Heather blume changing your teams mindset from job to career


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Do you remember the days of working 40 years at the same company to get that gold watch? It was before my time, but that kind of employee loyalty has become a serious deficiency in our business lexicon over the last few decades. People are trained by the system that if they want a pay raise, then it's time to look for a new job. If they want better working conditions, then look for a new job. If they've got communication problems, it's easier to look for a new job than to try to fix things with their current boss. As Elton and Gostick wrote, "People don't leave jobs. People leave bosses."

One of the quickest ways to raise NOI on your property is to do your part to limit the amount of employee turnover. While it's true that this industry can be demanding, and some people just aren't cut out for it, it's also true that management techniques can go a long way in making that revolving door of employees move a lot slower. This session will give you real world stats and proven ideas to help move your employees' mindset to that of a long term employee. Stability in your team leads to stability on your property!

Heather Blume has a contagious energy and passion that goes to the heart of the multifamily industry. Currently, Heather is the Imagination In Charge of Behind the Leasing Desk Consulting Services, a consulting firm out of the Seattle area that specializes in meeting the specific needs of multifamily clients who may be experiencing challenges in different facets of the property management world. She is an accomplished national speaker, trainer, and author for Multifamily Insiders, UNITS Magazine. Heather is an acting NAA Advanced Instructor designate and member of the 2010 NAA Faculty, as well as a WMFHA, CAM, and NALP instructor.

This webinar would not be possible without the support of our amazing sponsors, Lead Tracking Solutions and The Training Factor! So please take a moment to check them out!

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Heather blume changing your teams mindset from job to career

