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Top Marketing Trends In 2010 That Will Help You Capture More Market Share presented by Lori Snider
What Happened? $540,000 to $421,000 From 2% to 4% Dumping Up Coupon Clipping Up, Up, Up
When the Buyer Doesn’t Seem to Care  About  Anything But the  Price … Then the Message  Has  to Change.
 
Title
 
 
To Market  Well … Understand What People are Into,  And Will  Respond  To.
Trends in… T echnology T he  E conomy G enerations B usiness E co
Everything is Getting  Shorter and Smaller... and Condensed... and Faster.  Technology
Technology
Economy Frugality, Recessionistas  and No BS It ’ s hip to clip coupons again. It ’ s hip to can again. It ’ s hip to plan...
Economy All Is Well In Candy Land. Cadbury 30% Up Hersheys 8.5% up in 4th Quarter People are buying Name Brand Halloween C...
Economy Vegetable Gardens for Small Companies Helping Morale to Grow
RV Sales UP A 136% Surge Since January Economy
Generations Incomes of Young in a 5 Year Nosedive born after 1955? You ’ re probably poorer than you were in the 70 ’ s
Generations Under 35 $23,000 Average Student Loan Debt
Generations The Average US  Head of Household  is  50 Years Old. More than 80% of Growth in Number of Households in the ne...
Generations Hyundai ’ s marketing arm estimates 24% of new car and truck purchases in 2010 would be made by empty nester b...
Generations Big Spender By 2010 (next year) adults over 45 will  outspend  young people by 1 Trillion.
Generations Shades of Gray Watch for even more homes on the market. Nationwide,  the ratio of seniors  to working age resi...
Generations “ Goodnight John Boy” “Goodnight Grandpa” Multigenerational communities  the next trend in housing.  Granny Fl...
Business Business School Code of Ethics Will corporations be next?
Business Conscious Capitalism What are my values? What are the values of this company? Where are we true to those values? ...
Business Conscious Consumerism Do I really need this? Can I reuse, barter for or borrow it instead? Is this purchase in al...
Business Title 47% of employees in the US rate their employers as  “ Highly Ethical ”     Source -  Hudson Institute Natio...
Business The Compassion Boom Volunteering is way up.
Business Try it Before You Buy It.
Business I Want it Now! Real Time Content Abundance Instant Gratification More than 30 percent of the people who visit a b...
Eco friendly The Tap is Back Suddenly,  it’s OK to drink out of the hose again.
Eco friendly Growing Interest in Farming
Understand... Your Competitors May Have Changed
And all the world has a platform to pontificate.
Smart Marketers  Change Their Visibility  by Utilizing An Arsenal .
Keep It Simple Don’t be afraid to change up  the message.
Smart marketers change it up and Do  Something  Unexpected.
Is It About You… Or About Them?
Content = Value
Bad Design is Like a Comb-Over
Smart Marketers  Ask Their Customers  To Help Them Be Better.
Make Some Marketing Mojo [email_address] www.lorisnider.com
Thank You!
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Top Marketing Trends in 2010 That Help You Capture More Apartment Market Share | Lori Snider

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Lori Snider, Apartment Marketing Expert and Professional Speaker, explores the current trends affecting marketing, sales, employees and business. You won’t want to miss this session to see what's coming in 2010, understand how these trends affect the overall business climate and learn creative ideas on how to grow your business in 2010.

Published in: Real Estate, Business, Technology
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Top Marketing Trends in 2010 That Help You Capture More Apartment Market Share | Lori Snider

  1. 1. Top Marketing Trends In 2010 That Will Help You Capture More Market Share presented by Lori Snider
  2. 2. What Happened? $540,000 to $421,000 From 2% to 4% Dumping Up Coupon Clipping Up, Up, Up
  3. 3. When the Buyer Doesn’t Seem to Care About Anything But the Price … Then the Message Has to Change.
  4. 5. Title
  5. 8. To Market Well … Understand What People are Into, And Will Respond To.
  6. 9. Trends in… T echnology T he E conomy G enerations B usiness E co
  7. 10. Everything is Getting Shorter and Smaller... and Condensed... and Faster. Technology
  8. 11. Technology
  9. 12. Economy Frugality, Recessionistas and No BS It ’ s hip to clip coupons again. It ’ s hip to can again. It ’ s hip to plan a staycation. It ’ s hip to buy resale.
  10. 13. Economy All Is Well In Candy Land. Cadbury 30% Up Hersheys 8.5% up in 4th Quarter People are buying Name Brand Halloween Candy.
  11. 14. Economy Vegetable Gardens for Small Companies Helping Morale to Grow
  12. 15. RV Sales UP A 136% Surge Since January Economy
  13. 16. Generations Incomes of Young in a 5 Year Nosedive born after 1955? You ’ re probably poorer than you were in the 70 ’ s
  14. 17. Generations Under 35 $23,000 Average Student Loan Debt
  15. 18. Generations The Average US Head of Household is 50 Years Old. More than 80% of Growth in Number of Households in the nest 5 years will be among those headed by 55 and over.
  16. 19. Generations Hyundai ’ s marketing arm estimates 24% of new car and truck purchases in 2010 would be made by empty nester boomers.
  17. 20. Generations Big Spender By 2010 (next year) adults over 45 will outspend young people by 1 Trillion.
  18. 21. Generations Shades of Gray Watch for even more homes on the market. Nationwide, the ratio of seniors to working age residents will increase by 67% in the next 20 years.
  19. 22. Generations “ Goodnight John Boy” “Goodnight Grandpa” Multigenerational communities the next trend in housing. Granny Flats Mother-in-law suites
  20. 23. Business Business School Code of Ethics Will corporations be next?
  21. 24. Business Conscious Capitalism What are my values? What are the values of this company? Where are we true to those values? Where are we not?
  22. 25. Business Conscious Consumerism Do I really need this? Can I reuse, barter for or borrow it instead? Is this purchase in alignment with my values? The vast majority of the American public considers the moral implication of their choices. Megatrends 2010
  23. 26. Business Title 47% of employees in the US rate their employers as “ Highly Ethical ” Source - Hudson Institute National Business Ethics Study The CEO is in Trouble
  24. 27. Business The Compassion Boom Volunteering is way up.
  25. 28. Business Try it Before You Buy It.
  26. 29. Business I Want it Now! Real Time Content Abundance Instant Gratification More than 30 percent of the people who visit a business for service expect instant attention - in some cases even if they do not have an appointment. (Source: Beagle Research Group , August 2009.)
  27. 30. Eco friendly The Tap is Back Suddenly, it’s OK to drink out of the hose again.
  28. 31. Eco friendly Growing Interest in Farming
  29. 32. Understand... Your Competitors May Have Changed
  30. 33. And all the world has a platform to pontificate.
  31. 34. Smart Marketers Change Their Visibility by Utilizing An Arsenal .
  32. 35. Keep It Simple Don’t be afraid to change up the message.
  33. 36. Smart marketers change it up and Do Something Unexpected.
  34. 37. Is It About You… Or About Them?
  35. 38. Content = Value
  36. 39. Bad Design is Like a Comb-Over
  37. 40. Smart Marketers Ask Their Customers To Help Them Be Better.
  38. 41. Make Some Marketing Mojo [email_address] www.lorisnider.com
  39. 42. Thank You!

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