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Marketing and Digital Acronym Cheat Sheet

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Have you ever been in a meeting or talking with a client and they throw out an acronym that you're not familiar with? It sucks because as the conversation goes on, you've know tuned everything else out because you're still thinking about that acronym that was used earlier. Here is a handy cheat sheet of marketing and digital acronyms that you can bookmark that will make things a lot easier.

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Marketing and Digital Acronym Cheat Sheet

  1. 1. MARKETING AND DIGITAL ACRONYM CHEAT SHEET Created by Apex Virtual Solutions
  2. 2. Apex Virtual Solutions 866-874-3647 www.apexassisting.com Marketing Acronym Cheat Sheet ACD - Associate Creative Director AIDA - Attention, Interest, Desire, Action AJAX - Asynchronous Javascript and XML API - Application program interface AOV - Average order value AR - Augmented reality ASP - Application service provider ATD - Agency trading desk B2B - Business to business B2C - Business to consumer BI- Business Intelligence CAC - Customer Acquisition Cost CCO - Chief Creative Officer CD - Creative Director CLV - Customer lifetime value CMS - Content management system CPA - Cost per acquisition / action
  3. 3. Apex Virtual Solutions 866-874-3647 www.apexassisting.com CPC - Cost per click CPL - Cost per lead CPM - Cost per thousand CPV - Cost per view (see also PPV) CR - Conversion rate CRM - Customer relationship management CRO - Conversion rate optimization CSS - Cascading style sheets CTA - Call to action CTR - Click-through rate CX - Customer experience DM - Direct mail (or 'Direct message', in Twitter circles) DMP - Data management platform DNS - Domain name system DR - Direct response DSP - Demand-side platform ECD - Executive Creative Director ECPM - Effective CPM EPC - Earnings per click
  4. 4. Apex Virtual Solutions 866-874-3647 www.apexassisting.com EPM - Earnings per thousand ESP - Email service provider FB - Facebook FBML - Facebook Markup Language FTP - File transfer protocol GA - Google Analytics HIPPO - Highest paid person's opinion HTML - HyperText Markup Language HTTP - Hyper Text Transfer Protocol HTTPS - Hyper Text Transfer Protocol Secure IM - Instant Messaging IMAP - Internet Message Access Protocol IP - Intellectual property (or 'Internet Protocol') IPTV - Internet protocol television ISP - Internet service provider KPI - Key performance indicator LTV - Lifetime value MA - Marketing Automation MoM - Month on month
  5. 5. Apex Virtual Solutions 866-874-3647 www.apexassisting.com MLM - Multi-level marketing MQL - Marketing Qualified Leads MRR- Monthly Recurring Revenue MVT - Multivariate testing OEM - Original equipment manufacturer OS - Operating system (sometimes this is used for 'open source') PHP - PHP Hypertext Preprocessor POS - Point of sale PPC - Pay per click PPL - Pay per lead PPV - Pay per view PR - PageRank PV - Pageviews QA - Quality assurance QR Code - Quick response code QS - Quality score RFI - Request for information RFP - Request for proposal ROI - Return on investment
  6. 6. Apex Virtual Solutions 866-874-3647 www.apexassisting.com RON - Run of network ROR - Ruby on Rails ROS - Run of site RSS - Really Simple Syndication RT - Retweet RTB - Real time bidding RTD - Real time data S2S - Server to server SaaS - Software as a service SEM - Search engine marketing SEO - Search engine optimization SERP - Search engine results page SLA - Service level agreement SM - Social media SMART - Specific, Measurable, Attainable, Relevant and Time-bound SME - Small / medium enterprise. (aka SMB = ‘business’) SMM - Social media marketing SMO - Social media optimization SMP - Social media platform
  7. 7. Apex Virtual Solutions 866-874-3647 www.apexassisting.com SMS - Short message service SOV - Share of voice SOW - Statement of work SSL - Secure Sockets Layer SSP - Supply-side platform SWOT - Strengths, weaknesses, opportunities, threats TLD - Top level domain TOS - Terms of service UCD - User-centric design UI - User interface UGC - User-generated content URL - Uniform resource locator USP - Unique selling proposition UV - Unique visitor UX - User experience VAR - Value Added Reseller VOD - Video on demand VM - Viral marketing WOMM - Word of mouth marketing
  8. 8. Apex Virtual Solutions 866-874-3647 www.apexassisting.com WYSIWYG - What you see is what you get YOY - Year on year YTD - Year to date XML - Extensible Markup Language ZMOT- Zero Moment of Truth TLD - Top level domain TOS - Terms of service UCD - User-centric design UI - User interface UGC - User-generated content URL - Uniform resource locator USP - Unique selling proposition UV - Unique visitor UX - User experience VOD - Video on demand VM - Viral marketing WOMM - Word of mouth marketing WYSIWYG - What you see is what you get
  9. 9. Apex Virtual Solutions 866-874-3647 www.apexassisting.com YOY - Year on year YTD - Year to date XML - Extensible Markup Language

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