The Business Relationship Management Professional (BRMP) Certfification


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Presentation slides from APMG International webinar introducing the new Business Relationship Management Professional (BRMP) certification and the potential benefits for IT training providers.

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The Business Relationship Management Professional (BRMP) Certfification

  1. 1. APMG International Webinar Expanding Your ITSM Training Portfolio: The Business Relationship Management Professional (BRMP) Certification Friday June 27, 2014 14:00 EST Presenters: Peter Lijnse, Service Management Art / BRM Institute and Ronn Faigen, APMG-International SUPPORTING WEBINAR RECORDING AVAILABLE AT: WWW.APMG-INTERNATIONAL.COM/WEBINARS
  2. 2. Agenda • Welcome & introduction – Ronn Faigen, General Manager – US, APMG International • BRM Professional Training for ITIL ATOs – Peter Lijnse, Managing Partner Service Management Art. – Ronn Faigen, APMG • Q&A • Further information • Close
  3. 3. Peter Lijnse Peter is an experienced IT Service Management professional with in-depth knowledge of IT Strategy, IT Service Management, IT Governance and Business Relationship Management. Peter’s background includes extensive training and consulting , working with clients in North America, Europe, and Asia. Peter’s areas of expertise include, amongst others, Business Relationship Management, IT Service Management (ITIL) Consulting and Education, COBIT, IT Governance, IT Organizational Design and Transformation. Peter is a Managing Partner at Service Management Art in Calgary, Alberta, Canada
  4. 4. Is there life after ITIL? • Is the ITIL training market becoming saturated? • Is ITIL training becoming less profitable? • How can a training organization leverage their ITIL expertise into new areas? • Are ITIL candidates interested in expanding their own knowledge and skills? • What is the next BIG THING?
  5. 5. BRM is described in the ITIL Service Strategy manual Let’s start with Business Relationship Management
  6. 6. But even before that . . . From CSC Leading Edge Forum
  7. 7. People are hiring BRMs
  8. 8. People are hiring BRMs
  9. 9. Existing BRM courses
  10. 10.  Companies are recognizing that Business Relationship Management helps to close the IT-Business alignment gap.  ITIL Professionals are looking for career growth  Accredited Training Organizations are uniquely qualified to assume this role Clearly
  11. 11. This is an opportunity  About the BRMI  About the BRMP
  12. 12. To inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.
  13. 13. APMG- BRMI Partnership
  14. 14. What is BRM?
  15. 15. BRMP Course  3 day course  Organizational Capability and the Role  Strategic / tactical focused  Covers both Utility and Warranty  Relationship Maturity Target Audience  Business Relationship Managers  Strategic and Tactical  CIOs  Customer Relationship Managers  Service Delivery Managers  Project Managers
  16. 16. Engagement Model Business Units IT Strategic Operational Engagement Connector Navigator Orchestrator
  17. 17. Demand vs Supply
  18. 18. Relationship Maturity
  19. 19. Why should ATOs adopt BRMP? • It fits with their current ITSM or PPM portfolio – Outlined in the SS guidance – Required by ISO/IEC 20000:2011 standard • It is profitable • It is backed by a membership organization which provides Marketing, Support, and Development • The market has been demonstrated • It opens new avenues for cross selling
  20. 20. What does this mean to the ATO? “By 2016, Relationship Management and Change Leadership will be the domain of as many as 20% of the IT workforce.” Gartner, January 2012.1 1. “IT Professional Outlook, 2012 to 2016: Prepare for a Future Unlike the Past.” Gartner, January 27, 2012.
  21. 21. If 20% of your ITIL students attended the BRMP certification class . . . Would that be good business? What does this mean to the ATO?
  22. 22. In Summary . . .  Everything is in place  A membership organization  Training materials  Exams  A market to serve  This is not for everyone  For those ITSM training organizations who are looking to expand into new and related areas  Who want to expand their client base within existing customers  Early adopters reap the greatest profit
  23. 23. Further information • APMG-International: – • Business Relationship Management Institute – @APMG_Inter Contact details: – Ronn Faigen: / +1.781.275.8604
  24. 24. International
  25. 25. About APMG International • Global examination & accreditation institute • Examination Institute (EI) for the AXELOS Global Best Practice portfolio (ITIL® , PRINCE2® , MSP® , etc) • Extensive portfolio of professional management certification schemes aimed at improving business processes, capability and results • Work with key industry partners (e.g. AXELOS, IAITAM, IPMA, ISACA, itSMF, DSDM Consortium) to promote best practice • 300+ Accredited Training (ATOs) and Consulting (ACOs) organizations with 1500+ approved trainers and consultants • 18000+ candidates per month • Full details at