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You’ve got Push!Why you ShouldFall in Lovewith Push Notifications
Tim Anglade@timangladetim.a@apigee.comMatt Dobson@mdobsmatt.d@apigee.com
You’ve Got M@il!You’ve Got Push!
Anyoneremember you’vegot M@il?
This behavior isabout as passé asdial-up, bookstores,or Greg Kinnear’scareer.
People don’t stay!The world ismobile
People don’t standin front of theirscreens! Or if theydo, not in front ofone app…
People don’t pull!They wantinformationpushed to them
13% of emailsopened98% of SMS read
Push Basics
Walkthrough
Apigeevs. the deliveryinfrastructure
DeliveryInfrastructure:APNS vs GCM (vsWNS, etc.)
It’s like IP vs. DNS!
Using a pushprovider
Setup is simple
Message deliveryis consistent
Messaging isscalable
Push provides adirect channel tousers
Use-cases
Mass Vs. TargetedMessages
1. Mass Pushes
“New versionis out”
Can havedrawbacks
An “unsubscribe”here is more costlythan an email one.
2. Targeted Pushes
2a. Timeor Events
2b. Place
2c. Preferences
2d. Interactions
2e. Combinations
Give your userscontext
Send themrelevant messages
You shouldexercise restraint
Again:an “unsubscribe”here is more costlythan an email one!
Customization iskey
Try it today!10M pushes/month freej.mp/apigee-push-signupj.mp/apigee-push
Get Helpj.mp/app-craftj.mp/api-craft
More webcasts!youtube.com/apigeeslideshare.net/apigee
Fall in Love withPush Notifications!twitter.com/apigeemdobstimangladej.mp/apigee-push-signupapigee-push
Building Engaging Apps: Why you should fall in love with Push Notifications
Building Engaging Apps: Why you should fall in love with Push Notifications
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Building Engaging Apps: Why you should fall in love with Push Notifications

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Building Engaging Apps: Why you should fall in love with Push Notifications

  1. 1. You’ve got Push!Why you ShouldFall in Lovewith Push Notifications
  2. 2. Tim Anglade@timangladetim.a@apigee.comMatt Dobson@mdobsmatt.d@apigee.com
  3. 3. You’ve Got M@il!You’ve Got Push!
  4. 4. Anyoneremember you’vegot M@il?
  5. 5. This behavior isabout as passé asdial-up, bookstores,or Greg Kinnear’scareer.
  6. 6. People don’t stay!The world ismobile
  7. 7. People don’t standin front of theirscreens! Or if theydo, not in front ofone app…
  8. 8. People don’t pull!They wantinformationpushed to them
  9. 9. 13% of emailsopened98% of SMS read
  10. 10. Push Basics
  11. 11. Walkthrough
  12. 12. Apigeevs. the deliveryinfrastructure
  13. 13. DeliveryInfrastructure:APNS vs GCM (vsWNS, etc.)
  14. 14. It’s like IP vs. DNS!
  15. 15. Using a pushprovider
  16. 16. Setup is simple
  17. 17. Message deliveryis consistent
  18. 18. Messaging isscalable
  19. 19. Push provides adirect channel tousers
  20. 20. Use-cases
  21. 21. Mass Vs. TargetedMessages
  22. 22. 1. Mass Pushes
  23. 23. “New versionis out”
  24. 24. Can havedrawbacks
  25. 25. An “unsubscribe”here is more costlythan an email one.
  26. 26. 2. Targeted Pushes
  27. 27. 2a. Timeor Events
  28. 28. 2b. Place
  29. 29. 2c. Preferences
  30. 30. 2d. Interactions
  31. 31. 2e. Combinations
  32. 32. Give your userscontext
  33. 33. Send themrelevant messages
  34. 34. You shouldexercise restraint
  35. 35. Again:an “unsubscribe”here is more costlythan an email one!
  36. 36. Customization iskey
  37. 37. Try it today!10M pushes/month freej.mp/apigee-push-signupj.mp/apigee-push
  38. 38. Get Helpj.mp/app-craftj.mp/api-craft
  39. 39. More webcasts!youtube.com/apigeeslideshare.net/apigee
  40. 40. Fall in Love withPush Notifications!twitter.com/apigeemdobstimangladej.mp/apigee-push-signupapigee-push

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