Successfully reported this slideshow.

Boss, we need an API!

11,275 views

Published on

Today, APIs are defining the winners of tomorrow. But even if the benefits are obvious to you - how can you sell your API strategy internally?
What messages will inspire your executives, business development, IT and others to act? What market and customer data is out there to help, and how do you weave it into a compelling story?
Join a live webinar with Sam Ramji, Brian Mulloy and Brian Pagano and get the recipes for being successful in selling an API initiative internally, including your boss.


We Will Discuss »
The best practices for being a change agent: DOs and DON'Ts
The messages that work best for various stakeholders across the organization
Channeling the voice of your customers and partners to shape your API strategy

Published in: Technology, Business

Boss, we need an API!

  1. 1. Boss, We Need an API!Brian Pagano Sam Ramji Brian Mulloy@brianpagano @sramji @landlessnessApigee@apigee
  2. 2. @landlessness @sramji @brianpagano
  3. 3. Rapid API Workshop Webinar Seriesvideos & slides at http://blog.apigee.com/taglist/webinarMapping out your API Strategy Pragmatic REST: API Design Fu 10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big PictureBoss, we need an API!
  4. 4. You: are a technologist (or a tech-savvy business person)
  5. 5. You: want an API at your organization
  6. 6. You: think the value is self-evident
  7. 7. They: don’t see it
  8. 8. You (undeterred): answer the call to be a hero
  9. 9. We: have your back
  10. 10. TopicsChange AgencyKey API StakeholdersKey API MessagesPutting it All TogetherGood Reads
  11. 11. Change AgencyCommandments of Influence
  12. 12. 1. It is not about you, it is about your teamand your company
  13. 13. 2. Know what will get your listener and yourlistener’s boss promoted
  14. 14. 3. Do what is right for the business. Dontjust play with shiny toys.
  15. 15. 4. Do the homework to figure out how theAPI will make that happen
  16. 16. 5. Realize that the listener will always knowless than you about APIs
  17. 17. 6. Realize thats a good thing for everyone
  18. 18. 7. Channel the voice of the customer
  19. 19. 8. Be helpful, reasonable, and inspiring
  20. 20. 9. Believe in what you are doing. Smile. Alot. Even on the phone.
  21. 21. 10. Honestly want everyone involved, andeveryone who is in your way, to succeed
  22. 22. 11. To the best of your ability, give themthe tools to succeed
  23. 23. 12. Find buddies
  24. 24. 13. Talk to people. Face-to-face ifpossible. Build consensus before decisionpoints. Build consensus before you getanywhere near a meeting.
  25. 25. 14. Have a clearly articulated vision- Whatdoes success look like? How will we getfrom point A to Point B?
  26. 26. 15. People are often afraid to act or breakfrom the status quo. Fear can be powerful.Create the conditions for people to safelyfollow your vision.
  27. 27. 16. REALLY, it is not about you, it is aboutyour team and your company
  28. 28. Key API Stakeholders(and what gets them promoted)
  29. 29. Generally
  30. 30. How to find API stakeholders • Apps • Devices • New channels • Social • Local • Mobile • New revenue streams • Be expansive • Practical people
  31. 31. Specifically
  32. 32. Core Products • Product Managers • Professional Services • Support Teams
  33. 33. Business Development • Partner Reps • Quota-carrying Managers • Strategic Accounts
  34. 34. Marketing & Sales • Social Media Managers • Creative Agencies • Sales Operations
  35. 35. IT • Mobile App Teams • Web Teams • CTOs & Architects (SOA veterans) • Storage • Security • Network
  36. 36. Executives and Board • CEO • Board Members • Leadership Team
  37. 37. Key API Messages(that lead to promotions)
  38. 38. “Hey Everyone, Integration!” “Shared Services!” “APIs!”
  39. 39. “Hey Everyone, Integration!” “Shared Services!” “APIs!”
  40. 40. Targeted Value Proposition
  41. 41. Target Stakeholder For: Statement of Need or Opportunity Who: Project CategoryOur API Initiative is: Statement of Benefit That: Other Initiatives Unlike: Primary Differentiator Our API Initiative : Proof that Benefit can be Delivered Because :
  42. 42. Marketing & Sales • Social Media Managers • Creative Agencies • Sales Operations
  43. 43. Target Stakeholder For: our social media marketers Statement of Need or Opportunity Who: promote our brand on twitter, facebook & emerging networks Project CategoryOur API Initiative is: social media infrastructure Statement of Benefit That: launches campaigns faster with a richer brand experience Other Initiatives Unlike: the one-off facebook app we did last year Primary Differentiator will work with all social networks and the more campaigns we do Our API Initiative : the faster and deeper we’ll execute each one Proof that Benefit can be Delivered our proven approach is modeled to work like the platforms of Because : facebook, twitter, google and other social media leaders.
  44. 44. Marketing & Sales • Social Media Managers • Creative Agencies • Sales Operations
  45. 45. Target Stakeholder For: our creative agencies Statement of Need or Opportunity Who: find it slow and challenging to work with us on key projects Project CategoryOur API Initiative is: a self-service developer platform Statement of Benefit unleashes creativity, lowers project management overhead and That: creates successful applications more quickly Other Initiatives Unlike: our current, cumbersome infrastructure Primary Differentiator is created and maintained like an actual product and we treat Our API Initiative : agency developers like customers Proof that Benefit can be Delivered our proven approach is modeled to work like the platforms of Because : facebook, twitter, google and other social media leaders.
  46. 46. IT • Mobile App Teams • Web Teams • CTOs & Architects (SOA veterans)
  47. 47. Boxer Peter Buckley who has lost 256 out of 299 fights.
  48. 48. Target StakeholderFor: Statement of Need or OpportunityWho:
  49. 49. Putting it All Together
  50. 50. 63
  51. 51. Value Elevator PitchExecutive Presentation Business Plan Spreadsheets
  52. 52. Good Reads
  53. 53. Sam Ramji’s Suggestion
  54. 54. Brian Pagano’s Suggestion
  55. 55. Brian Mulloy’s Suggestion
  56. 56. Next timevideos & slides at http://blog.apigee.com/taglist/webinarMapping out your API Strategy Pragmatic REST: API Design Fu 10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big PictureBoss, we need an API!
  57. 57. THANK YOUQuestions and ideas to:Brian Mulloy@landlessnessbrian@apigee.com@apigee

×