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Presented By:
Aparna Priyadarshini
AIM Manila, Cohort 5
 Date: 04 March 2010
GLOBALIZATION

                                          Competitive
   CURRENT                                 Pressures ...
The BCG Matrix-Global Strategy                        Product Adaptability
                                               ...
THANKYOU
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Framework On Global Strategy

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A generic framework on how organisations can increase their global footprint

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Framework On Global Strategy

  1. 1. Presented By: Aparna Priyadarshini AIM Manila, Cohort 5 Date: 04 March 2010
  2. 2. GLOBALIZATION Competitive CURRENT Pressures VISION Organizations‘ Structure to implement Global GROWTH Home Country(IA) Strategy Core Competence Resources Organizational Culture Strategic Choices Aggreg GLOBAL FOOTPRINT Adaptat ation ion Host Country(EA) Arbitra SZ Market Factors ge Resource Factors Strategic Intent Environment Factors Competitive Factors Strategic decision
  3. 3. The BCG Matrix-Global Strategy Product Adaptability LOCAL GLOBAL Competition in the Domestic Markets HIGH Truly Global Partnership Expansion :Own Operations Globally Expand in smaller Markets: Step wise LOW Grow Locally entry on a smaller scale GROWTH Product Lifecycle Stage MATURITY
  4. 4. THANKYOU

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