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Web Literacy in der Lehre - Erfahrungen und Beispiele

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Vortrag zu einem Workshop zu Web Literacy des Instituts für Kommunikation und Marketing an der Hochschule Wirtschaft Luzern (HSLU).

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Web Literacy in der Lehre - Erfahrungen und Beispiele

  1. 1. Web Literacy in der Lehre Mo1va1on, Ansätze, Erfahrungen ! Prof. Dr. Thomas Pleil ikum – Institut für Kommunikation und Medien !!! Luzern, im September 2014
  2. 2. 2 • Professor für Public Relations, Hochschule Darmstadt • Leiter Studiengang Onlinekommunikation (B.Sc.) • Direktor Institut für Kommunikation und Medien (ikum.h-da. de) • Leiter eBusiness-Lotse Darmstadt-Dieburg (Kompetenzzentrum für Social Media & E-Learning) (ebusiness-info.de) ! ! ! about.me/thomaspleil
  3. 3. Mediencampus • 1.200 Studierende • ca. 35 Professoren • zehn Medienstudiengänge (Bachelor und Master) • Hier relevant: • Online-Journalismus (mit PR-Schwerpunkt bisher) • Onlinekommunikation (ab WS 14/15)
  4. 4. Lehrkonzept
  5. 5. Klassisches Lernen
  6. 6. Außerhalb der Uni
  7. 7. Realität in die Uni holen
  8. 8. Die ganze Realität
  9. 9. Herausforderungen • Lebenslanges Lernen • „Digital Business Transformation“ • Sozialkapital
  10. 10. Herausforderungen • Lebenslanges Lernen • „Digital Business Transformation“ • Sozialkapital Digitalisierung und Medienwandel mit drastischen Auswirkungen auf Management/Führung, Kooperation, Marketing, Kommunikation => Enterprise 2.0
  11. 11. Herausforderungen • Lebenslanges Lernen • „Digital Business Transformation“ „Job performance in knowledge- • Sozialkapital intensive work is, to some degree, a product of obtaining the right information to solve novel, challenging problems.“ ! (Cross & Cummings 2004: 928)
  12. 12. Didaktische Ansätze • Lernen durch Lehren • Konnektivismus / Einbezug von Communities of Practice !
  13. 13. Didaktische Ansätze • Lernen durch Lehren • Konnektivismus / Einbezug von Communities of Practice ! Knowledge is composed of connections and networked entities Learning as a process of connecting specialized nodes or information sources. Learning happens in many different ways: courses, conversations, communities, reading textbooks, blogs, writing wiki articles... Siemens 2008
  14. 14. Didaktische Ansätze • Lernen durch Lehren • Konnektivismus / Einbezug von Communities of Practice ! „Prepare students to participate in networks where knowledge is collectively constructed and shared.“ Mejias 2006
  15. 15. Didaktische Ansätze • Rolle der Lehrenden ! Lehrende als Concierge • Lernende zu Ressourcen führen • Klassische Lektionen integrieren • Lernenden ermöglichen, eigene Entdeckungen und Erfahrungen zu machen (Siemens 2007)
  16. 16. Weitere Überlegungen PhD-Projekt (laufend) • Netzwerktheorie: Netzwerkposition und Jobperformance • Bedeutung Broker-Rolle » Netzwerkposition und (digitale) Communities of Practice in Kommuni-kationsagenturen !
  17. 17. UMSETZUNG
  18. 18. Web Literacy: Lehrorganisation • 1. Semester: „Multimedia- Technologie“ - Verstehen, Entdecken und Publizieren • Lehrprojekte (folgende Semester): z.B. regionales Gruppenblog, Projekt-management mit Onlinetools • Vertiefung der WL im PR-Schwerpunkt seit 2005 mit eigenem Konzept
  19. 19. Web Literacy: PR-Schwerpunkt • Integration Web Literacy in Fachseminare • Nutzung von Social Media zur Lehrorganisation • Nutzung von Social Media in Lehrprojekten (Lernagentur) i.S. von Projekt- und Wissens-management & für Marketing/PR
  20. 20. PR-Seminare: Die Landschaft
