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Everything You Need to Know About Facebook Ads

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Information, data and more...all about Facebook ads.

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Everything You Need to Know About Facebook Ads

  1. 1. FACEBOOK PAID ADS
  2. 2. WHAT IS FACEBOOK PAID ADS? Facebook Paid Ads are hyper-targeted advertisements that takes advantage of Facebook’s unmatched user data and profiling. Facebook Paid Ads allows businesses to:  Connect to the right audience based on Age, Gender, Location and Interest  Expand existing market and reach to new audience FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  3. 3. DATAPOINTS Facebook has over 1.49 Billion Monthly Active Users Worldwide What this means for end-clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses. FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  4. 4. Facebook has over 968 million daily active users on average for June 2015. Facebook has 844 million mobile daily active users on average for June 2015 DATAPOINTS FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases What this means for end-clients: Facebook is here to stay with its growing and consistently active users.
  5. 5. HOW FACEBOOK PAID ADS WORK Set the Marketing Goal Identify the Audience Develop the Assets Monitor the Campaign SET THE MARKETING GOAL Understand why you want to run a Facebook campaign IDENTIFY THE AUDIENCE Know who you want to reach on Facebook DEVELOP THE ASSETS Think about what message you want to convey MONITOR THE CAMPAIGN Measure the effectiveness of your campaign then optimize. FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  6. 6. Page Likes – Connect with all the people who matter to your business. Page Post Engagement – Stimulate post likes, comments and shares. Clicks to Websites – Drive traffic to specific pages of your website. Website Conversion – Boost goal completions such as sign ups and purchases. Local Awareness – Reach people near your business. Offer Claims – Promote discounts and deals in your store. Video Views – Tell your stories using a video. HOW FACEBOOK PAID ADS WORK Set the Marketing Goal Identify the Audience Develop the Assets Monitor the Campaign FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases SET THE MARKETING GOALS What do you want to achieve?
  7. 7. HOW FACEBOOK PAID ADS WORK Set the Marketing Goal Identify the Audience Develop the Assets Monitor the Campaign IDENTIFY THE TARGET AUDIENCE Who do you want to reach? • Users who match your target market demographic • Users who are within your business location • Users who are similar your existing customers • Users whose interests are relevant to your business FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  8. 8. HOW FACEBOOK PAID ADS WORK Set the Marketing Goal Identify the Audience Develop the Assets Monitor the Campaign DEVELOP THE ASSETS FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases DESKTOPFEED MOBILEFEED RIGHTSIDEBAR
  9. 9. HOW FACEBOOK PAID ADS WORK Set the Marketing Goal Identify the Audience Develop the Assets Monitor the Campaign MONITOR THE CAMPAIGN Audience Reports – Provide data about the target audience to facilitate content development. Placement Reports – Breaks down performance by placement and device to help in campaign optimization. FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  10. 10. FACEBOOK PAID ADS vs ADWORDS PPC Facebook Paid Advertising Google Adwords Advertising Targeting Options Target audience based on Age, Gender, Geo-Location and Interest. Target audience based on Geo- Location, context and search intent. Audience Profiling Audience profile is based on who they are and what they like. Audience profile is based on what they are searching for at the moment. Ad Quality Quality leverages on social proof and word of mouth. Quality depends on relevance of search queries to ad copies and landing pages. Creative Assets Capture audience through rich media, aesthetics and human interest stories. Attract audience through clever ad copies, optimized landing pages and relevance to search terms. Marketing Goal Works best for building awareness and generating buzz. Works best for converting researchers with high buying intent. FacebookPaidAdvertising What It Is Why It Matters How It Works Use Cases
  11. 11. WHO CAN BENEFIT FROM FACEBOOK PAID ADS? Businesses that aim to: • Grow its community and transition from its Personal Profile to a Business Page • Reach new audience and expand network • Connect with target market through creatives that resonate their brand values • Rejuvenate, reinvent and reintroduce their brands • Re-engage with previous customers • Generate recurring traffic to website • Hyper-target a certain demographic within a location What It Is Why It Matters How It Works Use Cases FacebookPaidAdvertising
  12. 12. TAKEAWAYS FacebookPaidAdvertising • Facebook user base is an opportunity for any business • Facebook Paid Ads can help businesses meet specific marketing needs • Facebook Paid Ads hyper-target the right audience within a location based on demographics and interests.

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