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Today’s Presenters
3
©2015 Apigee. All Rights Reserved. 
Peter Wannemacher
Forrester Research
Brian Pagano
Apigee
© 2016 Forrester Research, Inc. Reproduction Prohibited 4
We work with business and
technology leaders to develop
customer...
Prediction one: APIs will take center stage.
© 2016 Forrester Research, Inc. Reproduction Prohibited 6
Four types of APIs
Internal Product B2B Open
© 2016 Forrester Research, Inc. Reproduction Prohibited 7
PayPal is uses internal APIs
Source: Craft Conference 2015: Evol...
© 2016 Forrester Research, Inc. Reproduction Prohibited 8
Xignite sells APIs to FIs and other firms
Source: Xignite
© 2016 Forrester Research, Inc. Reproduction Prohibited 9
BBVA and Mondo both use open APIs
Sources: Forrester Case Study:...
© 2016 Forrester Research, Inc. Reproduction Prohibited 10
E*TRADE is looking to productize APIs
Source: E*TRADE
Prediction two: The mobile mind shift will
continue to reshape customers’ behaviors
and expectations.
© 2016 Forrester Research, Inc. Reproduction Prohibited 12
How we define the mobile mind shift
The expectation that I can ...
© 2016 Forrester Research, Inc. Reproduction Prohibited 13
Context will drive success in 2016
Context is everything you kn...
© 2016 Forrester Research, Inc. Reproduction Prohibited 14
Deconstructing the mobile mind shift
Source: Forrester’s “The M...
© 2016 Forrester Research, Inc. Reproduction Prohibited 15
Discover focused on a key mobile
moment
Source: Discover iPhone...
© 2016 Forrester Research, Inc. Reproduction Prohibited 16
Yet customers remain wary of mobile
Source: Discover iPhone app
Prediction three: Cross-channel banking
experiences (and expectations) will surge.
© 2016 Forrester Research, Inc. Reproduction Prohibited 18
How we define cross-channel
Any instance in which a customer or...
Prediction four: Banks and disruptors will
push into the shared finances market.
© 2016 Forrester Research, Inc. Reproduction Prohibited 20
How we define shared finances
Any situation in which a person a...
Prediction five: Executives will move
resources to back-end initiatives.
© 2016 Forrester Research, Inc. Reproduction Prohibited 22
Financial firms will re-engineer in 2016
Source: Forrester’s Mo...
Prediction six: Real-time will go prime time
© 2016 Forrester Research, Inc. Reproduction Prohibited 24
BBVA partnered with Dwolla using an API
Source: Forbes
Prediction seven: Customers will demand
personalization… without realizing it.
© 2016 Forrester Research, Inc. Reproduction Prohibited 26
Personalization has been limited…
Source: Chase secure website
© 2016 Forrester Research, Inc. Reproduction Prohibited 27
…though that is starting to change
Source: USAA Savings Coach a...
Prediction eight: Bank executives will
make better use of analytics
© 2016 Forrester Research, Inc. Reproduction Prohibited 29
Key takeaways and what it means
1.  Execs at financial provider...
forrester.com
Thank you
Peter Wannemacher
@p_wannemacher
pwannemacher@forrester.com
Have questions for the presenters or
need to reach an Apigee representative?
Email us at webcasts@apigee.com
31
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Eight Ways The Digital Financial Services Market Will Shift In 2016

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Eight major digital shifts will rock the financial services industry in 2016 and APIs will be front and center ("Predictions 2016: Financial Services Execs Wake Up to Digital Transformation," Forrester Research, Inc., Nov 2015). It’s a critical time for financial services execs to get insight into what lies ahead, in terms of their customers’ expectations and the competition.

Join guest speaker, Forrester’s Peter Wannemacher, in our webcast as he analyzes these trends.