  21. 21. PR-Seminare: Ablauf
  22. 22. PR-Seminare: Ablauf
  23. 23. PR-Schwerpunkt: Kanäle • Gruppenblog PR-Fundsachen (seit 2005) • Social Bookmarks (seit 2004), z.T. Gruppenarchive • PR-Wiki (2004-2011) • Private Wikis seit 2006 („Wegwerfwikis“) • PR-Fundsachen bei Facebook & Twitter
  24. 24. PR-Schwerpunkt: Kick off • Workflows: Finden, Abonnieren/Lesen, Bloggen, Qualitäts-sicherung, Verbreiten • PR-Branche im Netz (Community of Practice) • Tools: Feedreader, Social Bookmarks, Blog-CMS, Twitter
  25. 25. PR-Schwerpunkt: Projekte • Studierende als Vermittler von Onlinekompetenz ! Beispiel: Globales Lernen Digital • Tagung & Workshops • E-Book
  26. 26. PR-Schwerpunkt: Projekte • Studierende als Vermittler von Onlinekompetenz ! Beispiel: Zukunft Online- PR • Weiterbildung für PR-Praktiker • Studierende halten einzelne Workshops, erstellen Leitfäden und dokumentieren
  27. 27. PR-Schwerpunkt: Projekte • Studierende trainieren Onlinekompetenz ! Beispiel: CommunicationCamp - ein Barcamp für Macher. • Studenten und Praktiker arbeiten zusammen • Studenten organisieren und kommunizieren
  28. 28. PR-Schwerpunkt: Projekte • Studierende trainieren Onlinekompetenz ! Beispiel: Content Strategy Forum Conference 2014. • Studenten übernehmen Social Media-Kanäle: Blog, Youtube, Twitter, Storify
  29. 29. PR-Schwerpunkt: Tellerrand+ Ziel: Studierende motivieren, sich auf eigene Faust zu vernetzen und weiterzubilden: • Barcamps, Webmontage, Workschoppe, Twittwoch, Usability-Testessen, ScienceSlam, TEDx • Social Media-Kanäle (PR-Fundsachen) können genutzt werden
  30. 30. ERFAHRUNGEN
  31. 31. Erfahrungen in PR-Seminaren • Themenfindung • Lampenfieber • Motivation • Zeit • Stolz
  32. 32. Erfahrungen in PR-Seminaren • Alternativaufgaben sinnvoll • Klare Anforderungen formulieren • Blog: Neue Formatideen entstehen selten, funktionieren aber sehr gut (z.B. Interviewreihe)
  33. 33. Erfahrungen in PR-Seminaren • Ca. 20 bis 30% der TN publizieren später noch • Sehr gute Vernetzung mit Alumni, gut mit Externen in der Branche • Ein Drittel der TN sieht großen Nutzen, die Hälfte sieht gewissen Nutzen, einige werden kaum erreicht • Regelmässig Jobangebote für Profilierte
  34. 34. PLÄNE
  35. 35. Aufbau Studiengang: • Web Literacy v.a. im Grundlagenjahr • Dann Anwendungsfelder Marketing, PR, Corporate Learning
  36. 36. Beispiel: Web Literacy Labor (1. Sem.) • Barcamp mit 70 Studierenden (14 tgl.) • Coaching in Kleingruppen (14 tgl.)
  37. 37. Weitere Kurse: • Coding & Scripting • Information Retrieval • Texten fürs Web • Privacy & Security • Community Management • Usability • Lernagenturen • etc.
  38. 38. • Büffel, S.; Pleil, T.; Schmalz, J.S. (2007). Net- Wiki, PR-Wiki, Kowiki – Erfahrungen mit kollaborativer Wissensproduktion in Forschung und Lehre, kommunikation@gesellschaft, No. 8 • Cross, R.; Cummings, J.N. (2004): Tie and network correlates of individual performance in knowledge-intense work, Academy of Management Journal, 47/6, 928-937. • Mejias, U. (2006): Teaching social software with social software. In: Innovate 2 (5), www.innovateonline.info/ index.php?view=article&id=260 • Prensky, M. (2007): To Engage, engage with, in: Educational Technology, Nov./Dec.: 64 • Siemens, G. (2008): Learning and Knowing in Networks: Changing roles for Educators and Designers, Paper presented to ITFORUM, http://it.coe.uga.edu/itforum/ Paper105/Siemens.pdf • Walker, J. (2005): Weblogs – Learning in Public, in: On the Horizon, Vol. 13, Issue 2, pages 112 – 118, ! Studentische Projektteams, Thomas Pleil Literatur Fotos
  39. 39. #DANKE das-textdepot.de @tp_da

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