PM4SD™: Design and deliver effective,
sustainable tourism projects
09/05/2014
Silvia Barbone, Jlag
PM4SD™ is a trademark o...
Agenda
• Welcome and introduction
– Lenny Descamps, Marketing Manager APMG-International France, Belgique
– Silvia Barbone...
• Examination Institute created in 1993 in the UK
• Design training scheme and certifications
• Accredit training organisa...
Your presenter: Silvia Barbone
Silvia Barbone is an international expert in sustainable tourism with an extensive knowledg...
Framework
This Combination forms the basis of PM4SD®
PRINCE2® is a registered trademark of AXELOS Limited
PM4SD™is a Certified Proje...
PM4SD™ is based on PRINCE2®,
a structured method for effective
project management.
PM4SD™ has innovated and adapted
PRINCE...
• PM4SD™ applies whenever an organisation, whatever public or private, needs
to plan and manage a sustainable tourism init...
Rationale
A step forward in sustainable tourism
– The tourism industry needs a next step for transforming the
way tourism projects a...
Key factors of success and competitiveness for the tourism industry
GOVERNANCE MANAGEMENT
Target
๏ Local, Regional, and National Public authorities
๏ Destinations
๏ Tourist Boards
๏ National and Regional Parks
๏ Heritag...
๏ Decision makers
๏ Academics
๏ Tourism Consultants
๏ Destination Managers
๏ Programme Managers
๏ Project Managers
๏ Team ...
Which projects for PM4SD ?
๏ Small and large scale projects
๏ Aim to implement sustainable tourism
๏ Raise awareness on the importance of Sustainable...
PM4SD Methodology
PM4SD Structure
VariablesVariables PrinciplesPrinciples ProcessesProcesses ComponentsComponents TechniquesTechniques Produ...
The PM4SD Methodology discerns three
different levels of governance
The Project Life Cycle goes
from the Project's Mandate to
the Benefits' Realization.
PM4SD™ Manual 2013
published with
www.tso.co.uk
Roles
• FEST owns PM4SD®//PM4SD™ copyright and builds relationship with
governments and public bodies organizations
• APMG Inter...
PM4SD Qualifications
Foundation Qualification
The purpose of the Foundation
qualification is to confirm that a
candidate has sufficient knowled...
General benefits
PLAN your destination with sustainability
DESIGN successful and sustainable tourism projects
MANAGE your sustainable touri...
Technical benefits
It is a flexible method applicable to every context
It can be taught
It is based on project best-practise experience
It fo...
APM GROUP is the certification
body for PM4SD
FEST owns the PM4SD
copyright and promote
the use of PM4SD
ATOs deliver the ...
Jlag Facts & Figures
Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic
150 tourism professionals Represent...
Leadership and Governance
for Sustainable Tourism
addresses one of the most important themes
in the tourism industry
HOW T...
PM4SD
™
Training Courses Calendar
SOCIAL PM4SD®
www.jlageurope.com
www.pm4sd.eu
www.festfoundation.eu
www.apmg-international.com
@pm4sd
www.facebook.com/Tou...
PM4SD: Design and deliver effective, sustainable tourism projects
PM4SD: Design and deliver effective, sustainable tourism projects
PM4SD: Design and deliver effective, sustainable tourism projects
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PM4SD: Design and deliver effective, sustainable tourism projects

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Presentation slides from APMG International webinar introducing PM4SD - the new guidance and certification scheme design to help deliver effective and sustainable tourism projects.

