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Marketing for entrepreneurs of the future

Keynote presented during 1o Seminário de Marketing da Serra Gaúcha #SMSG
Caxias do Sul, Brazil - April 14th 2015

- Attention Span
- Brands and Inadequacy Marketing
- Transformative and encouraging Marketing
- Customers, Users, Entrepreneur, Brand and Competition
- Common place and differentiation
- Marketing: to create links
- Value = relevant, unique, defensible
- Amazon Dash
- Market factors (PEST)
- 3D printing
- Communities and Tribes
- Promising businesses
- Social Media / Browsers / Devices / Apps
- Car share: Uber, Lyft, Zipcar, Car2Go
- Arab Spring
- Communities: freedom to self-define
- Serra Gaúcha

Promoted by AMARKS: http://www.amarks.com.br/new/

Marketing for entrepreneurs of the future

  1. 1. Andre Piazza @AndreAtDell http://linkd.in/andrepiazza Andre Piazza @AndreAtDell #SMSG Marketing for entrepreneurs of the future Strategy, Differentiators and Value
  2. 2. What is your favorite animation? @AndreAtDell #SMSG 2
  3. 3. “The Story of Anyburg” Disney Studios, 1957 @AndreAtDell #SMSG 3
  4. 4. Attention Span 2000 12 sec 2013 8 sec @AndreAtDell #SMSG 4
  5. 5. sec Attention Span @AndreAtDell #SMSG 5
  6. 6. Attention Span Evolution @AndreAtDell #SMSG 6 smartphone
  7. 7. @AndreAtDell #SMSG 7
  8. 8. @AndreAtDell #SMSG 8 brands people aspirations ideas resources opinionsinteraction We are inadequated. uncapable. Demand created at the expense of personal and collective identity
  9. 9. @AndreAtDell #SMSG 9 Who will encourage the human being in crisis?
  10. 10. @AndreAtDell #SMSG 10 A new dimension for Marketing
  11. 11. Differentiators Value Strategy @AndreAtDell #SMSG 11
  12. 12. Customers // Users CompetitorsEntrepreneur // Brand @AndreAtDell #SMSG 12
  13. 13. Common place @AndreAtDell #SMSG 13
  14. 14. @AndreAtDell #SMSG 14
  15. 15. Differentiators @AndreAtDell #SMSG 15
  16. 16. @AndreAtDell #SMSG 16 For you I’m only a fox like a hundred thousand other foxes. But if you tame me we’ll need each other. You’ll be the only boy in the world for me and I’ll be the only fox in the world for you.... The Little Prince and the Fox
  17. 17. @AndreAtDell #SMSG 17
  18. 18. Value • Relevant • Unique • Defensible @AndreAtDell #SMSG 18
  19. 19. @AndreAtDell #SMSG 19 Amazon Dash Immediacy of interaction need  brand Why?
  20. 20. @AndreAtDell #SMSG 20 Amazon Dash Why? Convenience
  21. 21. Wearables Computing power attached to the human body @AndreAtDell #SMSG 21 Why?
  22. 22. Market • Politics • Economy • Society • Technology P.E.S.Te @AndreAtDell #SMSG 22
  23. 23. @AndreAtDell #SMSG 23 Technology: 3D printing manufacturing anywhereWhy?
  24. 24. Strategy @AndreAtDell #SMSG 24
  25. 25. Differentiators Value Strategy @AndreAtDell #SMSG 25
  26. 26. Communities @AndreAtDell #SMSG 26
  27. 27. @AndreAtDell #PCATX13 27 “For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” Seth Godin
  28. 28. Communities @AndreAtDell #SMSG 28
  29. 29. @AndreAtDell #SMSG 29 #people intensity of experience promissing businesses > >> > time the power of communities #users
  30. 30. Social Media / Browser / Devices / Apps @AndreAtDell #SMSG 30
  31. 31. Car share market resource optimization, convenience, interactionWhy? @AndreAtDell #SMSG 31
  32. 32. Car share market Cannibalizing taxi cabs market... ... while car rentals remain flat @AndreAtDell #SMSG 32
  33. 33. Arab Spring social media – a new place to express aspirationsWhy? @AndreAtDell #SMSG 33
  34. 34. @AndreAtDell #SMSG 34 communities people aspirations ideas resources opinionsinteraction We are __________. free to self-define
  35. 35. The road to sales enablement Differentiators Marketing of the future Strategy Communities Value @AndreAtDell #SMSG 35 Person
  36. 36. Serra Gaúcha re-enact your history @AndreAtDell #SMSG 36
  37. 37. Sense of Opportunity @AndreAtDell #SMSG 37
  38. 38. Serra Gaúcha recall your values @AndreAtDell #SMSG 38
  39. 39. Hosting newcomers @AndreAtDell #SMSG 39
  40. 40. Serra Gaúcha find your vocation @AndreAtDell #SMSG 40
  41. 41. Technique @AndreAtDell #SMSG 41
  42. 42. Serra Gaúcha live your purpose @AndreAtDell #SMSG 42
  43. 43. We are Serra Gaúcha. @AndreAtDell #SMSG 43
  44. 44. We are Serra Gaúcha. @AndreAtDell #SMSG 44
  45. 45. Thank you Andre Piazza @AndreAtDell http://linkd.in/andrepiazza @AndreAtDell Linkedin.com/in/AndrePiazza Andre Piazza Slideshare.net/Apiazza

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