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Virginia Love and Ed Spiegel will discuss the ever evolving social web and its effect on the Multi-Family Property Management industry. We are living in a time of fundamental change in how we consume news, and the main source of information gathering is shifting from traditional news websites to our friends and their “NewsFeeds.” It is estimated that 75% of news consumed online today is shared through social networks. What does this mean for the future of resident communication and how will Property Managers use this shift in behavior to their advantage?
Ed has been active in the Multi-Family Industry since 2007, having presented the RentMineOnline referral concept at NAA, AIM and Brainstorming among others. Prior to founding the company, Ed worked in venture capital and as a Technology Business Development Analyst in Silicon Valley for several years. He holds an Engineering degree from Duke University and an MBA.
Virginia Love, VP Marketing at Waterton residential, is a pioneer in experimenting with the social newsfeed. She has decades of experience marketing to residents but has been a true innovator in the world of understanding and utilizing the social feed. Virginia will share several case studies and examples of how she uses the social feed to both communicate to residents and help the residents themselves spread her marketing message to friends.
How can we make this webinar free? It’s because of our very generous sponsors, Call-Em-All and LeaseLabs, who paid your admission for you!