Putting Social Media to work in Information Services


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Social Media Workshop delivered to the Association of Information Managers on issues, challenges, opportunities and good practice from the sector

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Putting Social Media to work in Information Services

  1. 1. Putting Social Media to work in Information Services
  2. 2. The Web of today <ul><li>“ Web 2.0 has moved beyond hype and become the Web of today - </li></ul><ul><li>social, mobile, ambient, volatile, and disruptive.” </li></ul><ul><li>The Scholarly Kitchen (2011) </li></ul>Flickr Image Capture Queen
  3. 3. Always connected… <ul><li>The technologies we use are increasingly </li></ul><ul><li>cloud-based </li></ul><ul><li>consumerised </li></ul><ul><li>decentralised </li></ul>Storage in the cloud Access from any device … and any location … at any time
  4. 4. Communities of practice <ul><li>My online contacts are now the way in which I get my information. They are constantly sending me a stream of useful stuff, which is personalized to my interests, based on my choices of who to follow, and who to pay attention to. So this isn't 'social' in the way that we're used to thinking of it, it's a hugely influential stream of data. If I follow you, you influence me, and if you follow me, I'm influencing you Phil Bradley </li></ul>
  5. 5. The Digital Divide <ul><li>It’s between those who know how to </li></ul><ul><ul><li>access and distribute information </li></ul></ul><ul><ul><li>using new channels </li></ul></ul><ul><ul><li>create and mix content </li></ul></ul><ul><ul><li>build networks </li></ul></ul><ul><ul><li>… and those who don’t </li></ul></ul>
  6. 6. Opportunities for Information Services <ul><li>Timely, targeted delivery of content </li></ul><ul><li>Modernise services </li></ul><ul><li>Reach new users </li></ul><ul><li>Add value for all users </li></ul><ul><li>Improve marketing and promotion </li></ul>Flickr Image Seattle Public Library
  7. 7. Social Media guide for researchers “… using social media to bridge disciplinary boundaries, to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research”
  8. 8. Challenges <ul><li>Capacity </li></ul><ul><li>Motivating and training staff </li></ul><ul><li>Supporting users </li></ul><ul><li>Selecting the right tools </li></ul><ul><li>Measuring traffic, impact and success </li></ul>Flickr Image US Army
  9. 9. Barriers <ul><li>Management concerns about inappropriate use </li></ul><ul><li>Technical issues around capacity and security </li></ul>Flickr Image: Prejudice
  10. 10. Perceptions Hype
  11. 11. Sustainability <ul><li>Platforms disappear overnight? </li></ul><ul><li>Time taken to blog, tweet, bookmark, measure, monitor…? </li></ul><ul><li>People move on, lose interest…? </li></ul>
  12. 12. Public and private <ul><li>Social media can blur distinctions between public and private </li></ul>
  13. 13. Time wasting… Twitpic Image by Jane Bozarth
  14. 14. First things first <ul><li>It’s about the organisation’s goals and business objectives first , </li></ul><ul><li>and how Social Media tools can deliver those second </li></ul><ul><li>not the other way around </li></ul>
  15. 15. Start from the Business Plan <ul><li>Can Social Media help you achieve your goals? </li></ul><ul><li>Can you do something new? Or differently? </li></ul><ul><li>What are the cost implications? </li></ul><ul><li>Which tools/ platforms are appropriate? </li></ul>Flickr Image: On target
  16. 16. Risks <ul><li>Overvaluing the potential </li></ul><ul><li>Underestimating the commitment </li></ul><ul><li>Missing the target </li></ul><ul><li>Getting it wrong </li></ul><ul><li>Doing nothing </li></ul>
  17. 17. Managing Risk <ul><li>Identify the risks </li></ul><ul><li>Assess them </li></ul><ul><li>Address them </li></ul><ul><li>Review them </li></ul><ul><li>Use a Risk Management Framework </li></ul>Ampelmann Image Wikipedia
  18. 18. The right way to do it <ul><li>Develop a strategy </li></ul><ul><li>Set goals </li></ul><ul><li>Choose platforms carefully </li></ul><ul><li>Support skills development </li></ul><ul><li>Develop a policy and guidelines </li></ul><ul><li>Be consistent across platforms </li></ul><ul><li>Communicate internally </li></ul>
  19. 19. The Five Ways Companies Organize for Social Business - Jeremiah Owyang What will work in your organisation?
