Shopping mall guide 2

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Shopping mall guide 2

  1. 1. Shopping mall guide 2.0<br />
  2. 2. Problems:<br />Hard to find something in a huge mall, if you are first time there. (Some store you are looking for, some item, etc.)<br />Hard to keep track sales and promotion campaigns for each different store<br />
  3. 3. Solution:<br />Shopping mall guide with interactive map <br />Precise positioning inside the mall <br />Show all sales/campaigns per each store inside the mall<br />Quick search by items/stores<br />Location-triggered offers<br />Bookmarking (like RSS sign in) for favorite brands/stores news updates.<br />Single discount card (QR code) among all stores (optional)<br />
  4. 4. Malls provide maps, but <br />They are not convenient to use. <br />It’s hard to find map when you need it (it’s on mall’s site or paper sheet)<br />Each map in different format, different representation (not user friendly)<br />
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  7. 7. How to position indoor?<br />We spend majority of time indoor where GPS doesn’t work. <br />Qubulus (http://www.qubulus.com/) comes to rescue - http://venturebeat.com/2011/04/28/qubulus-indoor-positioning-is-here-whether-you-like-it-or-not/<br />http://loclizard.com/products/gecko/Gecko is the world’s first developers tool for indoor positioning. It enables any developer to create free indoor positioning for any environment. Basically, all you need to provide is a map of your venue<br />
  8. 8. Multi-floor positioning<br />
  9. 9. How does it work? And what accuracy has?<br /> It uses the existing radio signals at anylocation to determine the position of a mobile device. With thepatented QPS™ you get the best possible accuracy without the need toinstall additional hardware. The engine can both determine thehorizontal X- and Y-axis (~3m) and vertical Z-axis (~1m) of mobiledevices.<br />
  10. 10. Conclusions<br />The only app for a bunch of malls (with ability to make branded app for specified mall).<br />Location triggered offers<br />Ability to “follow” your favorite places’ news.<br />Sexy-fancy 3D map which guide you through the mall<br />?????<br />Profit!!! <br />

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