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  • The Summer School aims to be:
    1. A knowledge hub to share practices on how to plan and manage
    tourism funding with sustainability
    2. A knowledge hub to improve project management and effectiveness in
    the tourism sector
    3. A training event leading to a qualification for trainers and senior
    practitioners in project management for sustainable tourism
    4. A funding marketplace to develop joint funding proposals, developing
    concept notes and matching skill sets between professional project
    managers and organisations
    5. A networking event to disseminate best practices and papers related
    to the theme “Project Management and Sustainable Tourism”
    6. A leading event to promote PM4SD™ as best management practice
  • PM4SD: Design and deliver effective, sustainable tourism projects

    1. 1. PM4SD™: Design and deliver effective, sustainable tourism projects 09/05/2014 Silvia Barbone, Jlag PM4SD™ is a trademark of FEST
    2. 2. Agenda • Welcome and introduction – Lenny Descamps, Marketing Manager APMG-International France, Belgique – Silvia Barbone, president of JLAG • PM4SD Framework • Methodology • Qualifications • Benefits • Questions/Answers • More informations
    3. 3. • Examination Institute created in 1993 in the UK • Design training scheme and certifications • Accredit training organisations with the highest norms on the market for the benefits of the candidates • + 270 organisation accredited with 1500 trainers • Portfolio of 40 products: Project management, change and IT • 12 subsidiaries worldwide • + 250 000 exams in 2013 APMG-International
    4. 4. Your presenter: Silvia Barbone Silvia Barbone is an international expert in sustainable tourism with an extensive knowledge of the European tourism, cultural and social policies. She is the founder and the director of Jlag and FEST (Foundation for European Sustainable Tourism). Silvia has worked as consultant and researcher for local and national governments in Europe and Mediterranean countries. Silvia plans and manages small and large-scale tourism projects in partnership with Universities, enterprises, and public authorities. She is an experienced trainer in Project Management, Sustainable Tourism, and European Policies and Funding. She is the developer of the PM4SD™ (Project Management for European Sustainable Tourism) methodology and she has launched the European Summer School Leadership and Governance for Sustainable Tourism.
    5. 5. Framework
    6. 6. This Combination forms the basis of PM4SD® PRINCE2® is a registered trademark of AXELOS Limited PM4SD™is a Certified Project Management methodology, based on PRINCE2®, developed to design and implement tourism projects with sustainability in order to create long term benefits for destinations and local communities.
    7. 7. PM4SD™ is based on PRINCE2®, a structured method for effective project management. PM4SD™ has innovated and adapted PRINCE2® to the tourism sector, combining management aspects with sustainable tourism criteria and principles.
    8. 8. • PM4SD™ applies whenever an organisation, whatever public or private, needs to plan and manage a sustainable tourism initiative. • It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities. • It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management.
    9. 9. Rationale
    10. 10. A step forward in sustainable tourism – The tourism industry needs a next step for transforming the way tourism projects and destinations are managed, funded and made sustainable. PM4SD qualification aims to tackle this challenge
    11. 11. Key factors of success and competitiveness for the tourism industry GOVERNANCE MANAGEMENT
    12. 12. Target
    13. 13. ๏ Local, Regional, and National Public authorities ๏ Destinations ๏ Tourist Boards ๏ National and Regional Parks ๏ Heritage Sites ๏ Local Development Agencies ๏ Tour Operators ๏ Tourism and Cultural Networks ๏ National Trusts ๏ SMEs Organisations
    14. 14. ๏ Decision makers ๏ Academics ๏ Tourism Consultants ๏ Destination Managers ๏ Programme Managers ๏ Project Managers ๏ Team Managers ๏ Trainers ๏ Entrepreneurs Individuals
    15. 15. Which projects for PM4SD ?
    16. 16. ๏ Small and large scale projects ๏ Aim to implement sustainable tourism ๏ Raise awareness on the importance of Sustainable Tourism ๏ Contribute to the preservation of natural heritage and landscape ๏ Contribute to the preservation of a heritage ๏ Aim to promote local development ๏ Aim to create local growth ๏ Deliver benefits for local communities ๏ Involve Public-Private partnership ๏ Involve stakeholders ๏ Focus on tangible and intangible elements of tourism ๏ Focus on destinations ๏ Aim to implement sustainable tourism indicators
    17. 17. PM4SD Methodology
    18. 18. PM4SD Structure VariablesVariables PrinciplesPrinciples ProcessesProcesses ComponentsComponents TechniquesTechniques ProductsProducts 6 10 5 6 2 2 Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Specialist Product Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps Risks Management by Exception Project Closure Planning Benefits Focus on Products Progress Control Tailor to Suit the Project Environment Collaborative approach Sustainability Policy
    19. 19. The PM4SD Methodology discerns three different levels of governance
    20. 20. The Project Life Cycle goes from the Project's Mandate to the Benefits' Realization.