  1. 1. Changing Your Team’s Mindset From “Job” to “Career”<br />Heather Blume<br />Behind the Leasing Desk Consulting<br />www.btldconsulting.com<br />www.behindtheleasingdesk.com<br />Proudly sponsored by:<br />
  2. 2. “A Job is a Job is a Job is a Job…”<br />A Job Is:<br /><ul><li>For Kids
  3. 3. Short Term w/ little attachment
  4. 4. Something You’re “Overqualified” for
  5. 5. Low Level Work
  6. 6. Low Wage Work where you worry paycheck to paycheck
  7. 7. Where you mark time until you find something better</li></ul>A Career Is:<br /><ul><li>For Adults
  8. 8. Long Term, maybe life-long
  9. 9. Work that will help you utilize the talents you currently have while teaching you new skills
  10. 10. Mid to High end work
  11. 11. Work you can “Make a living” from
  12. 12. Where you invest yourself for the long haul</li></li></ul><li>Recession Procession<br /> August of 2006:<br /><ul><li>9 out of 10 - either “Completely” or “Mostly” satisfied
  13. 13. 1 in 3 were concerned about being outsourced
  14. 14. 28% were unhappy with retirement plans offered
  15. 15. 27% complained of stress levels on the job
  16. 16. ¼ had an issue with not earning enough
  17. 17. 23% were unhappy with their chances for promotion</li></li></ul><li>Then, things got a whole lot worse…<br />"Things aren't as happy as they used to be down here at the unemployment office. Joblessness is no longer just for philosophy majors. Useful people are starting to feel the pinch." -- Kent Brockman<br />.26 x 139,000,000,000 = 36,140,000,000 PEOPLE out of work<br />
  18. 18. The “PopCard” created by Lead Tracking Solutions. The PopCard is a complete lead management and lead tracking solution designed to create more efficiencies for your on-site staff. The LTS fully integrated Electronic Guest Card tracks all of your phone, email and walk-in lead’s accurately & Automatically!<br /><ul><li>KEY FEATURES:
  19. 19. Prospect calls and email appear as alerts in the Popcard desktop queue.
  20. 20. Electronic guest card is pre-populated with caller ID information
  21. 21. Ad Source identified with 100 % accuracy
  22. 22. No need to login to another website to manage your leads again!
  23. 23. Complete Prospect history recorded automatically pushes and pulls data into PMS
  24. 24. Automated Follow-up leads process and appointment reminders
  25. 25. Check real-time availability directly from our automated guest card
  26. 26. Send, receive and archive all prospect email from the guest card
  27. 27. Forward leads to sister communities with a push of a button</li></ul>FOR MORE INFORMATION CALL: (866) 209-1700 ext #304<br />
  28. 28. So where are we now?<br />Just in case you were wondering<br />
  29. 29. Unemployment takes a toll<br /><ul><li>Affects both those who were laid off and those who saw friends lose jobs
  30. 30. Only 40% of people report that their new jobs are better
  31. 31. 46% were UE for more than 6 months
  32. 32. 37% of Gen Y lost jobs
  33. 33. 55% consider their families to be much worse off now</li></ul>But the big one is:<br />54%of new position holders feel OVERQUALIFIED for their “job” <br />
  34. 34. “Just Can’t Get No [Job] Satisfaction!”<br />45%<br />Only Americans are satisfied with their current work situation<br />That’s the lowest level in 22 YEARS!!!<br />
  35. 35. It’s not something new…<br />Worker dissatisfaction has been on the rise for the last two decades, but why?<br />
  36. 36. Poll #1<br />How satisfied do you feel with your current job?<br />(This poll is confidential)<br />
  37. 37. Income < Inflation = Not Fair.<br />Competitive Salaries still matter.<br />And they’re about to matter more.<br />Remember, you can only ride that “You’re just lucky to have a job” train for so much longer…<br />
  38. 38. I’m Bored.<br />Why? Just consider:<br /><ul><li>9 second attention spans
  39. 39. Repetitive tasks (paperwork, reports, etc.)
  40. 40. Position descriptions that are static, not tailored to talents and skills
  41. 41. Lack of adequate motivation</li></li></ul><li>More Than Just A Paycheck…<br />Inigo Montoya<br />It’s an identity.<br />Top Manager <br />in the Region<br />Workers who don’t find some sense of identity in their work are 3 times more likely to shed a “job” as soon as something better comes along<br />My work defines me…<br />The most creative person my boss says she’s ever hired…<br />
  42. 42. Breaking Up is EASY To Do…<br />And most of the time, they aren’t even going to tell you the real reason.<br />
  43. 43. When Band-Aids Won’t Cut It<br />Keep doing what you’ve done, and keep getting what you’ve got…or…<br /><ul><li>Hiring
  44. 44. Training
  45. 45. Management
  46. 46. Meeting Needs</li></li></ul><li>It starts with your ad:<br />Does your company advertise for “Jobs” or do they offer “Careers?” <br />The Mindset they apply with will be the one they come to work with<br />Hiring Help: Start where they do<br />
  47. 47. Hiring Help: Be Particular About Passion<br />
  48. 48. Training: It’s About Point Of View<br />What does your program emphasize to those who might be looking at it with an ALIEN point of view?<br />
  49. 49. Training: Benchmarks & Follow Up <br />“It’s the benchmark we go by. That’s the path forward.”<br />– Jack Cashman<br />Translate Knowledge<br />Impart Knowledge<br />Apply Knowledge<br />Intake Knowledge<br />
  50. 50. Just Some of Our Services<br /><ul><li>Customized Educational Solutions
  51. 51. Compliance, Safety, Marketing, Business Online Curriculum
  52. 52. Branded & Customized Robust Learning Management System
  53. 53. Full Circle Performance Management Function
  54. 54. Audio, Internet, Video Shops</li></ul>www.TheTrainingFactor.com<br />
  55. 55. Management: What’s Up Doc?<br />A Career Mindset is inspired by:<br /><ul><li>An approachable Manager
  56. 56. Security of position
  57. 57. Low levels of anxiety
  58. 58. An atmosphere where it’s okay to make a mistake
  59. 59. A personal relationship with those under you
  60. 60. Recognition of Success, no matter how small
  61. 61. Managers who realize that even unglamorous jobs have deeper meanings for those who do them</li></li></ul><li>Management: Career Cartography<br />Career Point A<br />Career Point B<br />6 out of 10 employees would be THRILLED if you would sit down with them and help them map out their career <br />
  62. 62. Management: Mentoring<br />A Serious Mentor is:<br /><ul><li>Not your manager
  63. 63. Someone considerably higher than you
  64. 64. Someone you not only respect, but admire
  65. 65. Someone who understands the difference between “Mentoring” and “Ordering”
  66. 66. Committed to the Mentor/Mentee Relationship</li></ul>“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” – John Crosby<br />*Help your staff find a mentor in your company by matching personalities, interests, and goals*<br />
  67. 67. Poll #2<br />I would desire a mentor to help me grow professionally (Yes/No)<br />
  68. 68. Meeting Needs: The Intrinsic Stuff<br />4 Common Denominators for people who report they “Enjoy” their work:<br />Their work fully uses their skills and abilities<br />Their work challenges them<br />Their work allows them to grow<br />Their work enables them to feel successful<br />
  69. 69. Meeting Needs: Busting Boredom<br />Variety of tasks and stimulus changes<br />Tailoring workloads to skill-sets and talents<br />Creating a culture of Fun Unpredictability<br />Call Out and Treat Burnout<br />Talk candidly about their career growth<br />
  70. 70. Meeting Needs: I am ME<br />Gen Y will invest career mojo in companies who don’t just want another drone.<br />67% of Gen Y workers admitted feeling “bonded” to a company that allowed them to express themselves in even minor ways.<br />
  71. 71. The Most Important Thing You Can Do<br />Have a Career Mindset Yourself.<br />Be Open With Your Teams About:<br />Your Goals<br />Your Aspirations<br />Your Plans for Achieving Those Goals<br />Your Setbacks<br />Your Failures<br />What You’ve Learned<br />
  72. 72. Web and Book Resources<br />http://www.funatwork.co.uk/<br />http://www.cafepress.com/Staffirmations<br />The 7 Hidden Reasons Employees Leave by Leigh Branham<br />30 Reasons Employees Hate Their Managers by Bruce L. Katcher<br />Love ‘em or Lose ‘em by Kaye and Jordan-Evans<br />The Carrot Series by Gostick and Elton<br />The 1001 Employee Series by Bob Nelson<br />Research Data from: Pew, Doilette, Books listed, Gallup, and Forrester<br />
  73. 73. Contact Info<br />I welcome questions, comments, or connections!<br />Heather Blume<br />Behind the Leasing Desk Consulting<br />www.btldconsulting.com<br />www.behindtheleasingdesk.com<br />@artchickhb<br />www.facebook.com/BTLDConsulting<br />
  74. 74. Thank You!<br />Heather Blume<br />heather@behindtheleasingdesk.com<br />785-410-7385<br />Trish Moore<br />Trishm@ltsteam.com<br />866-209-1700 ext: 304 <br />Jonathan Saar<br />jonathan@thetrainingfactor.com<br />678-296-3610<br />(http://www.MultifamilyInsiders.com)<br />