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Social Media for Small and Medium Enterprise Business B2B


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Find out how social media is impacting the B2B relations today. Review the studies done by and check out the ways in which professional marketers are actively using social media for B2B segmented products.

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Social Media for Small and Medium Enterprise Business B2B

  1. 1.<br />Online Marketing Tools For Plastics Businesses & Industries<br />Catalyzing Your Business Growth<br />
  2. 2.<br />Company Logo<br />Traditional Marketing<br />1<br />TV/ Radio/ Telemarketing/ Print Publications/ Trade Shows/ Networking<br />2<br />Being used since last 50 years<br />3<br />Outbound, Pushed, Interrupt, Indulge Heavy Costs<br />4<br />Almost zero Statistical Data to calculate Return on Investment <br />
  3. 3.<br />Company Logo<br />Internet Marketing<br />1<br />Email Blasts/ Advertisements/ Social Media/ Web PR/ ORM<br />2<br />In use since last 1 decade and develops daily<br />3<br />Inbound, Pull, Permission, Timed<br />4<br />Detailed Statistical Data to calculate Return on Investment <br />
  4. 4.<br />Company Logo<br />Tools of Online Marketing<br />1<br />5<br />Email Marketing<br />Web Press Releases<br />2<br />6<br />Online Advertising<br />Online Reputation Management<br />3<br />7<br />Search Engine Marketing<br />Web Analytics & Conversion<br />4<br />8<br />Social Media<br />DIY / Hire / Outsource<br />
  5. 5.<br />Email Marketing<br />1<br /><ul><li>Type of eMails we send:
  6. 6. Transaction eMails:
  7. 7. Order confirmation
  8. 8. Notice of shipping
  9. 9. Need to return an item
  10. 10. Retention based:
  11. 11. To provide information and keep customers informed (Newsletters)
  12. 12. Promotional eMails:
  13. 13. Special offers
  14. 14. Clearance Sales
  15. 15. Promotional Codes etc.</li></ul>1<br />Tool for customer relationship management (CRM)<br />Permission based marketing<br />Oldest and Most Powerful of all<br />Highest return on investment (ROI)<br />Customizable on mass scale<br />Completely measurable<br />Company Logo<br />
  16. 16.<br />Company Logo<br />Email Marketing<br />1<br />9 Steps to Executing an eMail Campaign<br />
  17. 17.<br />Email Marketing<br />1<br />Tools of the trade<br />Email client compatibility can be reviewed at:<br /><br />An email’s spam score can be checked at:<br /><br />Check your ISP or Server IP reputation at:<br /><br /><ul><li>Pros and Cons
  18. 18. Permission based email marketing gives highest ROI
  19. 19. Email marketing helps to foster relationships with a customer base
  20. 20. Highly measurable and databases are highly segment able
  21. 21. However with increased email marketing tactics, many consumers are email fatigued.
  22. 22. It requires ingenuity, focus and dedication to maintain an email database
  23. 23. It does not take much for email to be marked as spam
  24. 24. It can be difficult to recover from being branded as a spammer by the ISPs</li></ul>Company Logo<br />
  25. 25.<br />Company Logo<br />Online Advertising<br />2<br /><ul><li>Show and Sell
  26. 26. Usage of Display advertising or rich media advertising
  27. 27. Objective is to increase sales
  28. 28. Also to increase brand awareness
  29. 29. Advertisers aim to stimulate a consumer need and then satisfythat need
  30. 30. Online Display advertising is interactive and attracts
  31. 31. Use images, videos, sound and many other modern technologies
  32. 32. Within advertisement interactions
  33. 33. Track able, measure the ROI and control visibility</li></li></ul><li><br />Company Logo<br />Online Advertising<br />2<br />
  34. 34.<br />Company Logo<br />Online Advertising<br />2<br />How to Pay ?<br />
  35. 35.<br />Company Logo<br />Search Engine Marketing<br />3<br />
  36. 36.<br />Company Logo<br />Search Engine Marketing<br />3<br />