  20. 20. Stages of change Process of Transition diagram John Fisher (2003) Source: Business Balls
  21. 21. Tools, Technologies and Platforms
  22. 22. Connections to…
  23. 23. Connections to … <ul><li>RSS feeds </li></ul><ul><li>Aggregators </li></ul><ul><li>Bookmarks </li></ul><ul><li>Slideshare </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul>
  24. 24. “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
  25. 25. RSS feeds <ul><li>A format for regularly updating web content </li></ul><ul><li>Users stay current by subscribing to feeds </li></ul><ul><li>Web pages deliver content by incorporating a feedburner. </li></ul><ul><li>Updates are automatically delivered without having to visit websites. </li></ul>
  26. 26. Twitter <ul><li>Reaches a wide audience quickly at low cost </li></ul><ul><li>Disseminates information </li></ul><ul><li>Builds networks </li></ul><ul><li>Spreads innovation </li></ul>Flickr Image: Not getting involved Drives traffic to websites
  27. 27. Use Twitter for… <ul><li>Updates </li></ul><ul><li>Alerts </li></ul><ul><li>Announcements </li></ul><ul><li>Links </li></ul><ul><li>Event Amplification </li></ul><ul><li>Research </li></ul><ul><li>Marketing </li></ul>
  28. 28. Social networks <ul><li>Build audiences </li></ul><ul><li>Make you visible </li></ul><ul><li>Engage with people </li></ul><ul><li>Support advocacy </li></ul><ul><li>Reach people fast </li></ul>Flickr Image: Join our team / Economies of scale
  29. 29. Use Social Networks for… Networking Discussions Links Marketing Updates Announcements Events Campaigns
  30. 30. Blogs <ul><li>The place to come for </li></ul><ul><li>authoritative information </li></ul><ul><li>new thinking </li></ul><ul><li>good practice </li></ul>Flickr Image: Rosie the Blogger / Up your profile
  31. 31. Use blogs for… <ul><li>Sharing news and content </li></ul><ul><li>Publishing </li></ul><ul><li>Forums for discussion, reflection </li></ul><ul><li>Delivering training </li></ul>Blogge r Tumblr
  32. 32. Use Wikis for… <ul><li>Sharing knowledge </li></ul><ul><li>Aggregating content </li></ul><ul><li>Peer review </li></ul><ul><li>Supporting best practice </li></ul><ul><li>Team working </li></ul><ul><li>Reference queries </li></ul>Collaborative editing of web content and structure by users
  33. 33. Start pages <ul><li>Create your own information portal with links to resources, databases, news. </li></ul><ul><li>Aggregate content and make it accessible to your users. </li></ul>
  34. 34. Library Thing <ul><li>Small libraries and information services use LibraryThing for Libraries to catalogue resources, list new titles, recommend resources </li></ul><ul><li>And can deliver services to users via mobile apps </li></ul>
  35. 35. Use photo sharing for… <ul><li>Sharing images </li></ul><ul><li>Sourcing images </li></ul><ul><li>Accessing archives </li></ul><ul><li>Crowdsourcing information </li></ul><ul><li>Publicity </li></ul><ul><li>Marketing </li></ul><ul><li>Event amplification </li></ul>
  36. 36. … a thousand words <ul><li>Never use images without permission. </li></ul><ul><li>Look for images with a Creative Commons license. </li></ul><ul><li>Stick to FlickrCC or Flickr Creative Commons </li></ul>flickrcc.bluemountains.ne t ALWAYS check copyright Attribution link
  37. 37. Video content Lectures, courses, conferences, tutorials from universities, libraries, museums, professional bodies, organisations and individuals
  38. 38. Podcasts <ul><li>Audio and video to download </li></ul><ul><li>Lectures, interviews, webinars, archive recordings… </li></ul><ul><li>Via iTunes or other feeds </li></ul>
  39. 39. Presentations online <ul><li>Presentations from any event can be uploaded, stored, searched and accessed </li></ul><ul><li>some with audio tracks </li></ul>
