />

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