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Twitter Weekly Bulletin

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  1. 1. The Twitter Influencer Weekly Bulletin17 October to 23 OctoberThe weeks guide to technology influencer activity on Twitter
  2. 2. 17 October to 23 October About this research Apollo Researchs Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the writers (journalists, bloggers, etc.) and the technology analysts. The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers. Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the influencers attention, the companies they have tweeted most about and how their activity has been spread over the week. The week in numbers How does your company compare with its rivals on Twitter? In the last week 464 different technology Number of tweets this week: 52,319 companies were mentioned by 2,915 different influencers. Number of influencers tweeting: 2,915 Number that were tech writers: 2,248 Did your company get its fair share of coverage on Twitter? Number that were tech analysts: 667 Number of different hashtags used: 5,440 To find out how your companys share compared with that of your rivals and which Number of tech companies mentioned: 464 influencers are driving the agenda in your sector then call us today on +44(0)208 979 Number of influencers retweeted 346 4443.www.apolloresearch.com 2
  3. 3. 17 October to 23 October What were the influencers writing about? Tech Analysts These were the ten hashtags that the technology analysts tweeted most about last week and, through their influence, made the biggest impact. Impact The biggest, by 84%, from pivotcon was gartnersym. The hashtags vmworld, Cloud and cmo completed the top five. Tech Writers The chart shows the ten hashtags most often used by the technology writers last week and the impact that they made on Twitter. Impact The biggest by a huge 138% from ows was w2s. The hashtags OccupyWallStreet, ENSW and cnndebate completed the top five.www.apolloresearch.com 3
  4. 4. 17 October to 23 October Which companies were the influencers writing about? 0 5000 10000 15000 20000 25000 30000 35000 Tech Analysts Impact These are the top 10 companies that the Apple technology analysts covered the most. Google Both the analysts and the writers covered Microsoft Apple more than any other company. Oracle Research In Motion IBM Endeca Yahoo Amazon Motorola 0 Impact 10000 20000 30000 40000 50000 60000 70000 80000 90000 Tech Writers If you compare the writers top ten with the Apple analysts top companies then you can see Google that the companies placed first second Microsoft and third were the same as the top three for the analysts. Samsung Research In Motion Motorola Yahoo Amazon Dropbox Verizonwww.apolloresearch.com 4
  5. 5. 17 October to 23 October Who wielded the most influence this week? 0 50000 Impact 100000 150000 200000 250000 Tech Analysts These are the top 10 technology analysts Ray Wang that made the biggest impact from the 668 James Governor analysts that tweeted last week. Ray Wang (rwang0) tweeted 299 times (thats James Kobielus an average of 42.7 tweets per day). Vanessa Alvarez Jeremiah Owyang The impact that Ray Wang delivers is Michael Gartenberg related to the high number of quality Alan Silberberg people (end users, commentators and other influencers) who follow the tweets. Wes Miller Bob Egan Greg Schulz 0 Impact 10000 20000 30000 40000 50000 60000 70000 80000 90000 Tech Writers Out of the 2248 technology writers that Charles Arthur tweeted last week, these were the top 10 Danny Sullivan that made the biggest impact from their tweets. Alex Howard Dave Winer You can see that Charles Arthur Christofer Hoff (charlesarthur) made the most impact Chris Pirillo followed by Danny Sullivan Brian Stelter (dannysullivan). Alexis Madrigal Caitlin Moran Brian Lamwww.apolloresearch.com 5
  6. 6. 17 October to 23 October Who was re-tweeted the most? These are the top 10 technology Christofer Hoff influencers that were re-tweeted the most James Governor 6% 6% by other influencers. The percentages Cindi Howson shown here is the share of the top 10 that 7% Ray Wang each of the influencers gained. 22% In total 346 different influencers were re- John R. Rymer tweeted by their fellow influencers this 7% week. The influencer that had the biggest Merv Adrian re-tweet impact was Ray Wang (rwang0). Jeffrey Hammond 7% 16% Anthony Bradley 8% Dennis Howlett Neil Raden 8% 13%www.apolloresearch.com 6
  7. 7. 17 October to 23 October Output by day This shows the number of total number of 15000 tweets by day from the 2,915 influencers that tweeted last week. 10000 In total there were 52,319 tweets posted by the 2,915 influencers and the day that Tweets Writers saw more tweets than any other was last 5000 Analysts Wednesday. 0 Hashtag impact by day This chart shows the impact that the top w2s 10 hashtags made each day last week. vmworld pivotcon ows OccupyWallStreet gartnersym ENSW cnndebate cmowww.apolloresearch.com 7
  8. 8. 17 October to 23 October Company impact by day This chart shows the impact that the top Yahoo 10 companies made each day last week. Samsung Research In Motion Oracle Motorola Microsoft IBM Google Apple Amazon Did you know? Apollo has a wealth of information on how you and your competitors are being covered on Twitter, including: Apollo Research • Your share of coverage benchmarked against competitors 6 The Mews • Which influencers cover you, the competition, and their relative authority 53 High Street • Profiles of the most influential tweeters Hampton Hill TW12 1ND Tel: +44 (0)20 8979 4443 Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us on +44(0) 20 8979 4443.www.apolloresearch.com 8