Published in: Technology

Eight Ways The Digital Financial Services Market Will Shift In 2016

  1. 1. ©2015 Apigee. All Rights Reserved.
  2. 2. Slideshare slideshare.com/apigee Apigee Community https://community.apigee.com YouTube" youtube.com/apigee
  3. 3. Today’s Presenters 3 ©2015 Apigee. All Rights Reserved. Peter Wannemacher Forrester Research Brian Pagano Apigee
  4. 4. © 2016 Forrester Research, Inc. Reproduction Prohibited 4 We work with business and technology leaders to develop customer-obsessed strategies that drive growth.
  5. 5. Prediction one: APIs will take center stage.
  6. 6. © 2016 Forrester Research, Inc. Reproduction Prohibited 6 Four types of APIs Internal Product B2B Open
  7. 7. © 2016 Forrester Research, Inc. Reproduction Prohibited 7 PayPal is uses internal APIs Source: Craft Conference 2015: Evolution of the PayPal API: Platform & Culture
  8. 8. © 2016 Forrester Research, Inc. Reproduction Prohibited 8 Xignite sells APIs to FIs and other firms Source: Xignite
  9. 9. © 2016 Forrester Research, Inc. Reproduction Prohibited 9 BBVA and Mondo both use open APIs Sources: Forrester Case Study: BBVA; Mondo
  10. 10. © 2016 Forrester Research, Inc. Reproduction Prohibited 10 E*TRADE is looking to productize APIs Source: E*TRADE
  11. 11. Prediction two: The mobile mind shift will continue to reshape customers’ behaviors and expectations.
  12. 12. © 2016 Forrester Research, Inc. Reproduction Prohibited 12 How we define the mobile mind shift The expectation that I can get what I want in my immediate context and moments of need.
  13. 13. © 2016 Forrester Research, Inc. Reproduction Prohibited 13 Context will drive success in 2016 Context is everything you know about a customer or prospect at the point of engagement.
  14. 14. © 2016 Forrester Research, Inc. Reproduction Prohibited 14 Deconstructing the mobile mind shift Source: Forrester’s “The Mobile Mind Shift,” Groundswell Press, 2014 Companies Platforms People Processes Mind Devices Applications
  15. 15. © 2016 Forrester Research, Inc. Reproduction Prohibited 15 Discover focused on a key mobile moment Source: Discover iPhone app
  16. 16. © 2016 Forrester Research, Inc. Reproduction Prohibited 16 Yet customers remain wary of mobile Source: Discover iPhone app
  17. 17. Prediction three: Cross-channel banking experiences (and expectations) will surge.
  18. 18. © 2016 Forrester Research, Inc. Reproduction Prohibited 18 How we define cross-channel Any instance in which a customer or prospect moves from one touchpoint to another when completing an objective.
  19. 19. Prediction four: Banks and disruptors will push into the shared finances market.
  20. 20. © 2016 Forrester Research, Inc. Reproduction Prohibited 20 How we define shared finances Any situation in which a person acts as an observer of, partner in, or proxy for another person’s finances.
  21. 21. Prediction five: Executives will move resources to back-end initiatives.
  22. 22. © 2016 Forrester Research, Inc. Reproduction Prohibited 22 Financial firms will re-engineer in 2016 Source: Forrester’s Mobile Banking Strategy playbook
  23. 23. Prediction six: Real-time will go prime time
  24. 24. © 2016 Forrester Research, Inc. Reproduction Prohibited 24 BBVA partnered with Dwolla using an API Source: Forbes
  25. 25. Prediction seven: Customers will demand personalization… without realizing it.
  26. 26. © 2016 Forrester Research, Inc. Reproduction Prohibited 26 Personalization has been limited… Source: Chase secure website
  27. 27. © 2016 Forrester Research, Inc. Reproduction Prohibited 27 …though that is starting to change Source: USAA Savings Coach app
  28. 28. Prediction eight: Bank executives will make better use of analytics
  29. 29. © 2016 Forrester Research, Inc. Reproduction Prohibited 29 Key takeaways and what it means 1.  Execs at financial providers will spend more on (and expect more of) APIs • APIs are a means, not an end 2.  Mobile will play a central role in strategy • Apps & sites will act as catalysts & connective tissue 3.  Firms will take iterative approaches to digital • Test & learn will matter more than any one strategy
  30. 30. forrester.com Thank you Peter Wannemacher @p_wannemacher pwannemacher@forrester.com
  31. 31. Have questions for the presenters or need to reach an Apigee representative? Email us at webcasts@apigee.com 31 ©2015 Apigee. All Rights Reserved.

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