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  1. 1. There were many technologies that I used for different parts of this whole project. In the research stage, DVDs, and the internet were particularly useful, as we could research existing trailers in a lot of depth. Plus, using the blogs for planning was helpful so that I could layout all of my thoughts in chronological order, so I could refer back to them.When actually constructing, the trailer, poster, and magazine front cover,many other technologies were used, This included the camcorders, eMacs,and therefore the editing program ‘iMovie’, as well as ‘Paint’, ‘Paint.NET’, and‘Photoshop’ to help make our products look as professional as we could, forexample transitions between shots in the trailer, although some of thesetechnologies did have limitations.Using websites such as, I was able to do as much researchas possible into many different trailer genres and styles, so that as a team wecould get a wide range of ideas for our own trailer. It was also useful forchecking common conventions in trailers and horror trailers to make sure wewere heading in the right direction. Without the internet, individually we maynot have been able to do as much research and therefore we may not havehad as many good influences as it is hard to find trailers anywhere else.When researching trailers online, I would choose a different genre each time,to find out conventions that are included in all types of trailer. I found out thatthese were things such as billing blocks, the date of release as well as havingmain characters, setting and plot introduced. From doing this we were able tocheck that we had done all of these things in our own trailer as we went along,as missing something out would not make it as trailer-like.Further on into research, I would then only focus on horror trailersas this was our chosen style. These included films such as ‘Piranha3D’ (2010) where we wrote down the order in which thingshappened, to find out how much they revealed or not. This helpedus create a storyboard and suitable sequence of shots for our film.We noticed common things when looking at horror trailers, such asa slow beginning but then it gets faster paced as the tensionmounts, as well as plain black screens for titles to appear so that they standout.We did look at a DVD of trailers in class as a group together on the bigscreen, which was useful as we got to discuss ideas together rather thanindividually. It was good for us to analyse each trailer as many times as wewanted, focusing on a different thing each time for example, focusing onvoiceover one viewing, and then titles the next. This helped us construct our
  2. 2. own production, as we asked questions such as: “Why did they use this shotin this place?” which we would then ask of our own production to try and see itfrom the audience’s perspective.Making the blogs were very good for planning and research as it helped usput all our ideas together in order, so we could look back at initial thoughts. Itwas also good for evaluating our work, as the drafts and final pieces were allin the same place to compare and contrast.I enjoyed doing the blogs as it was fun to present ideas in different ways, aswell as it being a part of self evaluation where I could go back and changeand improve parts. Improving the blogs helped improve practical work too, asI had to think about what the audience would see, not just what the creatorsees. For me, filming the trailer was the best part, as it was fun to film and experiment with the shots we had planned on our storyboard, even if some shots had to be done several times. This included things like zooming and tilting the camera when filming Amy witnessing the murder scene in our trailer. This was hard to do, and took many takes to perfect as it was hardto get the timing and flow right all in one take. But, in the end, once uploadedonto iMovie, we noticed that this camera movement was not necessaryanyway, as it looked better as a still shot with no movement. So, for the finalproduct, it was cut up in between the words of the tag line, without anytransitions. The words in the tagline zoomed in quickly for impact, as if theywere jumping out of the screen at the audience.We tried to use a variety of shots when filming, but our main focus was tomake sure that we got slow shots for the trailer opening, and faster shots as itgoes on, which is typical of most horror trailers which we found when doingresearch, for example the trailer for the film ‘Devil’ (2010). I think we did thiswell, as the point of view, low angle shots when Amy was being chasedhelped to speed up the tempo, and it also expressed her emotions well. Weused a lot of transitions to create a sense of speed too, for example lots offades in and out at the beginning to keep a slow pace, whereas we included alot of straight jump cuts to add a quick pace to faster shots nearer the end.When filming the beginning shots of the circus acts, we had to focus a lot onlighting to create a circus and horror atmosphere at the same time, but itcame out well on the camera. You could say that lighting was a technologythat we used in our production also, as we had to hold it up above the circusacts so the light would act as a spotlight. I also re-used this spotlight idea forthe new poster when it focuses on the props, to link the two products together.To add to the horror genre, we wanted to add in a shot of theclown with his knife in the trailer, to link it to the magazine andposter more (as this is the key image), as well as the fact thatknives are generally associated with horror films too. As a partof editing, we slowed down this shot by half, to add to thetension when the clown creeps around the corner in a sinister
