1. How this project meets business objective.

2. 1. OVERVIEW
• Current State – Performance
• Conversion Chart (Visual)
2. GROWTH OPPORTUNITIES
• Recommendation 1
• Recommendation 2
• Recommendation 3
3. TRAFFIC FLOWMAP
• User Flow Across Channels
• App User Experience
4. CONTENT STRATEGY
• Audience & Personas
• Creative Messaging
5. SUMMARY
• Timeline
• Estimated Costs
Digital
Strategy
Tactic 1
Tactic 2
Tactic 3Tactic 4
Tactic 5

3. • WHAT’S WORKING – i.e. High Traffic
- Over 1 Million page views in the last 90 days
- From more than XXX visits
- XX% traffic to top XX pages
• WHAT’S NOT – i.e. Low Engagement or Conversion
- Average visitor sees only X pages before exiting
- More than XX% of those visitors are unique
- X % of them leave immediately
- The remaining visitors will go XX pages deep before exiting
- Average time spent = XX minutes

4. Take one or two metric conversions from prior slide and make visual
Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)

5. GROWTH OPPORTUNITY
RECOMMENDATION #1

6. Business Goal (i.e. capture leads)
Steps to improve experience:
- Step 1
- Step 2
- Step 3
- Step 4
Solution (i.e. Home Page Banner)
Why this is important:
• Integrating Google+ will also significantly improve
SEO rankings (local and mobile especially)
• Reduce the bounce rate with relevance via direct &
organic traffic

7. GROWTH OPPORTUNITY
RECOMMENDATION #1

8. Rule #1: Something similar to “Related
content must be highly relevant”.
• Example 1
• Example 2
• Example 3
• Example 4
• Example 5
Call out a main goal conversion here
…and hammer it home.

9. GROWTH OPPORTUNITY
RECOMMENDATION #3

10. Highlight an area that could use the
most improvement, could be a form…
1. Are there any barriers?
2. How many fields should be required?
3. Does the form look secure?
4. Does it automatically populate?
5. What happens after you submit?
6. Any industry benchmarks?
Spell out Optimization Ideas
- Idea example here: Use the right colors for your
audience to draw attention to select elements.
Don’t try to make everything jump out – or
nothing will stand out. Do A/B testing variations 2
vs 4 colors for your web templates.
- Idea example here: Avoid anything
unnecessary. No Flash animations, no animated
background and NO background music.
- Idea example here: Create a clear navigation
structure and prioritize page elements in a grid
fashion (based on CTAs & Business Goals).
And drive home another main point – here!

11. USER EXPERIENCE
HOW EVERYTHING TIES TOGETHER

12. Source: http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)

13. Source: http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)

14. TACTICS
CONCEPTS & MESSAGING

16. Do you know who your audience is? If not, what is the plan to find out?
Develop personas & how they are influenced…

17. Bucket your content into categories, what is
your mix? For example:
1. Recycled Content
2. User Generated Content
3. Innovative Content
4. Influencer Content
5. Partner/Sponsor Content
Spell out Your Content Strategy
Example: Our content strategy will be
defined by both historical data and
behavior analysis of current audience &
segments to determine messaging the will
trigger a goal response.

18. SUMMARY
PRICING & TIMELINE

19. Phase 1
What Phase 1 includes, i.e. strategy,
concepting, layouts etc.
Phase 2
What Phase 2 includes, content
development, testing, website launch etc.
Phase 3
What Phase 2 includes, monthly
optimization, reporting & media costs etc.
$$$$ - Range
$$$$ - Range
$$$$ - Range
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal
may not be used or reproduced without the consent of blah blah blah.

20. Join us…
http://bit.ly/join-the-unfunnel