Apollo Twitter Influencer Weekly Bulletin - 04/12/2011


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A weekly look at who the key technology influencers were on Twitter and what they were tweeting about.

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Apollo Twitter Influencer Weekly Bulletin - 04/12/2011

  1. 1. The Twitter Influencer Weekly Bulletin28 November to 04 DecemberThe weeks guide to technology influencer activity on Twitter
  2. 2. 28 November to 04 December About this research Apollo Researchs Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the writers (journalists, bloggers, etc.) and the technology analysts. The survey monitors the tweets from 5,257 influencers whose level of impact is determined by three factors: 1. the quality of the people that follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers. Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the influencers attention, the companies they have tweeted most about and how their activity has been spread over the week. The week in numbers How does your company compare with its rivals on Twitter? In the last week 597 different technology Number of tweets this week: 93,596 companies were mentioned by 3,560 different influencers. Number of influencers tweeting: 3,560 Number that were tech writers: 2,852 Did your company get its fair share of coverage on Twitter? Number that were tech analysts: 708 Number of different hashtags used: 7,900 To find out how your companys share compared with that of your rivals and which Number of tech companies mentioned: 597 influencers are driving the agenda in your sector then call us today on +44(0)208 979 Number of influencers retweeted 532 4443.www.apolloresearch.com 2
  3. 3. 28 November to 04 December What were the influencers writing about? Tech Analysts These were the ten hashtags that the technology analysts tweeted most about last week and, through their influence, made the biggest impact. Impact The biggest, by a huge 211%, from Cloud was IBMConnect11. The hashtags socbiz, IBMconnect2011 and GartnerAADI completed the top five. Tech Writers The chart shows the ten hashtags most often used by the technology writers last week and the impact that they made on Twitter. Impact The biggest by 42% from Cloud was leveson. The hashtags ensw, OccupyLA and OWS completed the top five.www.apolloresearch.com 3
  4. 4. 28 November to 04 December What did the influencers mention the most? The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 93,596 tweets written by the influencers last week.www.apolloresearch.com 4
  5. 5. 28 November to 04 December Which companies were the influencers writing about? 0 5000 10000 Tech Analysts Impact 15000 20000 25000 30000 These are the top 10 companies that the Apple technology analysts covered the most. Google Both the analysts and the writers covered Microsoft Apple more than any other company. IBM SAP Oracle Amazon Research In Motion Hewlett-Packard AT & T 0 20000 Impact 40000 60000 80000 100000 120000 Tech Writers If you compare the writers top ten with the Apple analysts top companies then you can see Google that the companies placed first second Microsoft and third were the same as the top three for the analysts. Amazon AT & T Samsung Yahoo Verizon Zynga Game Network Hewlett-Packardwww.apolloresearch.com 5
  6. 6. 28 November to 04 December Who wielded the most influence this week? 0 20000 40000 60000 Impact 100000 120000 140000 160000 180000 200000 80000 Tech Analysts These are the top 10 technology analysts Ray Wang that made the biggest impact from the 739 James Governor analysts that tweeted last week. Ray Wang (rwang0) tweeted 306 times (thats James Kobielus an average of 43.7 tweets per day). Wes Miller Vanessa Alvarez The impact that Ray Wang delivers is Sameer Patel related to the high number of quality Jeremiah Owyang people (end users, commentators and other influencers) who follow the tweets. Alan Berkson Fred McClimans James Lundy 0 20000 40000 Impact 60000 80000 100000 120000 140000 Tech Writers Out of the 2852 technology writers that Maria Popova tweeted last week, these were the top 10 James Governor that made the biggest impact from their tweets. Anthony De Rosa Brian Stelter You can see that Maria Popova Kara Swisher (brainpicker) made the most impact Chris Pirillo followed by James Governor (monkchips). Alex Howard Christofer Hoff James Kobielus Charles Arthurwww.apolloresearch.com 6
  7. 7. 28 November to 04 December Who was re-tweeted the most? These are the top 10 technology influencers that were re-tweeted the most by other influencers. The percentages Laurie McCabe 7% shown here is the share of the top 10 that Richi Jennings each of the influencers gained. Dennis Howlett 7% 14% Neil Raden In total 532 different influencers were re- 8% Ray Wang 13% tweeted by their fellow influencers this Merv Adrian week. The influencer that had the biggest 8% re-tweet impact was Dennis Howlett (dahowlett). James Governor Frank Scavo 8% 13% Sameer Patel Alan Lepofsky 10% 12%www.apolloresearch.com 7
  8. 8. 28 November to 04 December Output by day This shows the number of total number of 20000 tweets by day from the 3,560 influencers that tweeted last week. 15000 In total there were 93,596 tweets posted by the 3,560 influencers and the day that 10000 Tweets Writers saw more tweets than any other was last Analysts Tuesday. 5000 0 Hashtag impact by day This chart shows the impact that the top socbiz 10 hashtags made each day last week. sap leveson IBMconnect20 11 IBMConnect11 IBM GartnerAADI enswwww.apolloresearch.com 8
  9. 9. 28 November to 04 December Company impact by day This chart shows the impact that the top SAP 10 companies made each day last week. Samsung Research In Motion Microsoft IBM Hewlett-Packard Google AT & T Apple Amazon Did you know? Apollo has a wealth of information on how you and your competitors are being covered on Twitter, including: Apollo Research • Your share of coverage benchmarked against competitors 6 The Mews • Which influencers cover you, the competition, and their relative authority 53 High Street • Profiles of the most influential tweeters Hampton Hill TW12 1ND Tel: +44 (0)20 8979 4443 Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us on +44(0) 20 8979 4443.www.apolloresearch.com 9