  3. 3. way. Doing this also matched with the words of the voiceover as theringmaster introduces him as “Confetti the clown”. However, when uploadingthese shots onto iMovie, we noticed that the mise-en-scene was not suitable,as the green background didn’t match with the rest of the trailer’s clips. Thiswas unfortunate, as we had also slowed down a shot of blood dripping downthe knife, which could have added extra suspense into the trailer as youwonder who Confetti has just killed, but when it was placed into the timeline, itlooked very out of place.Using the hand-held camera technique, similarly used in the film ‘The BlairWitch Project’, we were able to add drama to the trailer when Amy was beingchased- another horror technique. Another lighting issue we had was whenAmy was hiding in the cupboard. We experimented with the night visionsetting on the digital camcorder, as the cupboard was dark, to see howeffective it was, but like the knife scenes, the mise-en-scene of this shot didnot match with the rest of the trailer’s shots so we had to film it again with thenormal setting.To make the actual title of our trailer more interesting, we initiallyfilmed some confetti falling infront of a large black piece of paper. Itwas difficult for us to focus the camera so that that the confetti wasclear, but we think the overall effect turned out well in the iMovieprogram. We were pleased with the effects available overall. Thisshot of the title may not look horror like but we do think the confettifalling is effective as it links the two things together, and it is also ona typical black horror background.We used the hand-held effect once again; when we placed a quick shot of theclown chasing Amy at the end, to add an element of surprise- it is a shot thatis meant to make people ‘jump out of their seats’. We were pleased that wewere able to do this effect with the camcorder and that it worked well becausewe think the overall shot worked well with the plot and theme of the trailer.Overall, as a group I think we used these camcorders to our advantage verywell, as we were able to create many different styles of shots that wereeffective for us to make our almost-one-minute-long teaser trailer.Using the iMovie program on the eMac computer was great for editing, as wewere able to add things like taglines, titles, effects and transitions that wewouldn’t be able to do on other programs, such as the confetti falling throughthe text, and creating clips in slow motion as well as many fades. We couldalso add in our institutional logos to make our trailer look a bit moreprofessional. We could fade many shots in and out to reveal titles, which mosttrailers do, as well as fading the circus acts in and out so that they flowedbetter and moved the plot along a lot quicker too. This editing softwareallowed us to cut out errors we had initially mad in filming which was useful,such as the tilting and zooming attempts when Amy witnesses the murder, toturn it into a one second still shot.Without iMovie, we would not have been able to time all the shots togetheralong with other elements, for example timing the voiceover’s introduction of
  4. 4. ‘Confetti the clown’ to the precise moment when the clown peeks around thecorner of the wall.iMovie also helped us add in helpful sound effects, such as the heartbeatsound effect of Amy breathing in the cupboard to add suspense, along withthe child’s creepy nursery-rhyme-like singing and the sinister monotonousbackground music. We could also balance out the levels of these soundeffects, so that they did not over-power the background music or dialogue.You could say that other technologies we used with sound were a mobilephone, where we recorded the child singing, and then used a USB wire toupload it to iMovie. When recording the voiceover, it was simply spoken intothe built in microphone on the eMac. Photoshop was the main program we used for creating the drafts of the magazine and poster, however, individually; I had more experience with the program Paint.NET, which is a similar program. I think Paint.NET had a lot more useful tools which I could use also, which Photoshop didn’t have, such as a straight- line tool, useful for outlining the clown image, and then changing the colour of the background for each magazine draft. We used adigital camera for the still photos.These programs were useful for changing the background colours of ourproducts, such as for my final magazine, removing the clown’s greenbackground, and adding in the purple one. In our poster draft, we were alsoable to add the ‘note paper’ effect for our clown’s silhouette on Photoshop tomake it look like a ‘Wanted’ poster, giving the impression that the figure is acriminal.As we used these Photoshop and Paint.NET programs more, welearnt more about what they could do.The magazine took longer to actually make on the computer, butthe poster did take longer to come up with an idea for. Themagazine took longer as you had to change the background, addthe title, and each cover line in a separate layer, as well as making sure thelayout, font, and colour balance was all right. These two programs helped usmake our drafts and final pieces look a lot more professional, as otherprograms may have had more limits such as the normal ‘Paint’ program,where its main use was just for cutting and pasting images.For the poster drafts on Photoshop, we could change certain elements veryfreely. Audience feedback for our draft implied that the key image of the clownholding his knife had to be a lot clearer, so we were able to fix this problemwith Photoshop. There was a limitation when doing this however, as we couldnot make the clown’s actual face clearer. It was not possible to change this,as the program would not allow us, so we had to leave the draft as it was.Overall we used many technologies when doing this project, using them asmuch as we possibly could to get the results that we wanted. There weresome things that we were unable to do, but the main thing they helped us do
  5. 5. was to change and improve the drafts we had already made, and get rid of bigmistakes, to get one step closer to finishing our products.Technology Used Advantages DisadvantagesPhotoshop Many different tools to Had limitations e.g. use for creating making the clown’s magazine and poster. silhouette clearer.Paint.NET More tools than Once you have saved a Photoshop, for example file you cannot change straight line tool to it, you have to start outline the clown. again.DV Camcorder Clear, can zoom in and Hard to focus on certain out, can upload to things e.g. confetti iMovie. Can attach to a falling (which we placed tripod. As it is light and through the text portable, you can use ‘Confetti’ in the trailer). many different techniques such as handheld.iMovie Many different Can be slow when transitions and effects uploading or e.g. add titles and slow removing/updating clips. motion. Can hold many clips. Can add in many different layers of sound and can control their volume.Internet Great for research, Can be slow uploading. many different websites for looking at trailers. Above our some print screens of the program Paint.NET to show that it was useful for a variety of different tasks.
  6. 6. Re-rendering Testing the clown’s layering two glove to layer photos in the on top of the poster drafts silhouette poster draft Changing the A draft of our clown’s title for the backdrop poster Trying to make my new Testing the magazine draft‘Clapperboard’ more male- masthead orientated These are some print screens of the Photoshop program which was useful for when constructing the poster drafts and magazine drafts.