Apollo Twitter Influencer Weekly Bulletin - 30/10/2011

1. The Twitter Influencer Weekly Bulletin
24 October to 30 October
The week's guide to technology influencer activity on Twitter

2. 24 October to 30 October
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 479 different technology
Number of tweets this week: 57,316 companies were mentioned by 2,925
different influencers.
Number of influencers tweeting: 2,925
Number that were tech writers: 2,231 Did your company get its fair share of
coverage on Twitter?
Number that were tech analysts: 694
Number of different hashtags used: 5,545 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 479 influencers are driving the agenda in your
sector then call us today on +44(0)208 979
Number of influencers retweeted 383 4443.
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3. 24 October to 30 October
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by 7%, from CCE2011 was
IOD11. The hashtags FCF11, cloud and
IBM completed the top five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by 2% from ensw was ows.
The hashtags IOD11, occupyoakland and
startupsouth completed the top five.
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4. 24 October to 30 October
Which companies were the influencers writing about?
0 5000 10000 15000 20000 25000 30000 Tech Analysts
Impact
These are the top 10 companies that the
Apple technology analysts covered the most.
Google
Both the analysts and the writers covered
IBM
Apple more than any other company.
Microsoft
Oracle
Nokia
Hewlett-Packard
RightNow Technologies
Netflix
Research In Motion
0 10000 20000 Impact 40000
30000 50000 60000 70000 80000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the first and second companies were
Microsoft the same but the third, Microsoft, was
different.
Nokia
Hewlett-Packard
Amazon
Netflix
IBM
Samsung
Sony
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5. 24 October to 30 October
Who wielded the most influence this week?
0 50000 Impact
100000 150000 200000 250000 Tech Analysts
These are the top 10 technology analysts
Ray Wang that made the biggest impact from the 695
Vanessa Alvarez
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 325 times (that's
James Governor
an average of 46.4 tweets per day).
James Kobielus
Jeremiah Owyang The impact that Ray Wang delivers is
John R. Rymer related to the high number of quality
Stephen O'Grady people (end users, commentators and
other influencers) who follow the tweets.
Paul Papadimitriou
Wes Miller
Michael Gartenberg
0 20000 Impact 60000
40000 80000 100000 120000 Tech Writers
Out of the 2231 technology writers that
Charles Arthur tweeted last week, these were the top 10
Brian Stelter that made the biggest impact from their
tweets.
Christofer Hoff
Adrian Bridgwater You can see that Charles Arthur
Alex Howard (charlesarthur) made the most impact
Dave Winer followed by Brian Stelter (brianstelter).
Caitlin Moran
Dennis Howlett
Chris Pirillo
Kara Swisher
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6. 24 October to 30 October
Who was re-tweeted the most?
These are the top 10 technology
James Governor influencers that were re-tweeted the most
6% by other influencers. The percentages
Christofer Hoff
shown here is the share of the top 10 that
James Urquhart 7% each of the influencers gained.
Ray Wang
7%
17%
In total 383 different influencers were re-
tweeted by their fellow influencers this
Jeffrey Hammond
8% Paul Greenberg week. The influencer that had the biggest
16% re-tweet impact was Ray Wang (rwang0).
Neil Raden
8%
Andreas Bitterer Zoli Erdos
10% 11%
Dennis Moore
10%
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7. 24 October to 30 October
Output by day
This shows the number of total number of
20000 tweets by day from the 2,925 influencers
that tweeted last week.
15000
In total there were 57,316 tweets posted
by the 2,925 influencers and the day that
10000
Tweets
Writers saw more tweets than any other was last
Analysts Friday.
5000
0
Hashtag impact by day
This chart shows the impact that the top
WorldSeries 10 hashtags made each day last week.
workdayrising
ows
Nokiaworld
IOD11
IBM
FCF11
ensw
cloud
CCE2011
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8. 24 October to 30 October
Company impact by day
This chart shows the impact that the top
Samsung 10 companies made each day last week.
Oracle
Nokia
Netflix
Microsoft
IBM
Hewlett-Packard
Google
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
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