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Design to the Power of Ten

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Looking at the limits, boundaries and fractal nature of service design. Slides from my <a>UX Australia 2016</a> talk. #uxaustralia


(An early version of this presentation was from the Rosenfeld Media & Environments for Humans UX Futures Summit: http://environmentsforhumans.com/2014/ux-futures/. It's been significantly changed now.)

Published in: Design
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Design to the Power of Ten

  1. DESIGN TO THE POWER OF TEN UX Australia 2016 - Melbourne Andy Polaine @apolaine andy.polaine@fjordnet.com 1
  2. COVER PHOTO COURTESY OF ALAN LORENCE
  3. 3 http://www.eamesoffice.com/the-work/powers-of-ten/
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  22. THE FRACTAL NATURE OF (SERVICE) DESIGN 22
  23. 23 LOW LEVEL APIS & LIBRARIES ARE UX FOR PROGRAMMERS & ENGINEERS
  24. 24 UI ELEMENT FINGERPRINT
  25. 25 THE ROLE OF TRADITIONAL BLUEPRINTS UI CLUSTER FINGER
  26. 26 THE ROLE OF TRADITIONAL BLUEPRINTS APP HAND
  27. 27 THE ROLE OF TRADITIONAL BLUEPRINTS DEVICE HANDS
  28. 28 THE ROLE OF TRADITIONAL BLUEPRINTS STORE WALLET
  29. 29 THE ROLE OF TRADITIONAL BLUEPRINTS ECOSYSTEM LIFE
  30. 30 THE ROLE OF TRADITIONAL BLUEPRINTS NETWORK LIVES
  31. 31 THE ROLE OF TRADITIONAL BLUEPRINTS NATIONAL REGULATORY SYSTEMS POPULATION
  32. 32 THE ROLE OF TRADITIONAL BLUEPRINTS GLOBALISATION & INTERNATIONAL LAW Rank Territory Value 191 Bangladesh 1.5 191 Congo 1.5 193 Niger 1.3 193 Central African Republic 1.3 195 Burundi 1.2 196 Iraq 1.0 197 Democratic Republic of Congo 0.9 198 Ethiopia 0.7 199 Myanmar 0.5 199 Tajikistan 0.5 MOST AND FEWEST INTERNET USERS Technical notes © Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan) Internet users per 1000 people in 2002 Rank Territory Value 1 Iceland 648 2 Sweden 573 3 Republic of Korea 552 4 United States 551 5 Denmark 513 5 Canada 513 7 Finland 509 8 Netherlands 506 9 Singapore 504 10 Norway 503 Land area 0 50 100 150 200 250 300 350 400 450 Japan WesternEurope NorthAmerica EasternEurope SouthAmerica EasternAsia MiddleEast AsiaPacific SouthernAsia NorthernAfrica SoutheasternAfrica CentralAfrica Internet Users 2002 www.worldmapper.org Produced by the SASI group (Sheffield) and Mark Newman (Michigan) “We [strive] to achieve a ‘warm-hearted digital world’ where everybody, including the elderly, the young, men and women, enjoys ubiquitous access to communications technologies for the greater good ...” During the 12 years from 1990 to 2002, people using the Internet increased in number by 224 times. By 2002 there were 631 million Internet users worldwide. The distribution of Internet users worldwide has changed remarkably over just a dozen years. In 1990 Internet users were mainly found in the United States, Western Europe, Australia, Japan and Taiwan. By 2002 people living in Asia Pacific, Southern Asia, South America, China and Eastern Europe were notable Internet users. A not insignificant number of Internet users are also shown to be in Northern Africa, Southeastern Africa and the Middle East. • Data are from the United Nations Development Programme’s 2004 Human Development Report. • Internet users have access to and use the Internet. • See website for further information. Territory size shows the proportion of worldwide Internet users who lived there in 2002. Map 336 Yeon Gi Son, 2006 INTERNET USERS IN 2002 Internetusersper1000peoplein2002 POPULATIONS & GOVERNMENTS
  33. 33 THE ROLE OF TRADITIONAL BLUEPRINTS CLIMATE CHANGE WEALTH POVERTY HEALTH PEACE DEVELOPMENT SECURITY TERRESTRIALS
  34. 34 SPACE PHOTO: FLICKR USER HALFBEAK (AND YES, THAT’S LEGO) EXTRA TERRESTRIALS?
  35. DISCONNECTED TOUCHPOINTS CAN WRECK AN ECOSYSTEM 35
  36. 36 HI MYKI! YOU LOOK MODERN AND COOL. JUST TAP THEN?
  37. 37 OH. OKAY.
  38. 38 HOW ABOUT SWIPING? NO?
  39. 39 WAVE IT ABOUT A BIT?
  40. 40 PHOTO: JANINE SISSON SORRY, CAN’T QUITE READ THAT…
  41. 41 MAYBE THE MACHINE WILL HELP? OH DEAR.
  42. PLEASE EXPLAIN? 42 YARRA TRAM “TIPS” When you travel with myki on a tram you don't always need to touch off at the end of your journey. That's because you can now travel from one end of a tram route to the other on a Zone 1 fare. On three tram routes - 75, 86 and 109 - the ends of the line furthest from the city have a short Zone 2 section (which overlaps with Zone 1). If your tram trip is entirely in Zone 2 you must touch on and touch off to get the lower Zone 2 fare, otherwise there is no need to touch off on a tram. Source: http://ptv.vic.gov.au/tickets/myki/touching-on-and-off/