  40. 40. Conferences for free <ul><li>Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs. </li></ul><ul><li>Courses, conferences, events happening now, last week or last year </li></ul><ul><li>Anywhere in the world </li></ul>
  41. 41. Discussions online Explain what you do Interviews with innovators, leaders and practitioners. Panel discussions on current trends, issues and developments. Flickr Image: Studio Lights
  42. 42. Use Social Bookmarks for… <ul><li>Archiving content </li></ul><ul><li>Accessing content </li></ul><ul><li>Finding content </li></ul><ul><li>Organising and sharing content </li></ul><ul><li>Promoting resources </li></ul>Diigo Delicious Bookmarks for this presentation are on Diigo
  43. 43. Curation – the next step <ul><li>Social Media and Political Activism </li></ul><ul><li>Digital Media Literacy for Parents </li></ul><ul><li>Addressing information overload by sorting out the good stuff from the bad, picking out the best and putting it into some sort of context then publishing it. </li></ul>
  44. 44. Running an event <ul><li>Event website on Tumblr </li></ul><ul><li>Bookings on Eventbrite </li></ul><ul><li>Promoted on Twitter </li></ul><ul><li>Programme /reports on Wikispaces </li></ul><ul><li>Sponsorship via PayPal </li></ul><ul><li>Event coverage on Twitter </li></ul>#libcampuk11 Many who came blogged about the event afterwards
  45. 45. Creating digital resources <ul><li>JISC Digital Media </li></ul><ul><li>Advice on creating and using digital media </li></ul>
  46. 46. 23 Things <ul><li>Social media training for librarians (and others) delivered by social media. </li></ul><ul><li>Licensed under Creative Commons and available to any organisation to adapt. </li></ul><ul><li>In-house versions developed by all kinds of libraries and educational bodies . </li></ul>23 Things for Professional Development takes the 23 Things model further Free Accessible Online Self-paced
  47. 47. Examples from the Library and Information sector <ul><li>Up and Running </li></ul>
  48. 48. Health Libraries <ul><li>Team Knowledge Update </li></ul><ul><li>Information services from Shrewsbury and Telford Health Libraries via Netvibes </li></ul><ul><li>Knowledge Source </li></ul><ul><li>Regular blog with news, links and access to content </li></ul>
  49. 49. Connect with national resources <ul><li>US National Library of Medicine </li></ul><ul><li>provides access via Twitter, Facebook, RSS feeds and e-mail lists. Based at the US National Institutes of Health, it is the world’s largest medical library. </li></ul>
  50. 50. Health Information <ul><li>HL Wiki Canada </li></ul><ul><li>An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information. </li></ul>
  51. 51. Sharing research <ul><li>Research Information Network </li></ul><ul><li>disseminates information on resources, events and news via its feeds </li></ul><ul><li>and also uses Facebook, Twitter and Delicious </li></ul>
  52. 52. Law Libraries City Law School has developed two versions of Lawbore to communicate with users Lawbore Professional and Lawbore Hub
  53. 53. Library portal Dublin City Public Library uses social media tools extensively and aggregates its content on Netvibes, providing comprehensive access to content, events, services and news.
  54. 54. Small is beautiful <ul><li>Orkney Library </li></ul><ul><li>has two branch libraries and two mobile libraries </li></ul><ul><li>… and two blogs, is on Facebook, Twitter, has an online reading group and a Talking Newspaper podcast. </li></ul>
  55. 55. It’s a whole new world <ul><li>Explore </li></ul><ul><li>Experiment </li></ul><ul><li>Use what’s useful </li></ul><ul><li>Dump what’s not </li></ul><ul><li>Take it seriously </li></ul>Flickr image Matt Hamm
  56. 56. Last but not least …
  57. 57. Attribution – Share Alike License Twitter @Anne6fy Bookmarks http://www.diigo.com/list/annepeoples/aim-2011 Slideshare http://www.slideshare.net/apeoples This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/