  37. 37.<br />3<br />SEM- Pay Per Click Advertising (PPC)<br />How it works ?<br />With PPC advertising, the advertiser:<br />Creates the ad copy write<br />Selects the keywords<br />Chooses the maximum bid amount<br /><ul><li>The search engine algorithm:
  38. 38. Checks the advert for compliance to editorial guidelines
  39. 39. Displays the advert for relevant search queries
  40. 40. Determines the rank , or position, of the advert based on the advertiser’s maximum bid and the relevance of the advert </li></ul>Company Logo<br />
  41. 41.<br />3<br />SEM- Pay Per Click Advertising (PPC)<br />Text PPC follow the same basic structure:<br />Heading<br />Two lines of advert copy.<br />Which can be displayed as one line<br /><br />What makes up a PPC advert?<br />Company Logo<br />
  42. 42.<br />3<br />SEM- Pay Per Click Advertising (PPC)<br />Company Logo<br />
  43. 43.<br />3<br />SEM- Pay Per Click Advertising (PPC)<br />You are able to target your campaigns, so you know that the traffic you are getting is relevant to your product. This is known as geo-targeting.<br />You can chose the language of the search engine, and the location.<br />For example, you might only want your advert to show to English searches in Asia, or to English searches in London. Targeting your advert means you won’t pay for traffic you don’t want.<br />Languages and Locations<br />Landing Pages<br />The page that the user reaches by clicking on an advert is called a Landing Page.<br />They can make or break an advertising campaign.<br />Sending all users to your home page is poor practice.<br />Users should land on pages relevant to their search.<br />Aim is to keep the user as focused on the goal – conversion – as possible.<br />They also help in increasing the Quality Score, thus lowering your Cost Per Click.<br />Company Logo<br />
  44. 44.<br />SEM- Search Engine Optimization<br />3<br />Company Logo<br />
  45. 45.<br />Social Media Marketing<br />4<br />Company Logo<br />
  46. 46.<br />Web Press Releases<br />5<br />Company Logo<br />
  47. 47.<br />Online Reputation Management<br />6<br />Company Logo<br />
  48. 48.<br />Online Reputation Management<br />6<br />1. Listening, monitoring the buzz<br />ORM Keywords<br />Company<br />Brand Name <br />URL<br />Key products<br />Key personal (names, job titles, etc.)<br />Industry<br />Conferences<br />Patents<br />News<br />Competitors<br />Brand Names<br />Product Launches<br />Web site updates<br />Job vacancies<br />What to track?<br />Blogs<br />Twitter<br />News<br />Forums<br />Comment Boards<br />Photos<br />Videos<br />Job Listings<br />Events<br />Patents<br />Web site changes<br />And many more!<br />Google Alerts! to track your company name or keywords you are interested in.<br />Company Logo<br />
  49. 49.<br />Online Reputation Management<br />6<br />BrandsEye( does just that.<br />Not only it tracks mentions, but allows users to assign sentiment and importance to mentions and provides benchmark of a brand’s reputation.<br />TrackUr ( is another tool you can use.<br />2. Analyse – what is being said by whom<br />Company Logo<br />
  50. 50.<br />Online Reputation Management<br />6<br />10 rules of recovery<br />Humility<br />Listen<br />Act immediately<br />If what they are saying is false<br />If what they are saying is true<br />Keep the negative pages out of the search engines<br />Maintain communication<br />Engage in conversation<br />Care<br />Be prepared<br />What if everything being said is nice?<br />What if everything being said is neutral?<br />What if negative things are being said?<br />3. Influencing – engaging in and leading the conversation<br />Company Logo<br />
  51. 51.<br />Web Analytics & Conversion<br />7<br />Company Logo<br />
  52. 52.<br />DIY / Hire / Outsource<br />8<br />Do It Yourself (DIY)<br /><ul><li>Skill set required
  53. 53. Time Value
  54. 54. Learning Period
  55. 55. Could lead to disaster</li></ul>Outsource<br /><ul><li>All skill sets at one source
  56. 56. No management time reqd.
