Bluetooth low energy at first glance

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What kinds of services and solutions can easily be created with BLE and beacons?

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Bluetooth low energy at first glance

  1. 1. 1 08/30/2013 BLE at a glance Monday, October 21, 13
  2. 2. 08/29/2013 OPPORTUNITIES Monday, October 21, 13
  3. 3. 3 08/30/2013 SHORT DISTANCE COMMUNICATION IN MULTIPLE RESOLUTIONS $25 Monday, October 21, 13
  4. 4. 4 08/30/2013 IN DOOR POSITIONING $75 Monday, October 21, 13
  5. 5. 5 08/30/2013 DATA OF THINGS Playing now: Agua de beber Astrud Gilberto Soundlevel: 56dB Temperature: 22C Worst seat in the house. 5% off on everything. Occupancy September: 87% Ben Affleck sat here once! Reserved from 8 pm. Johnson. $25x Monday, October 21, 13
  6. 6. 6 08/30/2013 THE INTERNET OF THINGS $25 Monday, October 21, 13
  7. 7. 7 WHAT IS BLE? – 08/30/2013 •Bluetooth Low Energy •New protocol for the Bluetooth technology •Extremely energy sufficient transmissions of data. •Range up to 150m. •Standard protocol on IOS and Android phones. Monday, October 21, 13
  8. 8. 8 08/30/2013 BEACONS •Hardware device that is both transmitter and receiver of data. •Comes with BLE chip, transmitter, battery and sensors of your choice (Temperature, humidity, pressure, accelorometer, gyroscope, magnetometer, etc) •Batterytime up to one year! •Supersmall technology. •Triggs smartphones and mobile devices to communicate with it, when in range. •Cheap, getting cheaper. •Time to market. Or at least - RND. Example: Texas Instruments CC2541 SensorTag $25 Monday, October 21, 13
  9. 9. 9 08/30/2013 OPPORTUNITIES – •New resolutions for communications and data collection. •Remote control- and proximity applications. •Technology already integrated into hundreds of millions of mobile devices. •Easy to build in BLE features in native apps. Monday, October 21, 13
  10. 10. 10 08/30/2013 RECOMMENDATIONS – •Scope for RND on Business level, Marketing level and IT-level. •Plan for BLE at strategic level. •Execute BLE in easy-to-measure steps. Monday, October 21, 13
  11. 11. 11 08/30/2013 Robert German Strategist robert.german@apegroup.com Monday, October 21, 13

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