  43. 43 Source: http://ptv.vic.gov.au/tickets/myki/touching-on-and-off/ I’LL TRY THE OFFICIAL WEBSITE. OH.
  44. 44 AHA! SLOW CARD READERS HUH?
  45. ORIGINAL BUDGET $340M. $1.55BN LATER… 45 Space shuttle launch $426 million Mars Rover mission $777 million Market value of Virgin Australia airlines $1.46 billion Total assets of Ford Motor Company, Australia $1.5 billion Source: https://sites.google.com/site/cheaperthanmyki/home
  46. 46 META VS MATTER MACGUFFINS TROJAN HORSES DARK MATTER
  47. “If it’s too easy to get an idea accepted, you’re probably doing it wrong. You’re probably not disturbing the dark matter enough.” – DAN HILL, DARK MATTER AND TROJAN HORSES 47
  48. MOVING BETWEEN THE LEVELS 48
  49. ZOOMING OUT INCREASES AREA OF COMPLEXITY EXPONENTIALLY 49 PUBLIC TRANSPORT INFRASTRUCTURE NATIONALLY PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE CAR SHARING SERVICE CAR SHARING WEBSITE
  50. EACH LAYER HAS OVERLAPPING SCOPE AND ELEMENTS 50 PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE
  51. 51 ` PUBLIC TRANSPORT INFRASTRUCTURE NATIONALLY PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE CAR SHARING SERVICE CAR SHARING WEBSITE REALITY IS MORE COMPLEX - BOUNDARIES ARE BLURRED, LAYERS ENTWINED
  52. HELP! THESE PROBLEMS ARE TOO COMPLICATED! YES, BUT SO IS A LOT OF WHAT WE DO. 52
  53. 53 THE ROLE OF TRADITIONAL BLUEPRINTS CLIMATE CHANGE WEALTH POVERTY HEALTH PEACE DEVELOPMENT SECURITY WICKED PROBLEMS
  54. 54 “FIXING CLIMATE CHANGE OR THE GLOBAL FINANCIAL CRISIS IS NOT YOUR F*****G JOB!” – A DESIGNER AT A CONFERENCE
  55. 55 WHOSE JOB IS IT THEN?
  56. 56 MR ORANGE? PROBABLY NOT
  57. (SERVICE) DESIGN & THE CIRCULAR ECONOMY 57
  58. 58PHOTO: FLICKR USER SMIG44 MILLIONS OF ACTS OF DESIGN AND THOUGHTLESSNESS
  59. 59 CANKUN FACTORY, XIAMEN CITY, 2005 – SOURCE & © EDWARD BURTYNSKY OUTSOURCED INDUSTRIAL PRODUCTION
  60. 60CELL PHONES #2, ATLANTA 2005 - SOURCE & © CHRIS JORDAN YOUR OLD MOBILE PHONES
  61. 61 Source: http://www.nesta.org.uk/event/smart-resources-new-forms-open-data-more-circular-economy
  62. 62Source: https://www.youtube.com/watch?v=3HHx0fDecUU SMALLER PACKAGE, LESS WASTE, FEWER RETURNS, BETTER CX
  63. GOVERNMENT 63
  64. 64 “We do not want to continue running government as a series of disjointed silos.” – SIR JEREMY HEYWOOD, CABINET SECRETARY & HEAD OF THE CIVIL SERVICE Source: https://civilserviceleaders.blog.gov.uk/2014/09/26/more-than-just-websites/
  65. HEALTH, HUMANITARIAN AID, PEACE, DEVELOPMENT & SECURITY 65
  66. UNIDIR & THE POLICY LAB The Security Needs Assessment Protocol: Improving Operational Effectiveness through Community Security Derek B. Miller and Lisa Rudnick UNIDIR Designed and printed by the Publishing Service, United Nations, Geneva GE-08.00757 — April 2008 — 4,730 — UNIDIR/2008/4 UNITEDNATIONS UNIDIR UNITED NATIONS INSTITUTE FOR DISARMAMENT RESEARCH UNIDIRTheSecurityNeedsAssessmentProtocol:ImprovingOperationalEffectivenessthroughCommunitySecurity The Security Needs Assessment Protocol project of the United Nations Institute for Disarmament Research is working to improve operational effectiveness—meaning the impact and sustainable success of any undertaking designed to effect social change in a community—in humanitarian, development and security operations by improving the design of field-level activities that pertain to community security. The project aims to create a systematic and rapid means of assessing local security problems as they are understood by community members themselves. This Protocol could be applied by interested agencies to conduct cooperative cultural research in the community, and then use the knowledge gained to better align resources with local needs.
  67. 67 FJORD FIDO IMPROVING DIABETES CARE https://www.fjordnet.com/workdetail/make- the-world-work-better/
  68. 68 BRINGING THE INTERNET TO IDJWI firstlight.fjordnet.com
  69. 69 SOLAR POWERED PATIENT MANAGEMENT SYSTEM https://firstlight.fjordnet.com/
  70. 70 THE GOOD NEWS IS THAT WE ALREADY HAVE MOST OF THE TOOLS
  71. Collaborate with domain experts Move fluidly between the zoom levels and know which level you are on Disturb the dark matter and make it visible and tangible Design for the transitions and connections in-between, you must 71
  72. DEVELOP A HEALTHY BALANCE OF HUMILITY AND EGO 72
  73. THANK YOU! QUESTIONS? @apolaine andy.polaine@fjordnet.com Speakerdeck: apolaine 73 P.S. WE’RE HIRING! FJORDNET.COM/CAREERS

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