  57. 57. No monitoring & evaluation
  58. 58. Receive and act on reports
  59. 59. Cost effective</li></ul>Hire<br /><ul><li>More than one manpower
  60. 60. Monitoring & evaluation
  61. 61. Manipulative results</li></ul>Company Logo<br />
  62. 62.<br />Company Logo<br />Our Basket of Information Services<br />1<br />5<br />Global Plastics News Portal<br />Domain Specific Communities<br />2<br />6<br />World’s Largest Marketplace<br />Equipment Finder Service<br />3<br />7<br />Largest Plastic Jobs Portal<br />Press Release Submit Service<br />4<br />8<br />Developing Knowledgebase<br />Bi-Weekly Newsletters in Mail<br />
  63. 63.<br />Company Logo<br />Our Basket of Marketing Services<br />1<br />5<br />Advertising on Plastopedia (B)<br />Match Making Service<br />2<br />6<br />E-mail Marketing Service (B)<br />Newsletter Advert. Service (P)<br />3<br />7<br />Managed Google Ad Service (P)<br />Combined Package (B+P)<br />4<br />Press Release Broadcast<br />
  64. 64.<br />Company Logo<br />Our Basket of Marketing Services<br />1<br /> is a leading &apos;Plastics Industry Information and Trade Network&apos; online.<br />Plastopedia offers <br /><ul><li> Cost effective
  65. 65. Interactive and
  66. 66. Focused ad promotions </li></ul>which reach out to your target audience in the &apos;Plastic Industry‘. <br />Get a query based advertising solution where you can measure your ROI<br />Advertising on Plastopedia (B)<br />
  67. 67.<br />Company Logo<br />Our Basket of Marketing Services<br />1<br />Advertising on Plastopedia (B)<br />2<br />E-mail Marketing Service (B)<br />Plastopedia has experienced marketers who research on the needs of your marketing campaign.<br />1<br />70,000+ subscribers<br />Research<br />2<br />Zero redundancy<br />Plastopedia marketing experts then design your eMail campaign as per the research done on your products and business needs.<br />Design<br />3<br />Custom Designs<br />4<br />Plastopedia shares with you the statistics of your eMail campaign to analyse and make further campaigns better.<br />Detailed Reports<br />Analyse<br />
  68. 68.<br />Company Logo<br />Our Basket of Marketing Services<br />1<br />Advertising on Plastopedia (B)<br />2<br />E-mail Marketing Service (B)<br />
  69. 69.<br />Company Logo<br />Our Basket of Marketing Services<br />Google AdWords can be phenomenally effective. In the wrong hands, however, it can be a complete waste of time and money.<br />We have been working with Google AdWords since 2007.<br />The Google AdWords Management Service includes :<br /><ul><li> keyword research and optimization
  70. 70. creation and expansion of ads
  71. 71. pruning of low performance keywords and ads
  72. 72. structured campaign management
  73. 73. optimization and expansion of ad groups
  74. 74. budget management
  75. 75. ad & conversion tracking
  76. 76. improvement of Quality Score
  77. 77. landing pages creation
  78. 78. SEO audit</li></ul>3<br />Managed Google Ad Service (P)<br />Advertising on Plastopedia (B)<br />Organic Results<br />Paid Search Results<br />
  79. 79.<br />Company Logo<br />Our Basket of Marketing Services<br />4<br />Press Releases are the most effective way to create brand value, enhance customer interaction and deploying new products to existing and possible markets.<br />We at Plastopedia, helps our clients by broadcasting their Press Releases to our existing and ever increasing subscriber-base within 12 business hours of the release.<br />This is the most optimized way to get a Press Release show its effectiveness.<br />Advertising on Plastopedia (B)<br />Press Release Broadcast<br />
  80. 80.<br />Company Logo<br />Our Basket of Marketing Services<br />5<br />Advertising on Plastopedia (B)<br />Match Making Service<br />Plastopedia has an equipment finder service to let people submit their immediate and urgent buying requirements <br />ExternalInquiry<br />Plastopedia then matches the external inquiry using its database of preferred clients, marketplace and offline trade network.<br />Match Internally<br />Plastopedia then shares the best available deals (without naming suppliers) with the inquirer and get the deal move ahead.<br />Best Deals<br />
  81. 81.<br />Company Logo<br />Our Basket of Marketing Services<br />6<br />Plastopedia broadcasts bi-weekly Plastic Industry News to its subscribers.<br />The news template has an advertisement space used by advertisers which can add a great value to their brand image.<br />Not only this, all our Advertisement campaigns have an associated landing pages to generate relevant inquiries.<br />Advertising on Plastopedia (B)<br />Newsletter Advert. Service (P)<br />
  82. 82.<br />Company Logo<br />Our Basket of Marketing Services<br />7<br />Our combination of Basic (B) and Premium (P) packages can drive a real value for your investment with Plastopedia.<br />The combination helps you in choosing right choice of advertisement option according to your product/brand needs.<br />Advertising on Plastopedia (B)<br />Combined Package (B+P)<br />1<br />Advertising on Plastopedia (B)<br />2<br />E-mail Marketing Service (B)<br />3<br />Managed Google Ad Service (P)<br />6<br />Newsletter Advert. Service (P)<br />
  83. 83. Thank You !<br /><br />