    21. 21. PM4SD™ Manual 2013 published with www.tso.co.uk
    22. 22. Roles
    23. 23. • FEST owns PM4SD®//PM4SD™ copyright and builds relationship with governments and public bodies organizations • APMG International manages PM4SD®//PM4SD™ certification scheme and it accredits ATOs ( Accredited Training Organizations) • ATOs deliver training
    24. 24. PM4SD Qualifications
    25. 25. Foundation Qualification The purpose of the Foundation qualification is to confirm that a candidate has sufficient knowledge and understanding of the PM4SD method to be able to work effectively with, or as a member of, a project management team working within an environment supporting PM4SD Exams certified by APM GROUP Practitioner Qualification The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding of how to apply and tailor PM4SD in a scenario situation. Candidates should be able to apply and understand how to tailor PM4SD effectively to a project within an organisation environment supporting PM4SD. Exams certified by APM GROUP
    26. 26. General benefits
    27. 27. PLAN your destination with sustainability DESIGN successful and sustainable tourism projects MANAGE your sustainable tourism project successfully LEARN how to get funding support for your tourism projects MONITOR how funding are spent CERTIFY your competences in sustainable tourism management INCREASE productivity ENHANCE your career internationally TRANSFORM your project ideas into concrete actions APPLY the sustainable tourism indicators with method NETWORK with key tourism players Make your contribution to sustainable tourism WHY join the PM4SD™ Training Courses?
    28. 28. Technical benefits
    29. 29. It is a flexible method applicable to every context It can be taught It is based on project best-practise experience It focuses on quality for the entire duration of the project It defines roles and responsibilities It includes risk management techniques It is a proactive method It follows sustainable tourism policies and guidelines It focuses on the objectives, benefits and results It is a low-cost but high impact procedure 10 reasons to adopt PM4SD
    30. 30. APM GROUP is the certification body for PM4SD FEST owns the PM4SD copyright and promote the use of PM4SD ATOs deliver the training PM4SD™ Roles TSO Publisher
    31. 31. Jlag Facts & Figures Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic 150 tourism professionals Representing 100 organisations from 15 countries 9 Foundation Training Courses & 2 Practitioner Training Courses Delivered 7 different countries 125 certified professionals in PM4SD® ๏ Jlag is the founder partner of FEST, Foundation for European Sustainable Tourism ๏ Jlag is a co-organiser of the European Summer School in “Leadership and Management for Sustainable Tourism” ๏ Jlag is member of the Global Partnership for Sustainable Tourism by UNEP
    32. 32. Leadership and Governance for Sustainable Tourism addresses one of the most important themes in the tourism industry HOW TO PLAN, MANAGE, AND MONITOR TOURISM PROJECTS WITH SUSTAINABILITY 2nd EDITION 1-3 July 2014 DURATION 2 days Public Conference and technical sessions · 1 day Study Visit BOARD MEMBERS FEST · Jlag · Leeds Metropolitan University · NECSTouR · UNEP · George Washington University · GIZ HOSTING ORGANISATION SEAMK University, Finland EU INSTITUTIONS European Commission · European Parliament · European Travel Commission SUMMER SCHOOL Mr Martin Schulz, President of the European Parliament, granted his High Patronage to the 2th PM4SD Summer School 3rd edition July 2015 HOST ORGANIZATION CALL OPEN IN JULY 14
    33. 33. PM4SD ™ Training Courses Calendar
    34. 34. SOCIAL PM4SD® www.jlageurope.com www.pm4sd.eu www.festfoundation.eu www.apmg-international.com @pm4sd www.facebook.com/TourismAroundEurope Project Management for Sustainable Tourism email silvia@jlageurope.com skype jlag_europe

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